Editor-in-Chief | Zhong Kun
Author | Hulu Man
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Reports from car hoist circles
A joint venture sedan with a size of B+ grade, the pre-sale price is only 159,800-219,800 yuan...
That's right, Changan Ford is here to stir up trouble this time. Mondeo, which has a full range of 2.0T+8AT powertrains, has refreshed the lower price limit of the joint venture B+ class sedan of the same specification. Ford seems to be sending out such a signal: "Your previous B-class cars and B+ cars are expensive!" To be affordable, it's up to me to Mondeo! ”
One stone stirred up thousands of waves, and Ford Mondeo once again became the focus of consumer discussion. As a B+ Class that refreshes the lower price limit, is the new Mondeo worth waiting for? How will this car affect the market segment? Let's have a good talk.
Except the price is cheap
What are the advantages of the new Mondeo?
When Changan Ford released the new Mondeo, a total of four models were launched, and their pre-sale prices were 159,800 yuan, 179,800 yuan, 199,800 yuan and 219,800 yuan. Looking at the entire market segment, this is already a fairly low price range, and after the official listing, the final pricing of new cars will probably not continue to decrease.
In addition, regarding the price of the new car, a little more, that is, the lowest EcoBoost 245 fashion model, should not be large-scale scheduling, but a version dedicated to large customers. Therefore, the luxury model with a pre-price of 179,800 and the supreme type with a pre-price of 199,800 should be the main sales car.
Returning to the new Mondeo, the car has surpassed the standard of the B-class sedan in terms of size alone: its length, width and height dimensions are 4935/1875/1500mm, and the wheelbase is 2945mm. It is much more spacious than the B+ class sedans built on the horizontal platform such as the Asian Dragon and LaCrosse. For less than 200,000, you can get more spacious and comfortable B+ class enjoyment, and the new Mondeo is already a transcendent existence.
Of course, inside the vehicle, Changan Ford also understands the needs of contemporary mid-to-high-end car users.
On the basis of the large space, this car also brings a higher-grade interior design style. The 1.1-meter giant screen, more delicate interior design, and more luxurious front and rear seats make the new Mondeo keep up with the pace of Ford EVOS, and do not lose more than 200,000 or even more than 300,000 other products in terms of design and material texture.
At the same time, in the new Mondeo's power combination, it also fully demonstrates Ford's thickness. From the entry-level model to the top model, all of them are equipped with a 2.0T engine with 238 horsepower and 376 Nm of torque, and the whole series does not distinguish between high and low power, and its zero hundred acceleration performance directly enters the level of 6.5 seconds. In terms of drivetrain, the new Mondeo is also a fully matched 8AT gearbox, whether it is transmission efficiency, comfort or durability, this power combination has also been tested by time and the market.
From the three levels of vehicle size, interior design, and power combination, it can be seen that the new Mondeo is indeed more generous than most of the B-class or B+ class joint venture cars on the market. In contrast, the volkswagen Magotan, which officially starts at 186,900 yuan, only has a powertrain of 1.4T+7DSG; while the official B+ Class car Buick LaCrosse, which has an official starting price of 219,800 yuan, is only equipped with a powertrain of 1.5T+9AT. Obviously, the new Mondeo not only lowers the price threshold of the B+ class, but also raises the basic quality of the vehicle.
Answers:
Are the rumors about the new Mondeo true?
In fact, with the release of the new Mondeo "fierce price", some consumers are looking forward to this super cost-effective car, of course, many netizens are puzzled by the "high and low price" of the new car, and in accordance with their own way, to this car to find a lot of "slot points", and issued their own questions.
The first question is that the entry-level model with a pre-price of 159,800 is only there to pull down the price and will not be scheduled.
Indeed, many entry-level models of cars, due to the overall configuration is too low, there will not be too many consumers to choose. The new Mondeo's entry-level model is sufficient for basic equipment, such as 6 sets of airbags and reversing images. However, compared with the expensive 20,000-dollar luxury version model, it lacks the iconic 1.1-meter giant screen, all-round active safety system and other functions. For real individual consumers, it is better to spend an extra 20,000 yuan to choose a sub-low-end model.
C-end consumers buy less, and the amount of production scheduled by manufacturers will naturally be less. As you can imagine, the entry-level model of the new Mondeo should be dedicated to large customers, such as enterprises and institutions. In the product line of Maiten, Passat and other models, are there also exclusive models? Therefore, such an operation is also a normal operation.
