On March 28, some media photographed the Hengchi 5 real car that had just arrived at the Hengchi Exhibition Store in Guangzhou, and there was only one red Hengchi 5 in the store. Previously, an official questionnaire was released, suggesting that the pricing range of new cars may be between 150,000 and 240,000, and the latest mass production time will not exceed June 22. It is reported that in addition to Guangzhou, Evergrande also plans to open sales centers and experience centers in more cities.
The arrival of hengchi 5 real car can be said to be a big news, which means that the car can not only embark on the road of mass production, but also not far from the official sale. Liu Yongzhuo, president of Hengchi Automobile, announced that the hengchi 5 pre-sale is about to start in full swing, and Evergrande Automobile, which everyone has been waiting for for so many years, should really come.
Xiao Lei also found that in order to expand the influence of Evergrande's first mass-produced model, Hengchi officials also pushed advertisements on weChat and other social platforms, and some users' circle of friends should be able to brush the promotional video of Hengchi 5. Looking at this momentum, Hengchi should soon be able to put its first model on the right track of mass production, and it can also be regarded as an account for the original investors.
After new energy vehicles have become a popular industry, many companies have competed for cross-border entry, resulting in extremely fierce competition in the automobile market, and the "fight" between car companies has not stopped. The new energy vehicle companies we are more familiar with are Weilai, Xiaopeng, Ideal, BYD, etc., mainly because these companies smelled the outlet of new energy vehicles early, and the layout time was relatively early, so they grabbed a lot of market share.
In contrast, Evergrande Automobile still belongs to the "debut of newcomers", although when it first announced its entry into the automotive industry, it won the favor of many investors, but several of Hengchi's cars only stayed in the publicity stage and did not have mass production. However, with more and more news about Hengchi 5, Xiao Lei also waited for the news that Evergrande's first car entered the pre-sale stage. In this regard, Xu Jiayin also issued a death order that the mass production of Hengchi 5 must be realized within three months.
For consumers, Evergrande Automobile is still a new face, and it is difficult to obtain market recognition in a short period of time. Cars are not the same as digital products such as mobile phones, the service life is often 5 to 10 years or even longer, and small partners will definitely give priority to products with large brands and good reputation when buying cars. Hengchi 5 first entered the market, how to accumulate user base is not easy to say, but if the price is reasonable, I believe there will still be someone to support.
In any case, Evergrande Automobile is also about to "go ashore", compared with Xiaomi, which is still behind closed doors, Apple, which has disbanded its team, and Faraday Future, which has just released "quasi-mass production" FF91, which is already a big step forward. Whether hengchi 5 can be "held out" before June 22 depends on Evergrande.