The World Car Of The Year is an international car selection event organized by the independent non-profit organization World Car Awards. Since January 2004, the final selection of each Edition of the World's Annual Model Awards has been jointly decided by nearly 100 professional judges from 23 countries around the world, and the world's annual car, the world's annual luxury car, the world's annual performance car, the world's annual design car, and the world's annual environmental protection car have been finally selected.
At the "China Car of the Year" award ceremony held on December 14, 2021, ID.4 scored the highest score in the annual environmental protection car selection car, and finally won the "2022 China Annual Environmental Protection Car" laurel.
Behind all the trophies must be supported by real achievements, those "three good students" of the school bully, are also relying on the top of the next monthly examination in exchange, ID.4 can frequently win awards Naturally there are traces.
It can be seen that after the test of the market in the past year, the most received evaluation of the ID. series is probably "reliable".
Products are always the first productive force
Reliable, is the highest evaluation of pure electric models, the subtext is that you can trust its quality. And ID. The CROZZ series can have such reliability, and platforming is the decisive factor.
At the beginning of the design, the MEB platform adopted a four-wheel four-corner layout that pursued the limit, retained more space in the car through its short suspension long shaft design, and carried out new systematic development for modules such as high-voltage batteries, on-board chargers, electric air conditioning compressors, drive motors, motor control, etc., and used flexible battery pack layout to increase battery capacity by up to 217%.
Platformization means that products must also maintain a high degree of consistency in the parts and manufacturing layers, which also ensures the factory quality of the ID. series to a certain extent.
The battery pack shell also uses high-strength aluminum, and the anti-collision beam adopts high-strength aluminum castings, forming a solid protective frame for the battery, and the bottom is equipped with an impact-resistant laser welded bottom guard assembly to effectively cope with various impacts.
At the same time, at the beginning of the design of the ID. series of products, the battery safety was carefully protected from the hardware and software, and at the same time, 197 safety tests were carried out on the battery pack by simulating various extreme working conditions (such as wading, high temperature, impact, etc.) that may be encountered in the process of using the car.
It is this high emphasis on product quality and reliability that has become the unique advantage of volkswagen group ID. series products.
Intelligence has always been the short board of traditional joint venture car companies, but in the ID. series of products, this perception is being changed, and the key point of change lies in the E3 electronic and electrical architecture.
In 2018, Volkswagen officially proposed the E3 electronic and electrical architecture, which is a new, upgradeable, scalable, reusable, and portable intelligent vehicle electrical architecture that supports the comprehensive upgrade of the vehicle's automatic driving assistance capabilities, human-computer interaction capabilities, entertainment system functions and other fields.
Marketing, digital intelligence dual empowerment, electric future can be expected
From being not optimistic in 2020 to being widely praised in 2021, the reason why ID.series products have made such rapid progress is inseparable from their investment in the field of new energy. It should be known that once the traditional automobile manufacturers with a century-old history begin to exert their strength, with the support of a strong system, the effect they can achieve must be unattainable by ordinary enterprises.
For example, in terms of energy replenishment, in addition to conventional home charging, FAW-Volkswagen super APP and car machine terminal have integrated more than 220,000 mainstream public pile resources such as the State Grid, special call, and star charging, covering more than 300 cities across the country, basically achieving full coverage of charging resources in public places, and users can use them without downloading other APPS.
At the same time, FAW-Volkswagen is also building its own supercharging network - CAMS exclusive fast charging pile. At present, the coverage of 8 core cities such as Beijing, Shenzhen and Chengdu has been reached, and it is expected that by 2022, 4500 supercharged piles (1 pile with double guns) and 9000 parking spaces will be built, covering 30 cities and expanding to 16 cities.
In order to meet more extreme charging scenarios, users can also entrust third-party door-to-door charging or door-to-door car charging through the super APP, and achieve 24-hour ON CALL in 195 cities across the country.
But the bigger driver of transformation lies in marketing and digital intelligence reforms.
FAW-Volkswagen launched the agency system model last year, selecting excellent agents from dealers to authorize the operation of ID. series products to ensure the consistency of service quality and user experience.
During this period, FAW-Volkswagen also set up a dto digital transformation office to cooperate with Huawei, Alibaba and other technology companies, combined with advanced software models to improve business process efficiency, and create a more flexible, dynamic and responsive process that can automatically respond to changing situations, on the one hand, to respond more quickly to user demands, on the other hand, to shorten the delivery cycle.
In order to accelerate the electrification transformation, FAW-Volkswagen established the ID. Operation Center in February this year, which has three business units of content marketing, private domain operation and strategic support from the organizational structure, as well as two major business centers: product center and Martech.
At the same time, FAW-Volkswagen is also constantly improving its channel business strategy and building a new customer-centric marketing model through digital and intelligent transformation.
Under the dual empowerment of marketing and digital intelligence reform, and with the support of the powerful product strength of the Volkswagen ID.series, there are still many possibilities for volkswagen electrification in the future.
epilogue
It is no exaggeration to say that the development of the new energy automobile industry has only just entered the stage of rational competition until now. In the past few years, the new energy vehicle market has been affected by policies, and although there are many types of products, the mainstream consumer groups are not interested in pure electric models.
However, in 2022, at the dividing point of soaring oil prices and the imminent termination of new energy subsidies, mainstream consumers have accepted pure electric models from the initial resistance to the current active choice.
From this point of view, Volkswagen chose the best point in time for the electrification of ALL IN last year. After a year of market precipitation, ID.series products have accumulated good word of mouth and user feedback. With the more in-depth electrification transformation and more product preparation, with a strong technical background, channel system and user base, in the long-term rational market competition, the public has a lot of imagination in the field of electrification.
As Volkswagen Group CEO Diess plans, it is by no means impossible to surpass Tesla in 2025 and become the world's largest seller of electric vehicles. After all, once traditional manufacturers like Volkswagen really exert their strength, they will be larger than the new car-making forces, with clearer goals and more far-reaching influences.