The god-like Wuling MINI has finally met a terrible competitor.
As we all know, Wuling MINI won with a low-price strategy, which in turn caused a crazy inner volume in the electric mini car market, from Benben, QQ to many new car brands launched by the mini car, have joined this battle, for a time the electric micro car market has formed a surging tide of competition.
But it seems that no one can compete head-on with the Wuling MINI until the arrival of the Dongfeng EX1 PRO, such a state may change.
On March 19, Dongfeng EV New Energy officially released the Dongfeng EX1 PRO, and the price range of the new car is 49,700 to 56,700 yuan. At first glance, this price does not intersect with Wuling MINI, but it is obviously better than Wuling MINI in terms of space performance and related configuration, which can't help but let many potential customers of Wuling MINI have the idea of adding money to Dongfeng EX1 PRO.
Dongfeng EX1PRO's CLTC comprehensive working mileage reaches 321 kilometers, which can meet the needs of daily commuting, shopping, child transportation, and peripheral travel. The 26.8kWh battery pack with low temperature heating function can adapt to the environmental problems of different regions. Dongfeng EX1PRO is paired with a ternary lithium battery. The battery has the characteristics of high capacity, large energy density (151Wh/kg), high safety (4 layers and 10-fold battery safety protection design), long life (battery warranty of 8 years or 150,000 kilometers), excellent performance (-35 °C extreme cold rechargeable) and so on.
In terms of charging, the charging method of Dongfeng EX1PRO includes two kinds, supporting fast charging and slow charging. In the fast charge mode, it takes only 30 minutes for the power to change from 30%-80%. In terms of power, the Dongfeng EX1 PRO is equipped with a permanent magnet synchronous motor with a maximum power of 33kW and a maximum torque of 125N·m, which is enough as a light and pure electric scooter.
It is worth mentioning that Dongfeng EX1PRO not only adopts the highest international ASIL-D safety level standard, 980MPa high-strength steel, but also is equipped with airbags in all series, plus child seat fixtures, child door locks, ABS systems and EBD braking force distribution systems, which greatly improve the safety of vehicles.
In addition to the safety of the victory, in the space performance of Dongfeng EX1 PRO is also more practical than the Wuling MINI, the length, width and height of the car are 3732 * 1579 * 1515mm, wheelbase of 2423mm, coupled with the rear seat foldable and other practical features, whether it is a flat pace or suburban travel can meet the needs of consumers.
Such a highly competitive product, after the opening of pre-sale on March 8, it has achieved more than 3,000 orders, and last year, Dongfeng EX1 PRO has achieved domestic sales of 20,000 vehicles, export 40,000 excellent results, with the increase in production and popularity, Dongfeng EX1 PRO will form a head-on competitive trend with wuling MINI and many other mini cars, and successfully win a certain market share from their hands.
"Dongfeng EV New Energy is a business unit of Dongfeng Group focusing on small pure electric vehicles." Chen Meng, general manager of Dongfeng EV New Energy, said that Dongfeng EV New Energy is one of the important platforms for Dongfeng Group to promote the implementation of new energy vehicle strategy, and it is also an important carrier for expanding the global small pure electric vehicle market. With the implementation of a series of measures such as Dongfeng EV new energy upgrading and optimization, the pure electric small car market will surely develop in a more refined and practical direction, and gradually show a new look.