Author: Guan Hongye
Two sets of important data support the major changes in China's automobiles.
On the one hand, the influence of Chinese brands has been further enlarged, in the first two months of this year, the market share increased by 2.2 percentage points over the same period last year, accounting for 44.6%; on the other hand, the gold content has once again increased, and the average price of bicycles has climbed higher, taking Extreme Kr and Weilai as an example, the price of bicycles has not only exceeded the joint venture brand, but even stepped into the luxury brand array.
It is also on this basis that Chinese automobiles are expected to hit the iron while it is hot and build a system-wide capability to comprehensively compete with multinational car companies.
Among them, the new HI version of Alpha S, jointly created by Jihu and Huawei, will not only add another fire to Chinese brands, but also be expected to open up the application and imagination space of high-end intelligent travel.
The key moment
A few years ago, we were still discussing when our own brands would break through the price "ceiling" of 150,000 yuan. Just a few years later, the price tentacles of independent brands have reached the range of 400,000 yuan.
At the beginning of last year, the new HI version of the Polar Fox Alpha S equipped with Huawei's Hongmeng car machine OS and Huawei intelligent driving system debuted, with a pre-price of 388,900 yuan, and the pre-price of the high-end version model reached 429,900 yuan. In fact, not only Ji fox, after this, including the Great Wall, SAIC, etc., have released new brands, and the pre-price has broken through the threshold of 400,000 yuan.
Obviously, now is the best era for independent brands to break through upwards. During the Winter Olympics, the ice piers and snow melted into the top stream, and the Cultural Creation of the Forbidden City continued to become popular, reflecting the cultural self-confidence and national identity of a new generation of consumers. When independent car companies began to collectively exert high-end new energy market, when high-end new energy brands benchmarked competitors directly to BBA, a new era of independent high-end brands has begun.
Where does the high-end confidence come from? From the continuous enhancement of the technical strength of independent brands.
Even in the traditional automotive sector, Chinese brands have partially reached world-class levels. For example, the BAIC "Magic Core" engine unveiled at the Guangzhou Auto Show last year, the 1.5T engine, achieved a maximum power of 138kW and an ultra-high thermal efficiency of up to 39.2%, which is first-class at home and abroad.
Not to mention new energy vehicles. With the acceleration of a new round of scientific and technological revolution and industrial change, independent brand cars take "intelligence and electrification" as an opportunity, or launch high-end products, or create new brands, collectively "upward", becoming a new scenery of the automobile industry.
With the advent of the era of intelligent electric vehicles, users' preferences for high-end products are also being redefined. Computing power has replaced horsepower, and digitalization and intelligent driving are booming, and these are the areas of strength of Chinese brands.
The key is that Chinese brands understand Chinese consumers better and are more conducive to precise efforts. The demand side is strong, and the supply side is constantly innovating, which together creates a highlight moment for Chinese brands.
And this is also the key moment of the Extreme Fox Car.
Fore
On the eve of the 2021 Shanghai Auto Show, a video of the new HI version of the Polar Fox Alpha S driving on the open road blew up the Internet. In complex road conditions, the driver only needs to keep an eye on it, hold the steering wheel lightly with both hands, and do not need human intervention in non-emergency situations, and the whole process of "driving" is easy and comfortable. Many netizens left a message: This is the real intelligent driving, not assisted driving.
According to people familiar with the matter, the new HI version of Polar Fox Alpha S is close to listing. As the first high-end intelligent driving pure electric car with HUAWEI's first HI intelligent car solution, the new HI version of Alpha S carries three firsts: the world's first mass production car that supports high-end intelligent driving on urban roads, the first mass production car equipped with Huawei's HI intelligent car full-stack solution, and the first high-end pure power production car equipped with Huawei's smart cockpit - Hongmeng car machine OS.
The addition of a number of "first" labels has also allowed Jihu to undertake the historical mission of "forerunner" of future intelligent travel.
On the smart cockpit, the new HI version of Alpha S can handle the in-vehicle scene for "multi-device, multi-user, multi-interaction", and support custom editing windows, dragging windows according to user preferences. Hongmeng car and machine system also has a richer range of categories, more complete applications, and differentiated functional scenarios. Support multi-dimensional input such as voice interaction, support face-free payment in the cockpit, support seamless service flow, and high-definition video and high-definition voice calls with different Huawei devices.
