Introduction: Becoming the "preference" of MPV, the success of Odyssey, is obviously not accidental.
In recent years, with the upgrading of consumption and the gradual liberalization of fertility policies, more and more families have set their sights on MPVs. As one of the first high-end home MPV to enter the Chinese market, Honda Global Model Odyssey has always been deeply rooted in the field of household demand, and is known as the MPV brand that "understands Chinese home users best", and has long been the "preference" of high-end home users when considering MPV models.
In December 2021, the new Odyssey was equipped and listed, with a market guidance price of 235,800-328,800 yuan, with texture evolution, intelligent advancement, and comfortable advancement, bringing rich and high-end car value to family users who pursue texture life.
On the basis of the third-generation i-MMD hybrid system, the new Odyssey exterior interior design is more stylish and luxurious, and equipped with the latest Honda CONNECT 3.0 intelligent guidance interconnection system, adding a series of intelligent technology configurations such as SBW button electronic shifting, kicking electric tailgate, etc., all series of standard noise-canceling wheels and double-layer sound insulation glass in front and rear rows, and increasing the thickness of the tailgate glass, greatly improving tranquility.
The transformation of the new Odyssey has won an eager market response, with more than 10,000 orders in just over a month on the market, of which the medium and high-end versions account for more than 90%; on the eve of the Spring Festival, the terminal delivered more than 5,000 vehicles.
So, what "cheats" have been cultivated by Odyssey as an MPV "preference"?
MPV models have natural advantages in space, but due to model positioning, many users often have the concern that "driving and riding enjoyment cannot be both". The new Odyssey, which has a "natural home gene", is developed based on the needs of home users, taking into account driving and riding, and truly bringing high-end mobile travel enjoyment to every family member.
1) The value of the face can be beaten
At the first sight of the test drive, you can feel the high-end texture visual impact brought by the new Odyssey. Under the blessing of the new design concept of "STYLISH PREMIUM", the new Odyssey appearance is not only fashionable and luxurious, the atmosphere is eye-catching, but also more in line with the style and taste of the new middle-class family users.
Large polygonal forward grille, with a new design, thick and wide hood, adds visual tension and fashion to the new Odyssey; blade-sharp three-dimensional embossed double waistline, equipped with a new hybrid exclusive logo e: HEV, which integrates a sense of luxury and technology; new full LED headlights, with front and rear LED streamer turn lights, add a lot of agility to the whole car; the original 17-inch wheels have also been upgraded to 18-inch Seiko aluminum alloy wheels, and the aura is calm and condensed. The new greenland white, polar night quicksilver and streamer purple three new appearance colors are bold and gorgeous textures, making the new odyssey dazzling in the sun.
Inside the car, you can notice at a glance the new Odyssey's new brown interior, with exquisite details and soft and high-end texture, which enhances a lot of luxury. The new center console adopts SBW button electronic shifting, simple operation; the new car upgrades the 7-inch TFT LCD dashboard, equipped with a 10.1-inch LCD display screen, which can be switched through the steering wheel knob, and the steering wheel can be seen through the large screen without leaving the hand, reducing the driver's distraction and ensuring driving safety; at the same time, the car is equipped with wireless charging, and is equipped with multiple USB charging ports, both front and rear rows can easily charge the mobile phone at any time, which is more suitable for the family's car habits.
2) Driving control "ceiling"
Odyssey has been hailed as the "best MPV" for many years, and the new Odyssey continues this advantage without too many adjustments to power and chassis tuning, and the driving experience similar to that of a sedan is very relaxed and friendly for home users.
During the test drive, you can once again experience the profound power of Honda's chassis adjustment, with the new Odyssey just the right body size, the minimum turning radius of the same level of 5.4m, basically no traditional MPV brought by the "big car" stagnation, accustomed to driving cars people do not need additional adaptation to easily get started. At the same time, the body size of less than 5 meters is also convenient for finding parking spaces, avoiding the parking problems often faced by traditional MPV.
In terms of power, the new Odyssey uses Honda's third-generation i-MMD dual-motor hybrid system, which combines power acceleration performance with fuel economy. The maximum torque of the drive motor reaches 315N·m, coupled with the high torque characteristics of the motor, the acceleration of the initial stage is full of excitement, which is not available in most MPVs; with the 2.0L Atkinson cycle DOHC i-VTEC engine, the new on-board lithium-ion battery with high energy storage/output density, the power system has a comprehensive maximum output of 158kW, and it can be felt during the test drive that no matter what driving mode, the power output is smooth and strong.
According to the current road conditions and driving mode, the third-generation i-MMD system can intelligently switch the "EV driving mode", "hybrid driving mode" and "engine driving mode" three power modes, WLTC comprehensive working conditions fuel consumption as low as 5.88L/100km; in the actual test drive process, whether in high-speed and low-speed sections, the fuel consumption performance of the new odyssey is very good.
