On March 30, the winning models of the "Fengyun Car 2022" large-scale consumer research activity were officially announced, and under the background of the third year of the outbreak of the new crown epidemic, The Polarization of China's auto market, affected by the epidemic and chip shortage, the market performance of various car companies can be described as several joys and sorrows, but the flaws are not hidden, and they still handed over a basically satisfactory answer sheet. In the list of "Fengyun Car 2022", we are also pleased to see many changes, not only the affirmation of new technological breakthroughs, but also fully reflect the voices of automobile consumption leaders, becoming a "wind vane" for the development of the Chinese market.
As a 46-year-old Fengyun car selection event was born in 1976, initiated by the most famous German car magazine "auto motor und sport", the original intention is very simple, is to encourage car consumers to vote for their own best cars ( Best Cars), and the voting results are summarized into a "good car list" to show to more consumers, providing an important reference for them to brew a car purchase plan.
2022 marks the 21st year that The Event has entered China. For more than 20 years, as automotive media, we have witnessed the rapid development of China's auto market from monotonous to prosperous to become the world's largest market. Chinese auto consumers have also moved from youth to maturity, upgrading consumption all the way, and the taste of car selection has become increasingly diversified and personalized.
The selection of Fengyun Car has developed to this day, and the range of candidate models ranges from mini cars and small cars to sports cars, convertibles, SUVs and off-road vehicles, multi-purpose vans, etc., covering 11 model categories and dozens of mainstream car brands. After 1993, the activity gradually expanded to more than a dozen European countries outside Germany, such as France, Spain, Italy and Switzerland, and even into Mexico and Brazil. Truly a large-scale consumer research event across borders.
In September and October of each year, consumers are asked to vote for their preferences for models and brands through online or offline questionnaires distributed. All the questionnaire feedback will be summarized in Germany, and unified data statistics and analysis will be carried out to obtain the "poll" report on automobile consumption in each country.
In China, the voting for "Fengyun Car 2022" was launched in September last year, and we have set up 19 model awards in 11 internationally aligned models, with a total of 397 models participating.
Who voted for "Wind And Cloud Car 2022"?
In addition to summarizing people's preferences for models and car brands, we also analyzed the basic appearance of voters from the data returned from the survey.
Among the voters, 95% of the voters, with an average age of 34 years old, of which 98% are drivers, and their annual driving mileage averages 20,000 kilometers. In addition, we also counted the types of models and brands that voters are currently driving, and more than half of them drive new cars purchased in the last three years. In addition to the above, we also asked about everyone's car purchase plans in the next few years, 44% of people plan to buy German brands, 21% plan to buy domestic independent brands, and 14.8% are ready to buy Japanese brands.
Proud of the crowd, the "Wind Cloud Car 2022" award was announced
After gathering the opinions of 55,170 voters, 17 models won the "2022" award.
Smart Fortwo won the "Best Mini Car" award with a 36.6% vote rate, far exceeding other models and still being the best choice in the minds of consumers; as last year, GAC Honda Fit won the "Best Domestic" and "Comprehensive Best" double material championships in its category, showing a dominant performance; Euler Black Cat surpassed the popular Wuling Hongguang MINI EV to win the "Best Domestic Mini Car" award.
BMW 3 Series won the "Best Intermediate Sedan" and "Best Domestic Intermediate Sedan" awards, and its unique value continued to be recognized by consumers; Audi A3 and Dongfeng Honda Civic won the "Best Quasi-Intermediate Sedan" and "Best Domestic Quasi-Intermediate Sedan" awards respectively, and the new car debuted to further meet the needs of consumers; Audi A6L won the "Best Executive Sedan" award, continuing people's recognition of the Audi brand; Hongqi H7 won the "Best Domestic Executive Sedan" with a vote rate of 14.6%. The awards have suppressed many joint venture luxury brand models, showing the progress and success of "domestic products".
The Mercedes-Benz S-Class won the "Best Luxury Sedan" award, redefining a new standard of flagship luxury and opening a new era of luxury travel; the Porsche 911 won the "Best Sports Car" award, as the core model of the Porsche brand, carrying the enthusiasm of sports car enthusiasts; bmw Z4 won the "Best Convertible" award, with sharp, exquisite aesthetic design to show the sharpness, exquisite aesthetic design, feel the unrestrained surging journey.
