The price of independent brand cars has always had an invisible ceiling, that is, models of more than 300,000 yuan are basically difficult to get market recognition, which also indirectly reflects that the people-friendly and cost-effective image of independent brands has been deeply rooted, and many consumers still maintain the prejudice that "domestic cars should be sold cheaply".
In this case, even BYD, which masters the core technology, is no exception. Just a few days ago, BYD was criticized by netizens for the pre-price of the latest model Han DM-p up to 322,800. Many people have felt that BYD also dares to sell to 300,000? Does it deserve it?
In fact, if you look at the price alone, Han DM-p as a series of MODELS OF BYD Han, is indeed more expensive, after all, the previous price range of Han DM is only 22.28-24.28 million yuan, so the new car is about 100,000 yuan more expensive this time, it is difficult not to let people complain about whether BYD is floating. But we have a saying, as far as the product power of Han DM-p is on the surface, it can spend 322,800 yuan to buy this car, and everyone will steal it.
First of all, in terms of endurance, the Han DM-p model uses a larger capacity blade battery pack, pure electric mileage reached 202km, compared to the current Han DM pure electric endurance (81km), it can be described as a qualitative leap, if there is a charging pile at home, the daily car can be used as a pure tram to drive, oil money can save a lot. In addition, Han DM-p also uses the latest BSG motor, which can bring lower fuel consumption, even if it is driven in the feed state, the comprehensive fuel consumption is only 5.2L/100km, which is a medium and large car.
Moreover, under such a high fuel economy, the performance of Han DM-p in terms of performance is also very amazing, using a 1.5T engine + front and rear dual motor layout, zero hundred acceleration reached a staggering 3.7 seconds.
In addition to the excellent performance in terms of power and endurance, Han DM-p is also very conscientious in other configurations, which we can learn by referring to the active and passive safety configuration and auxiliary driving function of the current Han EV, and at the same time, like a large number of leather materials in the cockpit, sports seats and 5G Danna intelligent music cockpit, etc., these are the real sincerity of the new car, and the quality-price ratio really has nothing to say.
If you still think that Han DM-p is expensive, then Xiaobian will give a more vivid example. The new generation of Mercedes-Benz AMG C63 adopts a 2.0T+ motor plug-in mixing system, with a 100-kilometer acceleration of 3.9 seconds, if only from the perspective of power performance, Han DM-p is ahead of it. But here is not to say that Han DM-p has surpassed the Mercedes-Benz C63 million-level performance car, but want to let everyone think in a different position, if Mercedes-Benz has BYD super hybrid technology, a pure electric endurance of more than 200km, 100 km acceleration only 3.7 seconds of medium and large coupe, the noble Mercedes-Benz will be priced how much? Therefore, the Han DM-p priced at 320,000 yuan has been insulted, in the final analysis, IT ISD's brand power is not good.
Although BYD has made great progress in quality control in recent years, DM-i super hybrid and blade batteries have also been recognized by the market and have quickly accumulated high-quality reputation. But in the early years, BYD relied on F3 to make a fortune, the impression of cheapness is too deep-rooted, as the saying goes, from good to good, from evil to collapse, therefore, BYD still has a long way to go in establishing the image of high-end brands.
But at the same time, I also hope that everyone should remain rational, after all, BYD's pricing strategy is also reasonable, a penny for a penny, but also to a certain extent to break through the brand ceiling, paving a solid foundation for the road ahead. The rise of domestic cars in recent years is indeed not easy, Xiaobian also hopes that the Chinese people can give more tolerance and support to independent brands with core technologies.