Compared with the information revealed in last year's video, the new HI version of Alpha S has stronger intelligent driving capabilities. It has an ultra-high fusion perception system equipped with a total of 34 high-perception hardware, including 3-way lidar, maximum detection distance of 200m, horizontal FOV120°, vertical FOV25°, 6-way millimeter-wave radar, maximum detection distance of 250m, 12 ultrasonic sensors and 13-channel high-definition cameras.
In addition, thanks to the vehicle's 750V high-voltage platform and high-efficiency powertrain, the new HI version of The Jihu Alpha S has an acceleration capability comparable to that of a supercar, with an acceleration time of 0-100km/h less than 3.5s and a maximum speed of more than 200km/h; the power from 30% to 80% only takes 15 minutes, and the charging time is the fastest for mass production.
Of course, it has to be mentioned that the quality craftsmanship of the new HI version of the Polar Fox Alpha S.
When many new car-making forces talk about the future automobile market, the mother-in-law of the Extreme Fox, the High-end Intelligent Manufacturing Base of Beiqi Blue Valley Magna, presents the technical level of high-end manufacturing of "Oriental Graz" to the outside world.
For a long time, Magna, which is an expert in the manufacture of high-end cars such as Mercedes-Benz, BMW and Jaguar, has reproduced the top European manufacturing standards for a century on the Polar Fox. Through the standards set by Magna's MAFACT production and operation management system, coupled with The Excellence of Jihu Automobile in the whole process of material selection, manufacturing and testing, Jihu has a number of "ceiling-level" product performance.
In 2021, in the "China Test Drive Body Selection List" of the China Automotive Safety Conference and Body Conference, the Jihu Alpha S won more than 30 mainstream models and won the "China Top Ten Body" and "Best Material" awards in one fell swoop.
Not only has today's premier actual road intelligent driving ability, but also fundamentally realize the cross-terminal experience of human-machine interconnection and interconnection of all things, and maintain the "root" of quality craftsmanship, with a body craft that is not inferior to luxury cars, in my opinion, this is the new HI version of Jihu Alpha S can stand out, and it is also the core selling point that is difficult to copy.
Not content with mediocrity
Although the epidemic situation continued in various places last year, Jihu hardly held 57 offline activities throughout the year under the premise of ensuring safety, and trained an iron army that dared to fight. As Wang Qiufeng, vice president of Jihu Automobile, said: Since the first day of its birth, Jihu has been positioned as a user-driven brand. "We want to make friends with our users and listen to them."
Vice President of Jihu Automobile Wang Qiufeng
An investment, a harvest, in terms of user experience, Jihu has shown a completely different new atmosphere. It is understood that at present, the overall 5-star praise rate of users to the experience of all aspects of The Fox has reached 97%, and the average time from receiving to resolving a user's appeal is controlled within 3.6 days. The new goal is to further compress this time to 3 days.
It can be said that from the beginning to the present, Jihu has paid more efforts than competitors, and the harvest first starts from the user's reputation.
According to informed sources, from 2022, Beiqi Blue Valley will end its dormancy, fully "bright sword" into a state of attack, with a goal-oriented, full tilt, and the strength of the group to let the polar fox run. As Liu Yu, deputy general manager of BAIC Group and chairman of BAIC Blue Valley, said: "I once wore a crown and have not been willing to be mediocre ever since. His words spoke to the hearts of many.
Liu Yu, deputy general manager of BAIC Group and chairman of BAIC Blue Valley
As the new HI version of Alpha S approaches, Polar Fox is gathering strength and going all out for it. Its importance lies not only in a product, but also in the technical and system capabilities characterized behind it. From this point of view, the new HI version of Alpha S is likely to become a lever to leverage the polar fox bull market.
For the majority of users, a safe, intelligent, high-quality car can bring a better driving experience, in the face of the Huawei high-end intelligent driving system provided by Jihu and Hongmeng car machine OS such an epoch-making product configuration, we may wish to have more patience, so that the product test is more complete, the adjustment is more in place, but also let the products handed over to us more assured.
Good food is not afraid of late, Alpha S new HI version will eventually come.