Audi Q3 as a very balanced performance of the model, from the inside to the outside can see its obvious improvement, has become a trend in the eyes of young people, and finally won the "best medium-sized SUV and off-road vehicle" award; Dongfeng Honda CR-V won the "best domestic medium-sized SUV and off-road vehicle" award, as the pioneer and leader of China's urban SUVs, becoming an evergreen tree and Bulao pine in the market segment.
With its classic tough exterior design, luxurious interior quality, and perfect off-road performance, the Mercedes-Benz G-Class has conquered countless rugged obstacles and conquered the hearts of off-road fans around the world. This time, the G-class off-road vehicle won the "Best Large SUV and Off-road Vehicle" award, which can be said to be well-deserved; the Tank 300 Xiti "Best Domestic Large SUV and Off-road Vehicle" award has become a breakthrough for China's own brands in this level.
Gac Motor Honda Odyssey won the "Best Multi-purpose Van" award with its advantages of high ride comfort and flexible space performance, and on the new model, we saw more visual texture improvements; GAC Trumpchi M8 won the "Best Domestic Multifunctional Van" award with its super high cost-effective advantage, which is definitely a pragmatic and practical choice in its market segment.
13 indicator dimensions are considered, "Fengyun Car 2022" brand award
Among the brand awards, BMW won three awards of "Advanced Technology", "Good Customer Service" and "I Like" among the 13 brand awards; Mercedes-Benz won two awards of "Value for Money" and "Advertising Well Done"; Audi won two awards of "Good Manufacturing Quality" and "High Resale Value"; Porsche won three awards of "Beauty of Shape", "Sporty Sense" and "Good Racing Performance"; Toyota won the "High Reliability" award; Volvo won the "High Safety Standard" award. It is worth mentioning that BYD won the award of "good environmental protection", which is also the first time that the domestic independent brand of "FengyunChe" research activity has entered China in the past 20 years.
In addition to models and brands, there were several special highlights of the Chinese auto market last year
Audi – "2022" Auto Sport Innovation Award of the Year
In 2022, the most sophisticated and complex car in Audi's history underwent the harsh baptism of the Dakar Rally and achieved excellent results. All three Audi RS Q e-tron cars finished well on their debuts at the Dakar Rally. As the first car manufacturer in the Dakar Rally to compete with traditional fuel-powered cars with an electric drive system and an efficient energy converter, Audi won four stages and 14 podium finishes. With the advent of the era of electrification, Audi ushered in a new era of off-road rally.
BYD Blade Battery - "Wind Cloud Car 2022" Battery Technology of the Year Award
BYD has more than 20 years of R&D experience in the field of batteries, and has always insisted on 100% independent mastery of the R&D and manufacturing capabilities of core industrial equipment. As a new generation of lithium iron phosphate batteries, "blade batteries" have stronger endurance and higher safety factors than traditional ternary lithium batteries. Its birth has redefined the safety standards of new energy vehicles and led to a new height of global power battery safety.
Huawei Hongmeng Vehicle Operating System - "Fengyun Car 2022" Annual Zhilian Ecological Award
With the deep accumulation of Hongmeng System in the field of intelligent software and hardware ecology, Huawei's first natively developed car machine product has already reflected a high degree of completion, and its performance in terms of "effective operation" efficiency, UI vision, and operation logic design is better than that of many car companies that have been building cars for many years. In the process of the automotive industry in the new era towards the goal of "intelligent terminalization", Huawei has not only taken an important step in incorporating the automotive category into the software and hardware ecology of Hongmeng, but also becomes the leader of the Internet ecological enterprise car manufacturing with its strong performance, and its leading role and industry leadership are of great significance.
Euler Auto – "Fengyun Car 2022" Annual Innovative Marketing Award
As a new energy brand under Great Wall Motor, Euler always focuses on women, while constantly improving the model layout, paying more attention to women's preferences and needs, and constantly practicing "from product thinking to user thinking" through special model naming, car color naming, IP modification naming, ICON collection, etc. At a time when the competition for automobile marketing is fierce, Euler has won the "half the sky" of the automobile consumer market with a unique perspective and marketing concept.
Finally, we would like to thank the readers and fans who have always supported us, your support is the driving force for us to move forward, and your voice is also the direction of reform and innovation of automobile companies. At this point, the "Fengyun Car 2022" award list has been fully announced, we are very pleased to see that the "old faces" continue to have a sustained outstanding performance, and the emergence of "new faces" is the best proof of witnessing its continuous progress and breakthroughs, and through the "Fengyun Car" automotive market data analysis report, it also more objectively and fairly reflects the true will of consumers, and uses our "automotive values" to promote the improvement and progress of China's auto market.