As a luxury brand leader, BBA's models are priced to a certain extent, and also represent the price "ceiling" in this segment. Taking the medium-sized SUV market as an example, the three layouts in the medium-sized SUV market BMW X3, Mercedes-Benz GLC, Audi Q5L, their starting price is close to 400,000 yuan, the top price is about 500,000 yuan, in contrast, the same backed by the luxury brand cadillac CT5, Lincoln Navigator, the two starting price is only about 300,000 yuan, of which, cadillac CT5 the top price is less than 400,000 yuan, as far as possible to open up the gap between itself and the BBA of the same level of models. However, there is another model in this market that does the opposite, which is Lexus NX, which is Lexus.
As we all know, Lexus is one of the few luxury brands that insist on taking the parallel import route, but most of its models still need to be increased at the end, which also makes it a second-tier luxury brand, and the bicycle transaction price will be higher than that of some first-line luxury brands. The current Lexus NX is a new car launched by Lexus in November last year, the car with a price of 318,880-54.888 million yuan into the market, of which the top price is not only much higher than other luxury mid-size SUVs, and its landing price is close to 600,000 yuan. And with a budget of 600,000 yuan, it is almost possible to get into Porsche's medium-sized SUV Porsche Macan, to know that the car is compared to the Lexus NX, but it is a genuine ultra-luxury model, so it seems that Lexus is treating itself as a Porsche?
To tell the truth, Lexus can achieve a high audience in China under the "blockade" of the BBA, and the excellent product strength of its models also plays a positive role. It can be seen that the new Lexus NX still provides gasoline version and hybrid version respectively, of which the gasoline version provides a 2.5L engine, matching the 8AT gearbox, bringing a maximum power of 205 horsepower, which is not a highlight compared to the luxury medium-sized SUV of the same level.
However, after all, the core feature of the car is still a hybrid version with a 2.5L engine as the core, the version of the model in the combination of engine, motor, brings the maximum power of 243 horsepower, the power is not weak, but the starting price of this set of power models is also more than 350,000, the price is still not low. And the Lexus NX, which is equipped with more than 500,000, is still the same power, and the maximum power is only 243 horsepower. Compared to the Porsche Macan, its entry-level model has more than 260 horsepower, which is much stronger than the performance of the Lexus NX.
In any case, Lexus NX's high-performance, low-fuel consumption hybrid version of the model is still well recognized in the market, which may be the key reason why NX dares to price high. In terms of appearance, the new Lexus NX front face equipped with a family-style spindle grille, as well as the standard slender style headlights, to a large extent improve the sharpness of the front face, the rear of the car is equipped with through tail lights, the black rear bumper bottom is also equipped with a diffuser, enhance the sense of fashion and also improve the sports atmosphere. However, the appearance of the interior of the car is very general, although the center console is wrapped in flannel, but the overall structure is quite simple, in addition to the large size of the central control screen, but also retains a lot of physical operation buttons, the sense of technology and luxury are not rich.
In addition to the highlights, the car also has shortcomings, such as size, space, as a medium-sized SUV it, the length of the car is less than 4 meters 7, the wheelbase is less than 2 meters 7, to know that bmw X3, Mercedes-Benz GRC, Audi Q5L are more than 4 meters 7, of which, Mercedes-Benz GLC and Audi Q5L wheelbase is also more than 2 meters 9, not only that, positioned as an ultra-luxury medium-sized SUV Porsche Macan, its length is also more than 4 meters 7, wheelbase more than 2 meters 8, through the comparison, It can be found that lexus NX not only loses slightly in appearance and aura, but also slightly loses in actual riding space.
In summary, the highlights of Lexus NX are very distinct, and the shortcomings are also prominent, and the advantages and disadvantages could have complemented each other, but under the price of the car, it is difficult to present a cost-effective performance. Although Lexus currently has a high reputation in the domestic market, but the new Lexus NX with such a high price, will anyone be willing to start? For example, the top model, the landing is close to 600,000, the power is not as good as the Porsche Macan, the size space is not as good as the Mercedes-Benz GLC this type of model, the key interior is not luxurious enough, so the Lexus NX sales are not high, in order to increase sales, Lexus NX First of all, do not think of yourself as a Porsche, reduce the price is the last word.