Recently, Beiqi Blue Valley, the "first stock of China's new energy vehicles", officially disclosed its 2021 performance report.
The report shows that the operating income of Beiqi Blue Valley in 2021 is 8.697 billion yuan, an increase of 64.95% year-on-year. Net profit attributable to shareholders of listed companies was -5.244 billion yuan, narrowing by 1.239 billion yuan over the previous year. In 2021, the net cash flow of Beiqi Blue Valley turned positive, reaching 4.985 billion yuan.
Revenue growth, narrowing losses, positive cash flow, from the perspective of these key financial indicators, although Beiqi Blue Valley is still facing huge losses, but in the past two years, Beiqi Blue Valley, which is in the trough, has become a good trend. On the first trading day after the disclosure of the financial report (March 28), Beiqi Blue Valley rose and fell in the A-share market.
To some extent, this also indirectly proves that the "gold content" of Beiqi Blue Valley's financial report is not low.
However, compared with the 2021 annual financial reports of most of the new car-making forces, it can be found that the head new forces such as Wei Xiaoli still have the same trajectory of revenue growth, narrowing losses and cash flow growth.
However, in response to the performance of Beiqi Blue Valley in the market in 2021, the outside world has also issued a voice of concern, after all, unlike new power companies such as Wei Xiaoli, Beiqi Blue Valley, especially the Polar Fox brand for the C-end market, is not enough to give investors and end consumers more strong confidence in the market.
According to the data, the total sales volume of Beiqi Blue Valley in 2021 is 26,000 vehicles, an increase of 0.82% over 2020, of which the sales volume of the Jihu brand is more than 6,000 vehicles.
From the perspective of sales performance, The Pole Fox and the Beiqi Blue Valley behind it are quite difficult in terms of sales growth, but it seems that this cannot be used to determine the future fate of the Pole Fox and the Beiqi Blue Valley.
In fact, in the 2021 financial report of Beiqi Blue Valley, there are several sets of data that are particularly worthy of attention.
The first is R & D investment, in 2021, Beiqi Blue Valley R & D expenditure reached 1.208 billion yuan, an increase of 24.14% year-on-year, which can be seen in the investment.
Genbei Qi Langu said that these capital investments will be mainly used to cover the research and development systems of sandian, models, new materials and intelligent technologies, as well as verification systems with international leading verification facilities and verification standards in terms of parts, vehicles, materials and safety. It is not difficult to see that Beiqi Blue Valley not only focuses on hardware, but also focuses on software.
Then there is the product word of mouth. Dai Kangwei, general manager of Beiqi Blue Valley and general manager of BAIC New Energy, said that There were nearly 6,000 car owners in Jihu last year, and the evaluation of Jihu products was zero bad evaluation, which means that although the sales performance of Beiqi Blue Valley is relatively flat, the construction of user reputation has increased inversely.
According to the Beiqi Blue Valley plan, this year will sprint 100,000 sales target, of which the Jihu brand target of 40,000 vehicles, the future will strive for the target of 300,000 vehicles. In order to achieve this goal, Beiqi Blue Valley will also continue to deepen the strategy of "double brand" operation of BEIJING brand and Jihu brand, of which Jihu, as a high-end intelligent new energy brand, will focus on the C-end, while the BEIJING brand will continue to go deep into the B-end.
Dai Kangwei said that BAIC Blue Valley has accumulated the operating ability and operating advantages of the public sector, and BAIC BJEV will not let go of the deep cultivation in this sector. It is worth mentioning that the performance of Beiqi Blue Valley has declined in the past two years, part of which is due to the "transformation pain" of Beiqi Blue Valley from the B-end to the C-end market.
Therefore, when Beiqi Blue Valley gradually explores the operation experience of the TO C end, in the context of today's TO B and TO C at the same time, the success possibility of Beiqi Blue Valley this year is not easy to underestimate.
Although it is not yet possible to determine whether Beiqi Blue Valley will accelerate out of the trough, it can be expected that with the in-depth cooperation between Pole Fox and Huawei, Polar Fox Alpha S Huawei HI continues to penetrate the market, pole fox and the Beiqi Blue Valley behind it may be expected to accelerate to the mainstream track.