Since entering March, many "powerful" car companies have released the February list!
Judging from the sales data that has been released, because of the year-end car purchase, coupled with the Spring Festival stimulation, many brands have a very high degree of heat, in addition to the new car-making forces like "Wei Xiaoli", traditional brands similar to GAC Ayon have also fought a victorious battle. According to the data, GAC Aeon sold 8,526 new vehicles in February, an increase of 163% year-on-year. Although the sales are very good, in the view of "Car 314", there are still many hidden dangers buried behind the high heat.
A number of models to power, GAC Aeon sales soared 163% in February
How popular is a brand? Sales never lie. According to the data previously released by GAC Aean, from July last year to January this year, the brand has sold more than 10,000 yuan per month for seven consecutive months, and in January this year, GAC Aean hit a new monthly high of 16,031 vehicles. Although the hot sales in January were not continued in February, the monthly sales volume of 163% increase compared with the same period last year was still very gratifying.
From the sales list, the sharp rise of GAC Aean is directly related to the perfect layout of its models. At last year's Guangzhou Auto Show, GAC Aeon brought a brand new model, the AION LX PLUS. With the addition of sponge silicon anode chip batteries, the CLTC comprehensive working range of this car easily reached 1008km, which is really gratifying for some friends with endurance anxiety.
Of course, in addition to AION LX PLUS, the three models previously listed AION Y, AION S PLUS, and AION V PLUS also have a good heat. At present, GAC Aeon's product matrix has successfully covered a number of market segments such as small cars, compact cars, and medium-sized SUVs.
To show you a set of data, combined with the sales list released by GAC Group, in 2021, the cumulative annual terminal sales of GAC Ande Safety will reach 123,660 vehicles, but it should be noted that the annual production capacity of the Aeon plant was only 100,000 vehicles. In other words, compared with other brands, Aeon's capacity utilization rate peaked at one point over 160%, so earlier this year, GAC Aeon also announced the completion of the second phase of its smart ecological factory capacity expansion project. As a result, the brand's annual production capacity can be increased to 200,000 units.
Sales complaints ice and fire double day, Do not let Aean take the old road of BAIC
At the same time as the sales volume of GAC Ae'an is growing rapidly, the problems related to GAC E'an models have also been frequently exposed. Combined with the statistics before the vehicle quality network, system upgrade problems, power battery failures, charging failures, etc., are all popular problems for consumer complaints. For GAC Aean, whose sales are still in the climbing period, the blow caused by such a problem will be devastating.
To borrow the expression of the owner of the 2019 Charm Evo 630, "There are quality problems in the replaced battery, and the current during DC charging is always below 70A and about 40A, which is seriously inconsistent with the more than 100 ampere current called in the publicity, affecting the charging efficiency." At the same time, the owner also asked the brand to improve the charging efficiency of the vehicle. However, from the actual response, this complaint has not yet received a reply from the manufacturer.
To add here, because of the advantage of mileage, GAC Ean S was favored by B-end customers such as online ride-hailing cars, but from the perspective of C-end sales, there were not too many people who really started. The impact of this polarization on GAC Aean is very large, and the previous decline of BAIC BJEV is the best proof. At the same time, GAC Aean S was also complained by the owner of the problem of false mileage, from the feedback situation, the cruising range of 510km, in the end only about 400km performance, if encountered winter driving, its power loss speed will continue to extend.
Not only that, not long after gac aviation Aean Y was listed, it was also exposed that there was a problem of water leakage in the cabin. However, it should be noted that for this phenomenon, manufacturers do not think that it is a quality problem, and the brand also emphasizes that product technology has reached the national technical requirements. Although some dealers have replaced the windshield of the owners who encountered this problem, pasted 3M glue to beat the glass glue, etc., but from the feedback of the riders, the problem of water leakage has still not been effectively solved.
What is the truth about Gu Huinan, whose age is in doubt?
For the recent brilliant sales performance of GAC New Energy, many media in the automotive circle have attributed it to Gu Huinan and Xiao Yong, the "big mouth" who dares to say, but the financial media that pay attention to the development and growth of enterprises have a very different view of him.
According to public information, since 2013, Gu Huinan has been responsible for all production, manufacturing and quality control of GAC Trumpchi. During this period, Gu Huinan was "born" with GAC Trumpchi, and the GAC Trumpchi GS4 once sold 30,000 vehicles per month, second only to the Haval H6 in the SUV sales list.
From 2019 to 2021, GAC's sales reached 42,000, 60,000 and 120,200 units, respectively, entering the fast lane of development, with Sales of 8,526 units in February 2022, an increase of 163.2% year-on-year. At the end of 2020, Gu Huinan's title was also officially changed from general manager of GAC New Energy to general manager of GAC Aean.
The good news about GAC New Energy's mixed reform and IPO has also been coming recently, for example, on the evening of March 17, GAC Group (601238. SH, 02238.HK) issued an announcement that it deliberated and passed the "Proposal on the Implementation of Employee Equity Incentives and Related Matters by GAC Ae-An", and agreed that GAC Ae-An would adopt a non-public agreement to increase capital, implement the equity incentives for 679 employees and 115 scientific and technological personnel of the GAC Research Institute to hold the equity of GAC E-An from "up to below", and simultaneously introduce strategic investors such as Chengtong Group, Southern Net Kinetic Energy, and Guangzhou Ai'an.
