A surprising number: 11,000, which is the number of cumulative orders listed in the Fenglanda storefront just over a month. Over 10,000 sales, for a new car, it is not easy.
In such a competitive compact SUV market, how is Fenglanda loved by so many consumers?
As the key to the rejuvenation of GAC Toyota's layout, Fenglanda has fully evolved in the five major areas of space, power, appearance, intelligent connection and safety, and won the favor of the market with five core strengths.
The listing of Fenglanda is not only a heavy blow to the young market of GAC Toyota, but also a new choice of higher quality for consumers, but also helps GAC Toyota achieve full coverage of multi-category mainstream SUV segments, improve the "pyramid" layout of SUV products, and build a "million system" with high-quality growth.
The strength is comprehensively advanced, and the new market is strongly attacked
Today's "Generation Z" consumers, "face control" and "appearance association" have become their prominent labels, a car to personality to pull the wind, cool appearance to meet their personalized needs.
In this regard, Fenglanda can be said to have read the "Z generation", "out of the circle is dazzling" gorgeous appearance, so that Fenglanda has its own aura: unique recognition of the sharp streamline design, sharp LED headlights and suspension LED combination taillights, sharp body posture and sports temperament, is the fashion expression of the current young people.
In addition, Fenglanda also offers a total of 7 bicycle colors and 4 dual car colors, including glazed gold, platinum pearl white and coral red, to meet the diverse needs of young consumers in an all-round way. Entering the car, the smart and spacious visual design of the sense of space, the steering wheel and the gear lever using a delicate leather wrapping, all show the urban SUV full of advanced sense.
Fashionable and trendy appearance, uniquely recognizable sharp streamlined design
In addition to the fashionable and advanced appearance, the practicality of the "show outside the wisdom" is more exciting. Li Nan, who welcomed her newborn, bought a Fenglanda, and what attracted her was the oversized ride and storage space. Thanks to the 775mm of rear head space and the adjustable angle of the rear seats, Li Nan can easily get on and off the car with the baby, and the riding comfort brought by the large space makes her very satisfied.
What makes her even happier is that the Fenglanda trunk has a volume of 438L, which can easily hold 4 22-inch and 2 24-inch cabin cases, and the stroller is also easily included, making her look forward to the time of driving the whole family. Feng Landa also carefully designed a very low trunk height of 720mm, so that she will not be busy when holding the baby in her hand to pick up the items.
What reassures family consumers like Li Nan is that Fenglanda is equipped with Toyota Safety Sense Safety Suit, which includes PCS pre-collision safety system, DRCC dynamic radar cruise control system, LTA lane tracking assist system and AHB automatic adjustment high beam system, and the whole series is equipped with 7 or more SRS airbags, which is safer and fully protects the safety of her and her family.
In addition to the side of family life, Feng Landa outside also has a handsome "contrast cuteness". The TNGA 2.0L Dynamic Force Engine delivers a maximum power of 126kW, excellent road driving performance, combined with the model's usual low center of gravity, wide body, high rigid body design, for young people to bring full driving pleasure. Similarly, NEDC only needs 5.7L of oil to drive 100km, which is also enough for young people to create a good price-performance ratio.
The characteristics of this series of products are both exquisite and unique, accurately poking at the demand point of today's young consumers, which is why Fenglanda can break through the siege and still stand out from many competitors as a "back wave".
Anchor rejuvenation and lead a new round of market change
As car consumers become younger and younger, the "Z generation" can be described as a representative of the new generation of consumer groups, they dare to play, can play, and are more willing to pay for intelligence and personality. Only by accurately stepping on their needs and designing products that suit them can they gain market favor.
As a "back wave" model, Fenglanda's hot sales are precisely the "quasi-heart" of the SUV market, which is built for the new generation of energetic people and young family users, and comprehensively upgraded in intelligent technology.
For Zhang Chao, whose mobile phone is not in his hand, his demand for online is "all the time". Fenglanda's intelligent network service makes him shine: it can support HiCar/Carplay/Carlife a variety of smart phones, online navigation, online video and audio, "Hello Xiaoyue" intelligent assistant, car home interconnection, life services, Bluetooth music and many other functions can be realized, so that he can surf the Internet all the time, and enjoy music and movies in the car.
What surprised him even more was that Fenglanda introduced the "Fengyun Yuexiang" Zhixing interconnection service to realize the remote control of the mobile phone to the vehicle, and also equipped with intelligent keyless entry system, which was enough for him to take only a mobile phone out, which made him feel relaxed.
Introduce the "Fengyun Yuexiang" Zhixing interconnection service to realize remote interconnection of mobile phones
Not only that, the new car is also equipped with advanced high-value configurations such as driver's seat power seats, PVM panoramic monitoring system, intelligent dual-cycle automatic air conditioning, and one-button start, which are all intelligent details designed for consumers like Zhang Chao.
Generation Z young people's demand for product intelligence lies in "understanding me". This also means that Fenglanda has created products that understand them best with its strong advanced product strength, so that it can occupy the opportunity of future market competition in such a fiercely competitive compact SUV market, be loved by many young consumers, and lead a new round of young market reform.
Take the pulse of consumption trends, and strive to build a million system
According to relevant statistics, in the next 5 years, there will be about 40 million potential Generation Z car owners on the mainland to break out of car purchase demand, and the post-90s have become the main body of automobile consumption, and the importance of the young market layout is self-evident.
In 2009, GAC Toyota introduced the first SUV Highlander, after 12 years of product accumulation, GAC Toyota has gradually formed a "world-leading TNGA architecture + Toyota advanced hybrid technology + Toyota high QDR gene" as the core of the SUV high-value gene, and constantly refreshed the new height of each product in their respective market segments.
So far, the GAC Toyota SUV family has established a "pyramid" layout of SUV high-value products with Highlander as the leader, Veranda and Weisa as the backbone, and Fenglanda and C-HR as the base plate, so as to further meet the diversified needs of users in the new era and strongly lead the high-quality growth of GAC Toyota.
It is believed that the arrival of Fenglanda will further help GAC Toyota penetrate the sinking market, develop base disc customers, and provide a strong impetus for building a more solid million system.
【Written by】Gong Qianshu
【Author】
【Source】 Southern Press Media Group South + client