The Tank 300 Cyberpunk Edition is limited to 3,000 units and costs 308,000 units. I think this car has been broken by the user. It has also deviated from the original intention of the tank brand at that time.
Let's start with why manufacturers are introducing limited edition models? It boils down to three reasons.
First, limited models are often subject to the manufacturing process and the reason that individual raw materials cannot be supplied on a large scale, so they can only be mass-produced on a small scale, so manufacturers will launch limited edition models.
The second thing is rare and expensive, and automakers also want to increase the premium of the product with limited quantities, thereby enhancing the brand influence to a certain extent.
Third, in the past, when we mentioned limited editions, they were often luxury brands, but now many independent brands also like to launch limited edition models. From a corporate point of view, this is a good publicity.
So let's analyze it from the perspective of user psychology, why buy a limited number of cars?
First, since it is a limited edition model, it will certainly not have it in the future, then it will have the possibility of appreciation, so if you buy it and collect it, waiting for it to appreciate is also an investment.
The number of cars in the 2nd limited edition is relatively small, and the price is also more expensive than the regular version of the car. Buying a limited edition model also shows itself. Good economic strength.
The 3rd limited edition model is definitely very different from the original model in terms of design process and manufacturing process. Then after the user buys it, he can also highlight his unique taste through this model.
Why is the Tank 300 Cyberpunk Edition broken by users?
First, in the past, users have not been exposed to too many limited edition models of their own brands. I think that its production and manufacturing are no different from ordinary models, but in fact, it is more difficult to produce, so in the early stage of the product, many users paid a deposit, but did not receive the car. It also triggered the user's rights protection.
Second, because the limited edition is only 3,000 units, there was also a situation of scalper hype at one time. Second-hand e-commerce platforms on the price increase sales, plus thirty or fifty thousand yuan abound. In fact, this also violates the original intention of Great Wall Motors.
Third, as a limited edition car, it is actually a work of art that needs your careful care and treasure. But I see that most users buy it, directly take it as an ordinary tank 300 to go off-road. Then its off-road ability is definitely not as good as the ordinary version of the tank 300, because he has a lot of kits that are not suitable for off-roading.
Fourth, because many users drive the cyberpunk version to go off-road, which in turn leads to some scratches and malfunctions in the model. Since it is a limited edition model, there are even a lot of appearance kits, parts need to wait for a long time, maintenance is very troublesome. So I see that some car owners complain on the Internet, which in turn reduces the reputation of the brand.
So I think that although the Tank 500 has also been launched, I don't think the Tank 500 will launch a similar limited edition again, of course, I think Great Wall Motors will continue to cooperate with professional off-road brands to launch models with stronger off-road capabilities. And it is also a limited edition sale. However, those models are relatively strong due to their off-road capabilities, and after-sales service is also guaranteed after cooperating with third parties. But I think similar to the Tank 300 Cyberpunk Edition, which looks flashy, I don't think tanks will have anymore.