On March 23, Ideal Auto released a note on the social platform that from April 1, 2022, Ideal Auto will adjust the price of Ideal ONE, and the national unified retail price will be raised from 338,000 yuan to 349,800 yuan, mainly due to the continuous sharp rise in upstream raw materials. The price adjustment will take effect from 00:00 on April 1, and users who have already paid a deposit before are not affected by this price adjustment.
Ideal car this wave of instructions operation, let netizens complain about a piece, more netizens bluntly said: you this extended program, back a small battery also increased in price, really when the consumer is a leek, or do you mean to rise so much?
It turned out that due to the impact of the epidemic and other reasons, most of the new energy vehicle companies have increased the price of new cars some time ago, but most of them are pure electric new energy vehicles, as a range extender new energy vehicle, due to the small battery, and the range extender-based Lantu car, Xilis has not yet issued an announcement of price increase.
Lantu Automobile, as a new energy vehicle company with both pure electricity and range extender models, released a message on March 21: It has not yet increased in price and is in trouble. That is to say, Lantu Automobile can also insist on it, and the price increase does not increase depends entirely on the willingness of the car company.
At present, the new forces that have increased prices include Xiaopeng Automobile, Nezha Automobile, Zero-run Car, WM Automobile, Tesla, etc., but there are also those that have not increased their prices, such as Weilai Automobile. Different from the range extended range new energy vehicles, pure electric new energy vehicle battery capacity is relatively large, generally will be between 55-70 kWh, and the ideal ONE small battery is only 40.5 kWh, WLTP pure electric endurance is also 155 kilometers, we say that the ideal car is not a bit "take advantage of the fire" price increase?
Ideal Car also made further explanations for the price increase: Ideal Car emphasizes that the vehicle cost of Ideal ONE is relatively high among all new energy models, and the capacity of the battery pack is also the highest among plug-in hybrid models and extended range electric models, so we have made the minimum adjustment of this price adjustment.
Through the ideal car explanation, it can be seen that the ideal ONE before the cost performance is very good, perhaps this is also the main reason for the sales growth, although this ideal ONE has made the minimum adjustment, but after all, there is an increase of 11,800 yuan, after the price increase, the ideal ONE can still maintain sales growth?
Written in the end: In the hot sales of new energy vehicles today, the car company does not increase the price but has become the biggest highlight, after all, the car is used to drive, not to use for financial management, consumers are also accustomed to this consumption model, the price of the car company only sees the immediate benefits, and ignores the consumer's feelings, the immediate interests are preserved, and the bad reputation is left behind, it will not be worth the loss!