"Just for a penny thing, biting like a mad dog"
"Kick it and you're happy"
"Well deserved"
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recently
Because the anchor insulted and blackmailed consumers in the live broadcast room
Watsons was sent to Weibo hot search
"1 Cent Promotional Mask"
Questioned about not being able to play
The incident originated from the mask promotion activity launched by Watsons on the Meituan platform on the 11th, according to the promotion rules, consumers can buy a box of masks at a price of 1 cent, but they need to pick up the goods in offline stores.
However, consumers who successfully placed orders said that after receiving the merchant's stocking and picking up information, they were told that they were out of stock when they picked up the goods, and the merchant did not have any way to deal with it.
Consumer Ms. Tian told reporters that she ordered 5 boxes of masks at 8:40 a.m. on the 11th, and was told by the clerk that they were out of stock when she went to the store at about 11:00 a.m., and it was at this time that she received a text message from the system that was out of stock. "Doing activities and saying that there is no goods, just like playing people."
Ms. Cheng, a consumer, said that when she arrived at the store, she saw that the clerk was hiding the discounted mask. When she deliberately mentioned that her friend had arrived at the store to successfully pick up the goods, the clerk argued that the number of orders placed by Ms. Cheng was large, and she could only give 2 boxes of meaning.
Zhongxin Finance noted that in the black cat complaints, there are more than 7,000 complaints about Watsons, of which more than 1,500 have been launched because of the inability to pick up the goods due to the inability to pick up the goods for "1 penny promotional mask".
A collective complaint about Watson's "1 cent promotional mask" on the Black Cat Complaint Platform.
Face consumer skepticism
The anchor speaks harshly and blacks out
It is worth noting that some consumers pointed out that Watsons does not pick them up, but normally sells preferential activity products in the live broadcast. Some people entered the live broadcast room and asked about the "mask delivery problem" in the comment area, but they were insulted by the anchor and blocked by the backstage staff.
In the live broadcast, the anchor showed disdain, accusing consumers of wanting to bite like a mad dog for the sake of 1 cent of something, and also said" In my live broadcast room, I want to kick it, I don't welcome you, you don't use it." I kicked you and you were happy." Another behind-the-scenes staff member raised his voice and shouted, you are cheap and do not recognize the cheap, not to come to this bite.
In addition to uncivilized words such as "mad dog", some consumers mentioned that Watson anchors scolded consumers who participated in mask promotion activities as "beggars" in the live broadcast on January 13, which made them quite uncomfortable.
Watsons Customer Service:
Consumers can only cancel orders
"Obviously it is an online activity, but you must go to the offline store to pick up the goods, and when you arrive at the store, you refuse to pick up the goods, is it impossible to play?" Some consumers believe that the purpose of Watson's promotion is to divert traffic to offline stores.
On the 14th, Watsons customer service staff said in the Sino-Singapore Financial Consultation that due to abnormal systems, consumers who placed orders "1 cent promotional mask" in the US group can only cancel their orders, which is the only solution given by Watsons at present. "In view of this abnormal situation, we will also ask the relevant departments to investigate."
As for the anchor insulting consumers in the live broadcast room, the customer service staff said that it was not clear.
Meituan:
Watson merchants set the event amount incorrectly
So, is Meituan's order system really abnormal? "It was the A.S. Watson merchant who set the amount of the campaign incorrectly and caused the out-of-stock state." Meituan's customer service staff told China News Finance.
Meituan customer service staff said that at present, Meituan is negotiating with Watsons on the "1 cent promotional mask" incident, and the results of the negotiation have not yet been agreed. "Even if the order expires automatically, Meituan will give a way to deal with this matter."
For some consumers who have received the 50 yuan no-threshold consumption coupon sent by Meituan, Meituan's customer service staff said that this is considering the consumer shopping experience, not Watson's compensation plan.
Zhongxin Micro-Review:
Watsons mo mistakenly identified himself
Yesterday evening, China News Network commented on this matter:
Whether it is "wool" or brush traffic, for the "1 cent promotional mask" can not pick up the incident, Watsons, as the brand side, should have given consumers a positive response and solution in a timely manner. However, today, in the face of consumer doubts, Watsons has lost its voice on the public platform, and its anchor has loudly mocked consumers as "mad dogs", as if they regard the live broadcast room as their own territory, and wantonly kick consumers out of the live broadcast room.
We can't help but ask, in this merchant-to-consumer promotion, who is the "God"? Water can carry boats, but it can also cover boats. Consumers are the core of all business activities of enterprises, and only by taking sincerity as the basis can the brand do it for a long time. Watsons should let go of his arrogant posture and not make a mistake about his identity.
Watson's latest response:
Apologize for the anchor's inappropriate remarks and replenish the 1 cent promotional mask
Late at night on the 14th, Watsons China's official Weibo issued a statement apologizing for the "1 cent promotional mask" activity of the Meituan-Dianping New Year Festival.
Watsons said that due to system reasons, a large number of abnormal orders far exceeded the inventory were generated in a short period of time, and Watsons has paid part of the orders in the case of inventory support, and later suspended the redemption due to insufficient inventory, and Watsons decided to take the way of replenishment to fulfill the remaining orders.
In response to the inappropriate remarks of the anchor in the Douyin live broadcast room, Watsons said that the anchor is a third-party institution personnel, and Watsons will deeply reflect on and strengthen the training and supervision of all personnel of the company and third-party cooperation personnel.
Source: Shangguan News, Xiaoxiang Morning News
Editor-in-Charge: Yuzu
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