The price of the destroyer 05 is not expensive, AND DID not readjust the price in the case of huge pressure on the cost of batteries and chips, but put it in a position juxtaposed with Qin PLUS DM-i, expanding another user circle that Qin PLUS DM-i cannot please in design.
Although the technology is the same, the two models have taken two completely different routes because of the design, one is younger and the other is more practical.
Pricing analysis, the destroyer 05 is several thousand more expensive than the Qin PLUS, according to the version of the price gap will also have a certain difference, for example, are entry models, 119,800 destroyer 05 is 11.18 million Qin PLUS price is 8,000 yuan more expensive.
This 8,000 yuan gap in exchange for the tire pressure display, rear exhaust air outlet, battery heating and 12.8-inch built-in 5G network DiLink intelligent network system, the price is indeed more expensive for the destroyer 05, but the configuration is indeed more abundant, such as this intelligent car machine system with better gold content and experience, which can bring a lot of value to the destroyer 05.
In terms of the top model, the 155,800 destroyer 05 is 4,000 yuan more expensive than the 151,800 Qin PLUS.
At this time, the upgrade only has an 8.8-inch LCD dashboard, battery pre-heating and co-pilot power seat adjustment and a 15.8-inch central control screen.
From the technical level analysis of the two models, they are all new models of DM-i architecture, and there is no essential gap between body-in-white design, body structure safety, scientific and technological intelligent performance, space, driving experience and three-electric technology reserves.
Their biggest gap is the difference in design, it is clear that the earlier Appearance of Qin PLUS has a more moderate design concept, from the current user level analysis, Qin PLUS consumers pay more attention to the daily use of the experience and economic performance.
The new debut of the destroyer 05 is different, as a heavy model of the marine network, the destroyer 05 is facing a younger user group, the sense of movement, design, and technology is more sufficient, from the larger central control screen and the low configuration of the DiLink intelligent network system can be seen, the destroyer 05 is more trendy.
The two models are not in conflict, and the debut of the Destroyer 05 is to form a complementary product advantage with Qin PLUS and fully seize the 100,000-150,000 compact car market.
Qin PLUS and DM-i after the debut of the full snatching of foreign brands market share, Langyi, Corolla and other models sales are obviously chased by Qin PLUS, with the technical advantages of DM-i, low price, new energy number plate and good fuel economy performance.
The destroyer 05 is also a new technology, so after the appearance of the two models will inevitably form a wave of market counterattack against foreign brands, in the compact family car market within 150,000, not necessarily only Volkswagen, Toyota, Honda and other models to choose from, IND can perform better in the technical form can be snatched with the most mainstream consumer products at present.
Fundamentally, BYD wants to put more models in the mainstream market to form a product matrix and optimize different markets.
After all, the domestic 10-15 million market is very large, and different young circles have a lot of demand in this market, and for BYD, a Qin PLUS is absolutely not OK.
Some people say that BYD is punching the right hand with the left fist, and the destroyer 05 has clashed with Qin PLUS, but I don't think so.
For example, Volkswagen, 100,000-150,000 markets launched Sagittarius, Golf, Bora, Langyi and even Lingdu, these models did not form a direct predatory state, but promoted the Volkswagen Group's share of the Chinese market.
For BYD, which has just killed a wave, more powerful models are needed to promote sales, so the destroyer 05 and Qin PLUS are necessary to appear.