Produced by Radar Finance and | Li Yihui, ed. | Deep Sea
After the layoffs, Kuaishou was exposed to employee benefits.
On the afternoon of December 30, Radar Finance found on the pulse of the professional social platform that employees with certified Kuaishou posted, "Confirmed the cancellation of the housing subsidy, announced on the 31st." "The hammer is real, the year-end bonus is halved, and 16 salaries become 14 salaries."
Another post revealed the "details" of the adjustment: the scope of the rental subsidy was expanded from 3 kilometers around the company to 5 kilometers, and the applicable personnel were adjusted to only ordinary employees with less than 3 years of social service and interns recruited by double foreign schools. The subsidy standard is 2,000 yuan per person per regular employee in Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou, and 1,500 yuan per month for interns recruited by double foreign schools. 1500/month per regular employee in other regions, 500/month for interns recruited by double foreign schools;
The measures show that Kuaishou will cancel the afternoon tea, but will continue to provide breakfast, lunch and dinner services. Among them, breakfast and lunch will be adjusted to be eaten by energy consumption vouchers or cash. Energy vouchers are still available in the same way and can still be used for Purchases at Subway, Lawson, Starbucks stores and coffee machines.
Another user who called himself an intern said that Gang Kuaishou HR made a phone call, canceled three meals in January, switched to energy coupons, and canceled the room supplement in February. There are comments at the bottom that the nearby rental housing is a small matter, and when you enter the company, you are paid by the house, and you feel that you are routine.
On the evening of December 30, Kuaishou responded that after the investigation of the industry's welfare policy and the reference to the industry situation, the company made fine adjustments to some welfare policies. One is to launch a free physical examination plan for parents and parental paternity leave, add maternity gifts, provide paid parental leave and extend maternity leave; second, adjust the scope of rental subsidies, breakfast and lunch need to consume energy coupons or WeChat/Alipay/cash payment, and cancel afternoon tea.
Kuaishou said that it hopes that through this adjustment, employees can better balance work and family, but also in order to respond more flexibly to the current challenges and store energy for future development.
A few days ago, according to Kuaishou employees, Kuaishou is carrying out a major layoff, involving the main station, internationalization, commercialization and other businesses, the international layoffs reached 30%, and the overall layoffs were about 10%-15%.
Radar Finance has followed up with a report that a Kuaishou business staff confirmed the authenticity of the rumors, and a large number of direct businesses in Beijing, Shanghai, Guangzhou and Shenzhen have either accepted transfers or left their jobs.
The direct sales team is the commercialization team that Kuaishou has greatly expanded this year, and the team in Beijing has only been equipped with personnel in the middle of this year. For the reasons for this layoff, a Kuaishou departing employee analyzed that the resources that Kuaishou should be docked with have been almost docked, and the overly redundant manpower should also enter the stage of cost reduction and efficiency increase.
Since the beginning of this year, Kuaishou has experienced a sharp decline in stock prices and a slowdown in performance growth. When it was listed in Hong Kong on February 5, the market value of Kuaishou reached HK$1.75 trillion. However, as of December 30, the market value of Kuaishou was only HK$286.6 billion, and about HK$1.4 trillion in market value evaporated.
According to the financial report, in the third quarter of 2021, the total revenue of Kuaishou was 20.49 billion yuan, an increase of 33.4% year-on-year, the slowest growth rate since Q3 of 2020, and only 7% increase from the second quarter of 2020. At the same time, Kuaishou lost 7.4 billion yuan in the third quarter, compared with a cumulative loss of 21.9 billion yuan in the first three quarters.
In terms of user data, in the continuous competition with Douyin, Kuaishou has never been able to surpass. According to the Aurora (JG. US) report shows that the average live value of Douyin in Q3 2021 reached 630 million people, an increase of 2.9% year-on-year, and the average monthly active value of Kuaishou was 320 million people, down 6.7% year-on-year.
As of the end of the first quarter, the company's cash and equivalents were 57.133 billion yuan, and by the end of the third quarter, only 34.431 billion yuan was left, and 23.302 billion yuan was burned in half a year.
Some people believe that in the face of various unfavorable situations, it is wise for Kuaishou to reduce costs and "winter" through measures such as layoffs and reduction of benefits.
Note: This article is the original of Radar Finance (ID: leidacj). Unauthorized reproduction is prohibited.