3) Comfort is upgraded again
For the passenger value value valued by home MPV users, the new Odyssey has also greatly improved driving comfort. Through the use of noise-cancelling wheels throughout the series, the addition of double-layer sound insulation glass in the rear row to increase the thickness of the tailgate glass, the new Odyssey further strengthens the sound insulation effect, and the quietness can be felt significantly during driving.
Thanks to Honda's unique MM space design concept, the new Odyssey adds rich storage space, the driver's seat has a new storage cup holder, the passenger seat has a large storage box, and the upgrade of details brings a better car experience; through the second row of double cross ultra-long guides, the seats can be moved in four directions, with the third row of magic seats, the space combination is more flexible, even if long-distance travel, luggage space can meet the needs.
The magic induction door, kick induction tailgate, plasma air purifier and other configurations make the car more convenient and comfortable and healthy. With the reservation lock function, the new Odyssey can be pre-locked from a distance, without waiting for the double-sided electric sliding door and electric tailgate to be completely closed, so you can rest assured at the touch of a button.
In addition, the launch of the welfare version shows the warm and caring side of the new Odyssey. Odyssey has always been committed to caring for every family member of the user, so it adopts the unique ultra-low platform design of the same level, so that the elderly and young children can easily get on and off the bus. The welfare version of the model also adjusts the right-hand fixed seats in the second row to movable lifting seats, further helping families with limited mobility, so that every family member can realize the dream of free movement.
4) Intelligent technology has evolved in an all-round way
With the popularity of mobile intelligent life, consumers' intelligent requirements for vehicles are also rising. The new Odyssey is equipped with honda CONNNECT 3.0 intelligent guidance interconnection system to meet the needs of users for smart cars. During the driving process, through the voice assistant, the Honda CONNNECT 3.0 intelligent guidance interconnection system can intelligently navigate the route to the destination, and the response speed and accuracy of the voice assistant are also surprising.
This system can also be paired with the Tmall Genie at home, and it is also convenient to remotely switch the smart home products in the home during the driving process, and even order takeaway or order milk tea in advance during the journey, making the journey more relaxed.
During the break, you can also connect to the "Guangqi Honda APP" to remotely confirm the condition of the car and truly feel the charm of science and technology shining into reality. Through the OTA online upgrade function, the voice assistant performance, map data and other functions of the Honda CONNNECT 3.0 intelligent guide interconnection system can continue to evolve, realizing "growthable" intelligent network technology and services.
The new Honda SENSING safety supersensitive system equipped with the new Odyssey is more functionally rich, and during the test drive, the LKAS lane keeping assist system, the LDW lane departure reminder system, the RDM lane offset suppression system and other functions escort all the way to make the journey safer and more secure. The new CTM (Cross Traffic Monitor) rearview dynamic reminder function can detect approaching vehicles or dynamic objects in the rear blind area through the detection radar, further facilitating operations such as reversing out of the warehouse.
5) "Race" with yourself and evolve
As one of the earliest high-end MPV models to enter China, Odyssey has always focused on the home market, and after 20 years and 5 generations of product evolution, it has won the support and trust of more than 650,000 elite families, and has always led the high-end home MPV market.
In 2019, the first domestic oil-electric hybrid MPV - Odyssey Rui Hybrid was born, opening up a new wave of domestic hybrid MPV with the new value combination of "i-MMD+MPV"; at present, the Odyssey brand has achieved 100% hybrid sales and entered a new height of "all-hybrid era". Not only that, the new Odyssey has once again refreshed the MPV market value benchmark with the all-round upgrade of style appearance, intelligent technology and comfort enjoyment.
The strong market share and retention rate of the whole year profoundly reflect the user's high trust and recognition of Odyssey. From 2019 to 2021, the Odyssey has been in the J.D. Power and 58 Automobile released the "Rosewood Award • China Automobile Retention Rate List" in the top three of the list, and the high quality has been widely recognized.
Constantly self-examination, with more accurate marketing methods to communicate home users, Odyssey will be high-end home MPV brand charm to more families in need.
From the "Hot Daddy Marketing" in 2017 to the "Spicy Fun Family Marketing" in 2018, Odyssey has a deep insight into the family life concept of the urban elite and comprehensively interprets the ideal quality of urban life.
Always accompanying users all the way up, the new Odyssey takes "loading all the flavors of life" as a new communication proposition, further opens up the barrier between mobile travel and urban life, outlines a mobile travel life full of style taste, scientific and technological fun, and driving spicy taste for users, accompanies them to enjoy a quiet and warm journey time, a warm moment accompanied by family, a safe and secure journey, and enjoys the full taste of life.
It is worth mentioning that as a model dedicated to providing users with more high-end travel enjoyment and higher value car life, the new Odyssey will continue to lead the high-end home MPV market trend with continuously advanced passenger value and practical value in the future, and bring more choices for high-end home users to accompany the user experience with higher quality advanced life enjoyment.