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Now is the era of e-commerce, and many brands have also begun to lay out online platforms. For example, when buying a mobile phone, more and more consumers choose to buy mobile phones online, but the sales of mobile phones in physical stores have shrunk extremely. Then buying a mobile phone online and buying a mobile phone in a physical store, the difference is not bad. The mobile phone store owner said the inside story, too true.
Why do people prefer to buy a phone online?
In the past, the business of mobile phone city was very hot, and the flow of people was also very large. Nowadays, the crowded scene of mobile phone stores has rarely been encountered, and it seems a bit deserted. It is not that people's demand for mobile phones has decreased, but that more and more people are choosing to buy mobile phones online.
In fact, when buying a mobile phone online, sometimes the price is more favorable, especially when it comes to e-commerce activities, the price is much more preferential than that of physical stores. And many mobile phone manufacturers already have official flagship stores online, for consumers, online purchase of mobile phones is also guaranteed.
Now when mobile phone manufacturers open new product launches, many are also online. Online, people can more intuitively understand the relevant configuration of the mobile phone, and there are also user reviews. It is a good reference for consumers.
This is also the reason why more and more people like to buy mobile phones online, so whether there will be a gap between physical stores and online mobile phones.
The owner of the physical store broke the news, too real
A mobile phone shop owner said the difference between the two, I have to say that it is too real, very sharp to explain the difference between the two.
First, the difference in price. People have a preconceived notion that the price online is better than the price down. The same is true for mobile phone stores, where the discount for buying mobile phones online is even greater. However, this cannot be generalized.
Sometimes the price of physical stores will be cheaper than online, and some models offline are not sold online. In general, the price sometimes depends on the model.
Second, the sense of experience is different. Buying a mobile phone online and buying a mobile phone in a physical store, the sense of experience is different, looking at the mobile phone online, is to see the configuration, look at the pictures, and compare. Although the parameters are very clear in all aspects, the sense of experience is not strong.
Buying in a physical store is different, you can really feel the camera function, fluency, feel and so on of the mobile phone. At the same time, users who do not know very much about mobile phones, do not know which model to buy, go to the physical store to buy, professionals may also be able to give some advice and help.
Third, after-sales problems. The gap between buying a mobile phone online and in physical stores in terms of after-sales is very large. Although it is said that many people repair their phones less now, because people update faster. However, if there is a failure problem, especially when you just bought it, it is more convenient for the physical store to return and exchange the goods.
And online purchases, many stores will have some regulations, for example, the mobile phone can not be returned and exchanged, or within the specified time can be returned and exchanged.
Write at the end
There is a certain difference between buying a mobile phone online and buying a mobile phone in a physical store. Each has its own advantages and disadvantages, but for consumers, whether it is online purchase or physical store purchase, we must choose a regular store, so that mobile phone products are more secure and after-sales are more secure.