On March 19, the Dongfeng EX1 PRO was officially launched, with a total of 7 models launched, with a price range of 45,700 to 56,700 yuan. In 2022, the challenges faced by new energy vehicle companies are more severe, due to the soaring of upstream raw materials, many car companies have made secondary price increases and the price of EX1 PRO can be described as the conscience of the industry.
In terms of appearance, the Dongfeng EX1 PRO with black and red color is still very cool. The length, width and height of the car are 3732mm, 1579mm and 1515mm respectively, and the wheelbase is 2423mm. The front face adopts a closed grille design, the edge of the window, the wheel hub, the side skirt are all blackened design, plus the red square design, creating a two-color body, the visual feeling is good. In the rear part of the car, the tail lights are more rounded and more flexible, and the silver and red skid plates at the bumper are used for the hemming design, which can play a certain role in preventing scratching.
In terms of interior, the design is based on retro red and black, and red lines are also used near the door panels to modify it. With an 8-inch embedded central control screen, it is easy to operate and supports GPS navigation system, road information display, Internet of Vehicles, OTA upgrade, etc. The rear seats can be folded in one piece, spaced left and right, and filled with two adults, and do not feel crowded.
In terms of power, the permanent magnet synchronous motor equipped with Dongfeng EX1PRO has a maximum power of 33kW, a maximum torque of 125N·m, an acceleration time of 0-50km/h of 6 seconds, and a battery pack of 26.8kWh as standard in the series has a cruising range of 321 kilometers under CLTC conditions.
Dongfeng EX1PRO supports fast charge and slow charge, in which the fast charge mode, the power from 30%-80% only takes 30 minutes. In the AC slow charge mode, the power is 0%-80% ≤ and 4h is only about 4 hours. Equipped with ternary lithium battery pack with low temperature heating function, can adapt to the environmental problems of different regions of the car. According to the official introduction, the battery has the characteristics of high capacity, large energy density (151Wh/kg), high safety (4 layers and 10-fold battery safety protection design), long life (battery warranty of 8 years or 150,000 kilometers), excellent performance (-35 °C extremely cold rechargeable) and so on.
In terms of safety, the highest safety level standard of international ASIL-D and 980MPa nuclear submarine grade high-strength steel are adopted. Although the Dongfeng EX1 PRO is a low-cost model, the entire series is equipped with airbags, child seat fixtures, child door locks, ABS systems and EBD braking force distribution systems.
(Left is Chen Meng, General Manager of Dongfeng EV New Energy)
Dongfeng EX1 achieved good results last year, with domestic orders exceeding 20,000 units and overseas orders exceeding 40,000 units. Its brand proposition of "light and pure electricity, happy life" can be said to be the essential needs of many young consumers.
Dongfeng EV New Energy is a business unit of Dongfeng Group focusing on small pure electric vehicles, And Chen Meng, general manager of Dongfeng EV New Energy, said that Dongfeng EV New Energy is one of the important platforms for Dongfeng Group to promote the implementation of new energy vehicle strategy, and it is also an important carrier for expanding the global small pure electric vehicle market.
As soon as the Dongfeng EX1 PRO new energy vehicle was listed, it received widespread attention from consumers. Coupled with the rising price of crude oil, the continuous rise in oil prices has directly pushed up the daily commuting cost of fuel vehicles, and more and more young consumers have begun to choose new energy vehicles. First, to save fuel costs, and second, the follow-up maintenance costs are also relatively small. Dongfeng EX1PRO new energy full road conditions use scenarios and preferential prices, can be said to be a cost-effective national car.
It is understood that Dongfeng EX1 PRO opened pre-sale on March 8, and orders have exceeded 3,000 units since pre-sale. In the absence of large-scale publicity for ten days, this achievement has been very good. Dongfeng EX1 PRO is a bit similar to the second card slot of the mobile phone, the second car in the family, can meet a variety of travel scenarios, daily pick-up and drop-off of children, grocery shopping, work can be very competent, then how to perform after the listing, we wait and see.