I don't know when it began, the Chinese people began not to pay attention to face? Why? Because the sales of Hongguang MINI EV made me have this unrealistic idea, why is it unrealistic? Because the Chinese people are not not paying attention to face, and the sales of Hongguang MINI EV has not affected the sales of BBA, it can only be said that the emergence of Hongguang MINI EV has exposed the needs of some hidden consumers, so what is the hidden consumer?
Implicit consumers, according to my understanding, are some groups with consumption potential. The division of this group is actually quite interesting, because it does not pick people, whether you are rich or poor, there is a part of this consumption potential stock between them. For our so-called "poor", Hongguang MINI EV is just needed, and for the so-called "rich", Hongguang MINI EV is a "toy".
Just need this part of the consumer is generally just born in the society of college students, in the case of not relying on parents, to buy their own first car in life, bought as a toy of this part of the consumer is generally food and clothing worry-free, there is a car and a house of the middle class, the family originally did not lack travel tools, the lack of only this Wuling Hongguang small MINI, because this car is convenient to pick up children, buy vegetables convenient, it is important not to refuel, this use it is not fragrant it?
Therefore, the emergence of Hongguang MINI EV has indirectly changed the way some consumers travel, and its cheap price has also caused foreign consumers to call it an eye hunger. However, although there is a Hongguang MINI in China, there is no cart that specializes in pulling goods, right? Although there is no one in China, there are ones abroad! German Opel Motors has launched a Rocks-e Kargo freight version.
The appearance of the car is small and cute wind, the overall is very cute, compared with the Hongguang MINI EV, the entire body is more rounded, even the front of the logo is a cute symbol similar to lightning, and the whole car is very suitable. The length * width * height of the body is 2410mm * 1390mm * 1520mm, which is smaller than the Macro MINI EV, and the left door and the right door are not symmetrical to each other, and the opening direction of the door is opposite.
The interior part is very simple, in addition to the driver's seat, other places are used to place goods, but from our point of view, its interior can not put too many things, and according to the actual situation, it is unlikely to put too many heavy objects, after all, this car only has such a large capacity and its own quality is only so heavy. The goods in the car given in the picture should be similar to the takeaway of pizza delivery, which can't help but make people think, is this a food delivery "artifact" specially created for the takeaway brother?
Considering the actual situation, this car may be feasible for foreign delivery workers, but it is estimated to be choking enough in China. You see the current traffic situation in the country, in the morning peak and evening peak, if the takeaway brother is driving this car to travel, it is estimated that the food delivery to the customer's doorstep, the customer has long been hungry and dizzy. Moreover, the comprehensive mileage of this car is only 75km, and this is still in the case of not considering the low temperature endurance discount, running a few takeaways, if the bad luck encounters traffic jams again, it is likely that there will be no electricity on the way to deliver food, so this car is a chicken rib product for the takeaway brother.
But we can imagine, if the Hongguang MINI EV and Rocks-e Kargo freight version are combined, will it produce a different spark? Can the combination of East and West achieve business multiplication?
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