Late on the night of January 14, Watsons China issued a statement through its official Weibo to apologize for the "1 cent promotional mask" activity of the Meituan-Dianping New Year Festival.
The incident originated from the mask promotion activity launched by Watsons on the Meituan platform on the 11th, according to the promotion rules, consumers can buy a box of masks at a price of 1 cent, but they need to pick up the goods in offline stores. However, consumers who successfully placed orders said that after receiving the merchant's stocking and picking up information, they were told that they were out of stock when they picked up the goods, and the merchant did not have any way to deal with it.
"The mask was on the shelf, but the clerk told me it was out of stock." Some consumers said on social platforms.
The media noted that in the black cat complaints, there are more than 7,000 complaints about Watsons, of which more than 1,500 have been launched because the "1 cent promotional mask" cannot be picked up.
A collective complaint about Watson's "1 cent promotional mask" on the Black Cat Complaint Platform.
To this end, on January 13, many consumers went to Watsons live broadcast room to express their dissatisfaction. When someone asked when the mask would be picked up in the live broadcast room, he was insulted by the anchor and blocked by the backstage staff. In just over 20 seconds of video footage, the anchor showed disdain, accusing consumers of "wanting to bite like a mad dog" for 1 cent of something, and also said "my live broadcast room, I want to kick as much as I want, I don't welcome you, you don't use it."
On January 14, some consumers posted on social platforms that A.S. Watson's anchors insulted consumers in the live broadcast room because of the mask promotion activities. Subsequently, more and more consumers expressed their dissatisfaction on social platforms and complaint platforms.
Watsons said that due to system reasons, a large number of abnormal orders far exceeded the inventory were generated in a short period of time, and Watsons has paid part of the orders in the case of inventory support, and later suspended the redemption due to insufficient inventory, and Watsons decided to take the way of replenishment to fulfill the remaining orders.
In response to the inappropriate remarks of the anchor in the Douyin live broadcast room, Watsons said that the anchor is a third-party institution personnel, and Watsons will deeply reflect on and strengthen the training and supervision of all personnel of the company and third-party cooperation personnel.
┃Source: Guangming Network, China News Network, Legal Cloud Broadcasting, Sino-Singapore Jingwei
┃Editor-in-charge: Zhang Xuanyun
┃Audit: Once prosperous
┃Review: Wang Hai