The Tank 300 has always been a very popular model, and last year at some point it stopped accepting orders "Versailles", because the production capacity could not keep up with the demand, which was enough to see its popularity in the consumer market.
For the sudden popularity of the tank 300, there are many words on the Internet, some people say that the success of the tank 300 is entirely dependent on pricing, because with reference to the entry-level hardcore SUV Jimney on the market, its landing price has exceeded 300,000, and the main sales model of the tank 300 is only more than 200,000.
Some people also say that the reason why tank 300 can be a hit is mainly because it combines off-road, luxury, and intelligence very well, compared with the traditional hardcore off-road of "straight forward", tank 300 allows consumers to see the other side of hardcore.
In fact, in our opinion, both statements make sense, especially the latter, the tank 300 is a rare hardcore off-road model that can perform very well in all dimensions.
For example, in terms of intelligent driving, we found the tank 300 on the official website of the tank brand about the intelligent configuration introduction, the tank 300 city version of the intelligent driving assistance system from the end of the zhixing, this intelligent driving assistance system can reach the L2+ level of automatic driving, with more than 30 intelligent driving assistance functions (such as parallel assist, lane departure warning, lane keeping, ACC adaptive cruise, etc.), whether it is daily commuting, or long-distance travel, This intelligent driving system can provide a safe and comfortable driving experience for car owners.
In terms of intelligent cockpit, Tank 300 is equipped with a smart sharing interconnection system, which not only has a number of networking application APP, but also introduces the iFLYTEK 3.5 voice control engine, in addition to supporting music, location, radio and other content search, but also has air conditioning, window and other vehicle control functions, the practicality is very high.
Of course, there is no basis for talking, we borrow the latest batch of test results released by the leading third-party intelligent vehicle test platform i-VISTA in China to speak, tank 300 (2021 urban version 2.0T must-type) in the four major items including intelligent driving, intelligent security, intelligent parking, intelligent interaction and other four major items have won G, G, A, G excellent results (G stands for excellent, A stands for good), the performance is quite eye-catching.
To put it simply, the main test of intelligent driving is some functions related to assisted driving, such as the single-lane lateral control capability corresponding to the lane keeping system, and the single-lane longitudinal and horizontal control capability corresponding to the L2 driving assistance capability.
Judging from the results, tank 300 is indeed as the official website introduction said, has a relatively mature automatic driving assistance system, the above tests can be successfully passed, got a 5-star evaluation, and finally obtained a G (that is, excellent) evaluation.
The author has also asked friends around you who have purchased a tank 300, what do you think is the biggest surprise that this car gives you? His answer to me was that although this car looks iron on the outside, it is really not difficult to drive, and presumably the rich autopilot assist function is a major key.
In addition to intelligent driving, tank 300 in intelligent security, intelligent interaction, intelligent parking and other items are also more satisfactory, but need to pay attention to two points, that is, tank 300 automatic parking for some parking spaces can not be well identified and tank 300 voice interaction system for some dialects do not support, this point of official follow-up can focus on optimization.
In addition to the tank 300, the i-VISTA released the evaluation model also has Subaru Aohu, but from the performance point of view, this model priced at more than 300,000 is not satisfactory in terms of intelligence, it gets A on the smart car, G on the smart security, P on the intelligent interaction, and the final smart star rating is only 2 stars.
Seeing this result, the author can't help but think of the Jaguar XEL tested some time ago, which also received only G evaluation in intelligent security, and received M (that is, general) evaluation in intelligent driving and intelligent interaction projects, and the comprehensive evaluation was only two stars.
This performance of the joint venture brand is also in stark contrast to the models of our own brand, and it should be noted that since the launch of the new version of the i-VISTA regulations, the i-VISTA Intelligent Car Index has tested 8 cars, 4 joint venture models, and 4 independent brands.
Among them, 3 of the 4 self-owned brand models have received five-star evaluations, and the remaining ones have also received 4-star evaluations, while in contrast to the joint venture brands, only Volvo XC40 New Energy has received five-star evaluations, and the remaining 3 models have two-star evaluations.
Behind this phenomenon, in fact, it also reflects the current situation of the domestic automobile market: that is, independent brands understand that it is difficult to fully catch up with or surpass the joint venture brand on the traditional three major pieces, so independent brands generally use the way of dislocation competition, such as using a larger body and a richer intelligent configuration to enhance the comprehensive competitiveness of products.
And relying on the advantages of localization, the intelligent configuration of many independent brands is often more excellent in China, such as the most common APA automatic parking, we looked at the results of the latest i-VISTA automatic driving challenge, and the independent brands won the top three in this project (respectively, Changan UNI-T, Sihao QX, Xiaopeng P7).
On the other hand, this also reflects the lack of attention of the joint venture brand to the new track of intelligence, do they not have research and development capabilities? Definitely not, but under the comprehensive consideration of costs, benefits, etc., they are not willing to do this, and this proud attitude may eventually make them "eat their own consequences".
However, from the latest results of the i-VISTA, we may be able to give us some enlightenment. In the past few decades, the competition between models mainly revolved around the engine, chassis, and transmission, but with the advancement of artificial intelligence and 5G communication, more and more consumers are now beginning to pay attention to the intelligent level of the car. Looking back at the consumer market, various intelligent configurations have changed from representing high-end "optional" to "standard" that defines the comprehensive competitiveness of models, and this trend change will inevitably force car companies to improve the level of product intelligence.
Write at the end:
Overall, as a hardcore off-road model, the Tank 300 is indeed refreshing in terms of intelligence, which overshadows the Subaru Proud Tiger, which is "competing in the same field" and also has off-road attributes. In fact, this is also the different value orientation between the joint venture brand and the independent brand. But we also understand that intelligence must be a major trend in future cars, and if the joint venture brand still faces consumers with this attitude, then it may eventually "beg for itself".