The temptation of interests is always fascinating, and the cake of interests is never short of pursuit. Many companies that are mixed up in the main business field will set their eyes on the next step, focusing on new areas and the home of other companies. They all want to show their skills in a new field and a new world.
Once, Tesla CEO Musk said in an interview that he was ready to enter the mobile phone industry and claimed to beat Apple, but what about Apple? There are also teams that have been formed to build cars. Of course, the cross-border here, the protagonist is not Tesla or Apple, but also ready to cross-border, ready to do mobile phone Weilai.
So, as a new energy vehicle, why would Weilai think of entering the field of smart phones that cannot be beaten by eight rods? In addition, is it possible for Weilai to make mobile phones successful?
WEILAI may be preparing to cross-border mobile phones
Weilai mobile phone, in the field of public opinion has long been boiling, March 31, Weilai founder, chairman and CEO Li Bin in a column of interview program, incidentally confirmed the rumors of this car, said that Weilai mobile phone is still in the research stage. It seems that Weilai's mobile phone is nailed.
However, now that it has entered March, it has entered the annual "show financial report" season, and Weilai's revenue doubled last year to a good result of $36.14 billion. Obviously, in the field of new energy vehicles, we still maintain such bright results, why do we still think about making mobile phones?
What is the intention of car companies to build machines?
Weilai wants to build mobile phones, may want to expand its business, may want to further increase its own economic benefits. On March 20, with the launch of the Weilai Longxi River Service Area Replacement Power Station, it means that WEILAI has successfully opened the high-speed power exchange network in the Chengdu-Chongqing Metropolitan Area. As of March 20, WEI HAS BUILT A TOTAL OF 881 SUBSTATION STATIONS, 722 SUPERCHARTING STATIONS, 4018 SUPERCHARGED PILES AND SO ON.
It is not difficult to see from this that Weilai itself wants to increase economic benefits through business expansion, and now, if it wants to enter the market to build cars, the idea behind it should be the same.
Secondly, why weilai to build a car, Weilai CEO Li Bin actually has long said, because there is user feedback whether there can be a product connected with the car, prompting Weilai to enter the smart phone, Li Bin even further said that the commercial interests do not matter, whether it can succeed or not does not matter, the main purpose of making mobile phones is to improve the user experience, making mobile phones is the demand of Weilai users for a smart phone that can be connected to the car.
Finally, on March 5, due to changes and influences in specific international situations, the US stock market fell across the board, and the closing price of NIO fell to $18.63 per share on the day, a decline of 6.29%. Nowadays, Weilai makes mobile phones, perhaps to make up for the loss of the US stock market decline in March this year, such a purpose.
So, in the days to come, is it possible for Weilai to make mobile phones successful?
Double-sided layout, two ends of the failure?
For Weilai to build a car, many people may think that there is no hope, that Weilai such a two-sided layout, there may eventually be a situation of two ends of the failure, in fact, it is not completely so, Weilai mobile phone is also an advantage. On May 24 last year, OPPO officially announced that it and Weilai jointly completed the joint development and testing of digital car keys based on the CCC 2.0 version, and in the future, OPPO can unlock Weilai cars through mobile phones or watch wallets, and no longer need to carry a weighty car key around the waist.
On March 16, 2020, Xiaomi publicly announced that it has officially reached a cooperation with Niolai, in the future, the NIO APP can adapt to Xiaomi watches, and through the medium of Xiaomi watches, future NIO owners can achieve intelligent remote control.
Having said that, where is the central point? Just in the cooperation between Weilai Automobile and smart phone manufacturers, there is a basis for cooperation between Weilai Automobile and smart phone manufacturers, in the future, it may not be possible to cooperate with these mobile phone manufacturers in terms of smart phones, and in the future, Weilai's mobile phones may not have the possibility of landing.
Of course, Weilai Automobile is actually not impossible; both ends are frustrated, at present, the smart phone market has actually tended to be saturated, there are millet, Huawei, and Apple, which is very strong abroad. According to the "2021 China Smartphone Market Report" released by the research institute CINNO Research.
Last year, the overall sales volume of the mainland mobile phone market was about 3.14 units, OPPO accounted for 20.5%, Vivo accounted for 18.2%, Apple accounted for 16%, and then Xiaomi, Huawei, Honor, iQOO and Realme, occupying a total of 42.1% of the market share. In this way, the eight major brands have covered nearly 97% of the domestic smartphone market. Dare to ask Weilai, how much room for development is there for smart phones to enter the game?
Moreover, cross-border mobile phones are not easy, in 2015, in order to seize the ecological entrance of smart homes, Gree Group launched Gree mobile phones. The result? Gree launched six mobile phones that year, only one of which sold more than 14,000 mobile phones, and the other five brands sold only 1,000.
Behind the Gree mobile phone, but with the high revenue of 170 billion yuan in 2020, the financial backing, today, the revenue is only about a quarter of Gree that year Xiaopeng, want to build a car successfully, it is indeed not so easy.
summary
After Geely Automobile, Xiaopeng Automobile also wants to build smart phones, and cross-border Xiaopeng wants to build mobile phones, which is actually a reasonable thing. For now, it is not easy to say whether Xiaopeng mobile phone can succeed or not, but it is still expected that Xiaopeng mobile phone can succeed, look forward to adding another teammate to the domestic mobile phone team, and look forward to the future, the banner of domestic mobile phones can be hunted and flying above the mainland smartphone market.