The second question is that the new Mondeo is really thick in the visible place, but in the invisible place, such as the chassis, the body in white and other parts, will the new car be simplified? Another is, is the new Mondeo really not built with the new CD4 platform, but with the old C2 platform?
First of all, I can clearly tell you that the new Mondeo will not be simplified in terms of body structure and chassis. In terms of the safety of the body structure that everyone is concerned about, the new Mondeo adopts a 3D roller pressing process for the A-pillar and the roof side beam, and undertakes the protection task from the A-pillar to the roof by pressing the 1700Mpa ultra-high-strength steel roller into a closed structure steel pipe. This process was also used in models such as Ruiji, and in the IIHS crash test, it achieved excellent results in key projects. So when it comes to security, we don't have to worry about it.
Another rumor is that the "platform controllers" are not satisfied with the new Mondeo's C2 platform, because they do not use the latest CD4 platform. In fact, in the process of building cars, the influencing factors of the platform are far less than everyone thinks.
Let's not talk about what the C2 and CD4 platforms represent, from the new Mondeo chassis structure, this car uses the front McPherson, rear SLA structure multi-link, which is the mainstream suspension form of the same level, even if it is all cast iron materials, it is understandable. Moreover, this car also uses aluminum alloy materials on the steering knuckle and rear cantilever control arm, such a level, even if it is not a new platform?
At least on the practical driving level, the new Mondeo still does not lose the unique performance of Ford's mid-to-high-end sedan's robustness, precision and thickness. Whether it's sporty or comfortable, the car's chassis also delivers excellent texture.
The new Mondeo
Or it will completely stir up the market segment
The new Mondeo's way of playing misplaced competition is actually not new, and before that, the GM family had already had a smooth ride. However, it was the first time that such a bold person as Changan Ford was. There is no doubt that with the advent of the new Mondeo, this car will stir up a storm in the entire market segment.
For Ford itself, the new Mondeo will become a "car of hope" that will turn itself around.
In recent years, the joint venture B-class car and B+ class car market has been firmly controlled by the Japanese "two fields and one production" and the German Volkswagen, whether it is Ford or the American brand, to be honest, their products have been marginalized.
And Mondeo itself, this car first became the object of discussion with its sporty look and design of Martin's face. 7-10 years ago, this car was also a hot product on the market. Today, however, Mondeo can only barely sustain itself with an annual sales of more than 30,000 units.
Behind this, the most fundamental reason is that the change of Mondeo is too slow. Within the 10-year life cycle of the fourth generation of Mondeo, the German and Japanese models of the same class have already completed the 2 to 3 waves of evolution. But fortunately, Ford China finally attacked Mondeo this year, and the first move was Wang Fried.
From the drastic changes at the design level to the overall "soaring" of product cost performance and the progress of the product's Sinicization, the new Mondeo has sent Ford to a new critical point. There is no doubt that the new Mondeo has received such a high level of attention in the early stages of the listing, and after the listing, there is almost no reason why the car should not be hot.
So, what role will this car play for the entire market segment?
The first thing that comes to my mind is the "price butcher.". A B+ class sedan with a standard 2.0T engine starts at a lower price than many B-class sedans with 1.4T, 1.5T, and 2.0L engines! Will such a price make other car manufacturers feel ashamed?
If the new Mondeo is really successful after its launch, other joint venture brands, especially second-tier joint venture brands, will also replicate the success of this car in large quantities. In the end, it is our ordinary consumers who receive the preferential treatment. The only question is whether other manufacturers will be as generous as Ford? Sticking to the low-cost and high-quality route? Of course, things are too far away for us to guess. The only thing that is certain is that the brand new Mondeo is well worth buying!
epilogue
Changan Ford, which has been silent in the field of cars for a while, threw out a group of king bombs as soon as it returned this time. There is no doubt that the new Mondeo will be a breakthrough for Ford and even the Lincoln brand in the future. First of all, in terms of pricing strategy, this car no longer abides by the "rules" set by the first-line joint venture brands; secondly, the new car also shows a quality that is almost unbeatable in terms of product quality and positioning. Such a thick new car, such a thick manufacturer, who can not love?
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