New energy vehicles have set off a tide of price increases at the beginning of 2022.
When the tide rises, we suddenly find that not only is the speed too fast to cover our ears, but the momentum is "fierce" beyond expectations...
Whether it is the internal factors caused by the rise in raw material prices, subsidies and other reasons, or the external incentives promoted by the increase in oil prices, new energy vehicles have properly raised their value to a new level.
However, the gradual rise of the price system has not affected the popularity of new energy vehicles in the market.
Buying up or not buying down is not necessarily the truth, but in today's market, it has become an established fact.
The sound of "rising" is a pipe peeping tide
"Price increases" seem to be a common behavior for the new energy vehicle market in 2022. The rise in raw material prices caused by the severe international situation and the impact of subsidies have made the car companies with the names of the countables basically join the ranks of price increases.
People in the industry generally believe that it is precisely because of the sharp rise in raw material prices that the "conduction" of power battery manufacturers has spread to vehicle companies.
A single price increase does not seem to be enough to "meet" the actual needs of these head car companies, so the "secondary price increase" makes the rally more fierce.
Tesla's weekly rise, BYD's second price adjustment, and the action of the new energy head car company are undoubtedly the vane of the entire industry, which is enough for us to peek into the trend. In addition, Brands such as Euler, Geometry, Xiaopeng and Zero Run have also issued price increase notices.
Behind a piece of rising red arrows, there is too much helplessness and passivity.
Nevertheless, it has not stopped the enthusiasm for its release.
Looking around, the overall rise in oil prices has also ushered in a new opportunity for new energy vehicles.
According to the analysis of industry experts, the whole life cycle cost of the car from the purchase to the use of the car is calculated, and when the oil price rises to more than 9 yuan / liter, the cost of the new energy vehicle is lower than that of the fuel vehicle.
As the first "flat replacement" of fuel vehicles, new energy vehicles have become inevitable to be paid attention to and chosen by more people. According to the China Association of Automobile Manufacturers, from January to February this year, the production and sales of new energy vehicles were 820,000 units and 765,000 units, respectively, an increase of 1.6 times and 1.5 times year-on-year.
The data is telling us a fact that needs no debate.
New energy vehicles are conquering the market at their own pace.
The "buy" sound can be expected in the future
Although the "threshold" of new energy vehicles is also rising, in the face of high oil prices and weighing the prospects of new energy vehicles, many car owners express their attitudes with purchasing power.
New energy vehicles are also pushing the ecology of the entire industry to a more positive peak with endless new cars, new technologies and new services.
I have to say that since the beginning of 2022, some blockbuster new energy vehicles have come. Entering March, it is even more shoulder to shoulder. BYD Destroyer 05 with DM-i power breaking 7.3S, GAC Mitsubishi Atuka, a hardcore pure electric SUV, BYD Han DM-i with a low fuel consumption of 4.2L and a maximum comprehensive endurance of 1300km per 100 km, Changan UNI-K iDD, a new benchmark for hybrid SUV... A variety of models covering various market segments have been eagerly unveiled in front of us, each showing its ability and attracting attention.
More and more powerful quality, more and more good looks, more and more prominent value, naturally let the car owners who hold coins to buy can not stop.
In addition, unlike the cookie-cutter model of fuel vehicles, new energy vehicles give car owners more choices. Whether it is pure electric, plug-in mix, oil and electric mix, you can always find the one that suits you. In particular, the recent rise of plug-in hybrid models has allowed us to see that different new energy can give us changes in our lives.
In addition to BYD's always committed to the research and development of the plug-in hybrid field, Great Wall, Changan, Geely, Chery are also actively layout, from a single show to a hundred flowers, when the more choices, the natural benefit is consumers.
In the face of the endurance problem that has always plagued new energy vehicles, car companies have also given users full confidence through energy replenishment methods such as power exchange and fast charging.
At the same time, the good news at the national level is constant. Xiao Yaqing, minister of the Ministry of Industry and Information Technology, mentioned at the press conference of the State Council's new office that policies such as subsidies for the purchase of new energy vehicles, incentives for charging facilities, and preferential tax reductions and exemptions for vehicles and vessels will continue to be implemented. This move is crucial to boost the morale of new energy vehicles, especially the continuation of purchase subsidies, which will also bring more boosts to the sales of new energy vehicles.
Coupled with the concept of full electrification of car companies and the pace and stride length of implementing this concept, we also see what new energy vehicles can look forward to in the future.
【Che Weijun language】
The double carbon target and the green development strategy determine the important position of the new energy automobile industry.
Some car companies have been personally helping the whole industry to achieve leapfrog breakthroughs, and it is very close to the goal we want to achieve.
Only by adhering, persevering, forging ahead and moving forward can we grasp the future and achieve change.
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