March, can be described as the most painful month for automobile consumers, accompanied by a continuous rise in oil prices, resulting in a soaring cost of cars, No. 95 oil prices have exceeded 9 pieces, really for the national movement to make a contribution, at first, oil prices continued to rise, resulting in a collective climax in the electric vehicle industry.
Even, Mr. Shen Hui, the founder of WM, also gave many netizens "accounting" on his social account, saying that if calculated according to the driving process of 5 years and 10 kilometers, electric vehicles can save more than 80,000 yuan in the cost of using the car, which is equal to 4 LV or Hermès entry-level bags, which can be described as playing a "good job", and also asked Mr. Shen Hui to first understand the demands of EX5 car owners.
The industry generally ushered in price increases
Not waiting for the new energy industry climax hot past, but the new energy industry also ushered in its own "helpless", stemming from international relations and new energy market supply and demand imbalance and other factors, new energy industry raw materials ushered in a huge increase, the author previously recorded in the article, ternary lithium battery cathode material nickel element, ushered in a huge rise, as well as lithium carbonate, etc. also ushered in a high, and even many elements showed a doubling trend.
On March 19, Mr. Li Xiang, the founder of Ideal Automobile, said on social accounts that at present, the new energy industry will usher in a general price increase, the price increase has not been negotiated for the time being, and the price increase will inevitably be made after negotiation, and claims that the increase in battery costs in the second quarter will be very outrageous; 4 days later, on March 23, the official account of Ideal Car officially adjusted the price, saying that since April 1, the ideal ONE price will be raised. From the previous 338,000 yuan to 349,800 yuan, the price increase is 11,800 yuan, effective from 00:00 on April 1, and users who previously paid a deposit were not affected by this price adjustment.
At present, according to the author's incomplete statistics, new energy brands and products have increased prices, and more than 20 companies have made adjustments to the price, even including the previous "in situ climax" of WM Motors, all because of the rise in raw materials to adjust the price, so that the author is very incomprehensible is that the ideal ONE as a range extender electric vehicle Why the price increase will be so large?
The ideal ONE internal battery capacity is 40.5kWh, compared to the mainstream flagship electric vehicle's 75-100kWh battery, accounting for a smaller proportion, but the price increase is the forefront of the new energy industry, directly approaching the Tesla brand, so that many netizens joked: Tesla price cut you do not fall, Tesla price increase you also followed the rise, play a hand "good operation".
From the current price increase, the ideal ONE is likely to be the original range extender electric vehicle as the dominant, and the number of batteries ordered by the manufacturer is also less than that of pure electric vehicles, and the smaller order volume will be higher than the pure electric vehicle company in the order price, so even if there is only a 40.5kWh battery, it is likely that the price increase of the manufacturer is close to the first-line pure electric vehicle brand, so the ideal ONE price increase is also a "helpless move".
Of course, another possibility is that the ideal car is currently in the first echelon of the new force, and it also needs financial support in more dimensions such as research and development and production, and the price of products is raised, and there are also people who want to increase the profit margin to continue to ensure the construction expenditure such as brand research and development and ecological coverage, so there will be such adjustments.
Write at the end
2022, although it is a year of many turbulence in the automotive industry, at this moment in the time node, consumers' desire to buy a car will certainly decrease, on the one hand, the price of oil has risen many times, so that users have fears about the cost of using the car, so they simply do a wait party, wait until they feel that the oil price is reasonable in the purchase of cars, after all, buying early and buying late will not have much impact on their lives.
And the new energy industry intended consumers, at this moment the degree of entanglement is higher, after all, the product price rise is particularly serious, especially the Tesla brand of the Model Y part of the model, only in a short period of March, the price increase has reached 30,000 yuan, so that many consumers directly call, the original 2022 to buy the most cost-effective financial products are actually Tesla, and the vast majority of brands have ushered in price increases, the purchase cost directly increased, buying a car more hesitant, the author advises consumers, or take the opportunity to sell, Or simply don't wait too soon, wait for a year or two years, and wait until the price correction is stable.