On the one hand, the sales surge, on the other hand, the good things about the progress of mixed reform and IPO, the spring breeze of Aeon has recently exposed the voice of questioning the "real age" of the helmsman Gu Huinan.
According to an article on the Internet, Gu Huinan joined GAC in 1982, and has worked for 40 years so far, and has successively served in Guangzhou Peugeot, GAC Honda Engine Company, and GAC Toyota Engine Company. There is also an article that said, "After graduating from university at the age of 26, Gu Huinan devoted himself to the automotive industry and took root in the GAC Group." There was a 2019 article that said, "Gu Huinan has 33 years of experience in the automotive industry, worked in a joint venture company, and entered Guangzhou Peugeot after graduation", according to this article, he joined the work in 1986, not 1982, which is very tangled.
If Gu Huinan joined the work force in 1982 and graduated at the age of 26, he was born in 1956 and is 66 years old this year. And 65 years old has not yet retired, which seems incredible. Another situation is that if it is a fact that he joined the work in 1982, it is also a fact to work for 40 years, but not after graduating from college, but to get a "college diploma" after graduating from secondary school and joining the work, so this year is the threshold of 50 years old close to 60.
Maybe some people are confused, is there any problem with this how old is a few years younger? It is necessary to know that GAC E'an is still a national enterprise in the end, and the leaders of state-owned enterprises are appointed and dismissed by the organization department, and natural retirement must also uniformly implement the retirement age standards for leading cadres, that is, men over 60 years old and women over 55 years old, unless due to the needs of work transition, such as organizationally, the right person has not been selected to replace, and with the consent of the higher-level organization department and the party committee and government, it is allowed to be appropriately extended to retirement after the age of 60, but in principle, the extension time cannot exceed one year. Because of the leverage of this policy, the leaders of state-owned enterprises will basically go through retirement procedures on time and in accordance with regulations at the age of 60, and generally will not extend retirement.
For Aeon, who is in the golden ascendancy and may be in the critical period of "IPO", the change of leadership may be a signal of turning from prosperity to decline, after all, is it not a random monk who can read this sutra? Therefore, the few years that Gu Huinan can still work is really related to the prospects of Aean's future years!
We don't know the intention of the initiators of these questions about Gu Huinan's age, but you are really difficult to find any detailed information about his resume, but we still find a fact, Gu Huinan graduated from Guangdong Institute of Technology in 1987 majoring in mechanical manufacturing technology and equipment, which is the predecessor of the current 211 University "Guangdong University of Technology", to be precise, if there is no unexpected personnel change, Gu Huinan can also be busy for More than three years after the saddle for Aean, for the young Aenan, One more step up this time is enough!
Aeon has a long way to go to break the game, and BAIC BJEV has become a lesson for the past
In our view of "Car 314", unlike the "shop bully" of traditional car companies, new energy brands pay more attention to user service and experience!
Although the sales volume of GAC Aean has a growing trend, if the problems of the brand's models cannot be effectively solved, the final injury will inevitably be themselves, such as the aforementioned BAIC BJEV is a lesson from the past.
As a former brother in the sales of independent new energy vehicles, BAIC BJEV won the sales championship of China's new energy vehicles for seven consecutive years from 2013 to 2019. However, due to the market environment, BAIC BJEV's sales in 2020 have slipped by nearly 80%. While losing the championship throne, it also carried the title of "the worst car company in 2020".
For BAIC BJEV's Waterloo, it is not difficult to understand, at the sales level, this brand relies too much on B-end procurement, coupled with the increasingly severe trend of supervision of online ride-hailing operation vehicles, various factors have accumulated, BAIC BJEV has encountered quite difficult sales problems. The data shows that in 2019, BAIC BJEV relied on the B-end market to become popular, and its market share reached 13%. Today, this proportion of the data has fallen below 1%.
In other words, while sales continue to climb, if GAC Aean ignores the voice of users, it will inevitably be himself who will be hurt in the end. After all, at the product level, the current restrictions on the delivery of car companies, more or more products, such as Xiaopeng, Tesla and other brands have encountered delivery, chips and other problems. If these problems are solved one by one, there will be little time left for traditional new energy brands such as Aeon!
Conclusion:
Watching him rise to a tall building, watching him entertain guests, watching him collapse...
The car market is not easy, and it is good and cherished! Whether it is the former BAIC New Energy or today's GAC Aean, while sales are increasing, the problems of users also need to be solved urgently! If you can't make a good trade-off between user satisfaction and sales, you will eventually be hurt! For GAC Aean, the year-on-year increase of 163% is just the beginning, and now the sales volume continues to grow and the capacity utilization rate is improved, which is the new problem facing the group!
GAC Aeon's sales in February increased by 163% year-on-year, do you think it is strength, or luck? Everyone is welcome to leave a message in the comment area to discuss.