After the high-quality completion of the 4.0 era, Geely continued to impact the new energy highland

Editor-in-Chief | Zhang Kehuan

Edit | Chen Shuhao

Author | Fu Yu

Reports from The GreatAuto

After shouting for several years, the independent car brand has finally seen the results in Geely in 2021. 2021 is the first year that Geely entered the "4.0 comprehensive architecture system car manufacturing era", in the past year, we can see Geely's frequent actions, and finally handed over a good answer sheet.

The annual financial performance was solid

Geely's high-end has achieved initial results

On the evening of March 23, Geely Automobile Holdings Co., Ltd. (hereinafter referred to as Geely Automobile) released its 2021 financial report, which showed that the company's annual revenue in 2021 was 101.6 billion yuan, an increase of 10.3% year-on-year; the profit attributable to shareholders after deducting share payments was 6.06 billion yuan, an increase of 9.4% year-on-year. It is worth mentioning that in 2021, geely automobile's total cash level reached 28 billion yuan, the highest level in history, and net cash reached 20.8 billion. Data is the best embodiment of the strength of the enterprise and the current situation of development, from the Geely Automobile 2021 financial report, last year's Geely Automobile financial performance as a whole was stable, from some indicators, even in the best state of history.

In the context of last year's chip crisis, continuous tension in the supply chain, and repeated epidemics, geely automobile's financial report is particularly precious. When we go deep into this financial report, we will find that in addition to the growth of data, what is more worthy of our attention is the growth behind Geely Automobile.

Geely Automobile achieved annual sales of 1.328 million units last year, winning the annual sales championship of Chinese brand passenger cars for five consecutive years, and in addition to maintaining a leading position in quantity, Geely also maintained a high degree of leadership in quality. In 2021, Geely Automobile's product structure has been continuously optimized, and high-end models have gradually occupied a more important proportion, which is also the key reason why the financial report data is more beautiful.

It is not difficult to study geely automobile's financial report in depth and find that Geely's high-end results in 2021 are very significant. Under the CMA framework, the "China Star" sequence composed of Xingrui, Xingyue L and Xingyue S continues to exert force, and with the product strength of the dimensionality reduction attack, it not only enters the price hinterland of the joint venture brand in terms of price, but also continues to reach a new high in sales. In the whole of last year, the cumulative sales of the "China Star" sequence exceeded 200,000 units, which greatly increased the price of Geely Automobile's bicycles.

In addition, the five-year-old Lynk & Co brand has also played a stable role, with cumulative sales exceeding 650,000 in 2021, and the brand tone of high-end positioning from the beginning has further helped Geely Automobile to stand firm in the bridgehead of the mid-to-high-end market. Listed in 2021, Lynk & Co 09 has played an unprecedented momentum of its own brand at a price, with a price of up to 400,000 yuan approaching the luxury brand market.

The continuous movement of the "China Star" sequence and the Lynk & Co brand is not only a further embodiment of the geely brand premium, but also the best model for the upward movement of its own brands mentioned many times in recent years, and also provides favorable support for Geely's stable financial performance in 2021. According to the financial report information, in 2021, Geely Automobile's bicycle revenue reached 87672 yuan, an increase of 9.2% year-on-year, and it was in a leading position in the camp of independent brands.

R&D investment continues to increase

Geely began to bloom in full bloom

In addition to the upward trend in the field of fuel vehicles, Geely still has good high-end results in the field of new energy. In April 2021, Geely officially launched the new energy high-end brand Extreme Krypton, which quickly became popular in the market. The brand's first model, the Extreme Kr 001, which began delivery in October 2021, has delivered 12,453 units in four full months. In the sales side of the excellent performance of the krypton brand, not relying on the low-price strategy, the average bicycle price of up to 335,000, and constantly penetrate into the hinterland of tesla, Weilai and other new forces of the brand, to achieve a benchmark for the transformation of traditional brands, but also the key to the profit improvement of Geely Automobile bicycles.

In fact, Geely New Energy, represented by the Extreme Krypton brand, will perform very well overall in 2021. According to the data, in 2021, the cumulative sales volume of Geely Automobile's new energy sector exceeded 100,000 units, an increase of about 47% year-on-year, and the products covered EV, PHEV, HEV and other types. Among them, the sales volume of geometric brands in 2021 reached 55,320 vehicles, an increase of 145.3% year-on-year, and the development potential should not be underestimated. In addition to the quantity, the quality of the new energy field of Geely Automobile in 2021 is also constantly improving, at the end of last year, Geely released the Thor Power System, which can not only cover the production of a variety of power models in the future, but also cover different types of products from A0 to C, with strong strength, which is also a major weapon for Geely to fight in the field of new energy in the future.

The optimization and upgrading of the product structure is the key to Geely Automobile's financial record high in 2021, and behind this is the result of Geely Automobile's continuous investment in research and development. In 2021, Geely Automobile's R&D investment reached 5.5 billion yuan, an increase of 16.1% year-on-year, and in the past five years, Geely's total R&D investment accumulated 25.6 billion yuan, which has always shown an upward trend. The long-term emphasis on research and development not only makes Geely Automobile's product strength further upgrade, accelerates the pace of its transformation to intelligence and electrification, but also finds more profit growth points for Geely.

According to the financial report, Geely Automobile's licensing revenue reached a new high in 2021, reaching 1.275 billion yuan, an increase of 125% year-on-year. The official also pointed out in the financial report that patent licensing has become a new profit growth point for the company, and technology output may also become the direction of Geely's sustainable development in the future. In 2022, Geely will continue to further increase R&D investment in the field of new energy, including the Internet of Vehicles, autonomous driving, in-vehicle chips and other businesses, to create a stronger automotive technology ecosystem.

Write at the end:

The slogan of independent car brands has been shouted for several years, and in 2021, the year when the development of the industry is seriously constrained by a variety of factors, Geely, as an "independent brother", finally came up with a good answer. Relying on the continuous high investment in research and development strength, the product structure of Geely Automobile has been fully optimized, and the "China Star" sequence, the Lynk & Co brand and the Extreme Kr brand have shown strong product strength in 2021, which has also helped Geely achieve a further increase in the price of bicycles and take the lead in completing an upward breakthrough in the autonomous camp.

Standing at the intersection of industry reform, Geely's pace is also keeping up with the context of the times, the speed of new energy development is accelerating, and mid-end and high-end products are covered. On the basis of achieving stable financial performance in 2021 and some data reaching new highs, Geely Automobile will have more confidence in facing the sales target of 1.65 million vehicles in 2022. After the continuous acceleration of intelligence and electrification, Geely Automobile's performance in new fields is more worthy of our expectations.

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