Recently, BYD has won large orders for pure electric commercial vehicles in many countries in Europe and the United States, marking that the reliability of BYD's new energy commercial vehicles has been recognized by more and more overseas customers, and at the same time setting a new industry model for the export of China's new energy commercial vehicles.
As a well-known leader in new energy commercial vehicles at home and abroad, BYD has delivered more than 85,000 pure electric commercial vehicles worldwide, with footprints covering six continents, more than 50 countries and regions, and more than 300 cities, becoming the first Chinese automobile brand to successfully enter Europe, the United States, Japan, South Korea and other developed auto regions, with strong technical strength and market experience in overseas markets repeatedly "breaking the ice", with "China's intelligent manufacturing" to lead the development and reform of global new energy commercial vehicles.
Overseas market share is rising rapidly, and BYD's commercial vehicle business is global
At the beginning of 2022, BYD commercial vehicles have frequently realized the delivery of pure electric products in many overseas countries, and in terms of buses, the first batch of 172 of the 1002 largest overseas pure electric bus orders were delivered to Bogota, the capital of Colombia; more than 130 pure electric buses were put into operation in Coventry; 30 K9 pure electric buses were delivered to Jakarta, the capital of Indonesia...
BYD pure electric bus in the UK
At the same time, in the field of pure electric trucks, BYD commercial vehicles have taken the lead in Europe and the United States. Among them, Swedish freight technology company Einride has purchased a total of 200 BYD heavy-duty pure electric tractors, which are scheduled to be delivered within one year and put into operation in the United States; 25 pure electric tractors 8TT are put into use in FOUR distribution centers of AB InBev in California; 20 21-ton pure electric heavy trucks for large local beer companies in Mexico for logistics distribution; and 10 7.5-ton pure electric trucks to TDS, a well-known Logistics Operator in the Netherlands, for zero-carbon distribution business...
Under the background of the international community's general efforts to achieve the "double carbon" goal, BYD commercial vehicles have seized opportunities with their unique advantages in the field of pure electric vehicles, frequently attracted attention in domestic and foreign markets, and achieved market share growth in many countries.
BYD's pure electric tractor 8TT was put into operation at AB InBev's distribution center in California
In Europe, BYD pure electric buses operate in more than 20 countries and more than 100 cities, with cumulative sales of more than 2,000 vehicles, accounting for 20% of the market share of the European market and ranking first in the sales volume of various brands.
In the Americas region, BYD has covered about 20 countries and has received more than 2,000 orders for pure electric buses. Among them, BYD has delivered 460 buses to Chile, accounting for about 56% of the local pure electric bus market share; in Colombia, it has successfully won more than 1550 pure electric bus orders, accounting for more than 96.5% of the local electric bus market share, of which the electric bus market share in the capital Bogotá is as high as 99%; in North America, BYD pure electric bus has delivered more than 60 customers, with a total cumulative order of about 1000 vehicles, occupying the dominant market share.
In the Asia-Pacific region, BYD has successfully entered developed countries such as Japan, South Korea and Australia. Among them, the market share of pure electric buses in Japan reached 70%, ranking first.
With the rapid growth of BYD's overseas market share of commercial vehicles, more and more foreign operators and logistics companies have begun to purchase BYD pure electric products in large quantities, and BYD's achievements in the field of commercial vehicle exports have been expanding.
Overseas market expansion is not an easy road, how does BYD do it?
Overseas strategy accurate layout of the global market
THE OVERSEAS LAYOUT AND ACHIEVEMENTS OF BYD COMMERCIAL VEHICLES ARE NOT ACHIEVED OVERNIGHT, BUT ARE THE RESULTS OF YEARS OF PROFOUND ACCUMULATION.
According to reports, the overseas strategic layout of BYD commercial vehicles began as early as the 1990s. In 1998, AFTER BYD Commercial Vehicles laid out its battery business in the European market, it established its European headquarters in the Netherlands. With the establishment of BYD's UK branch, it began to accelerate the pace and scope of development in the European and American markets, and gradually pushed the new energy bus and truck business overseas.
China's intelligent manufacturing has entered the global automobile industry power, and BYD's new energy buses have been delivered to Germany
In 2013, the 12-meter pure electric bus developed and manufactured by BYD Commercial Vehicles was unveiled in the Netherlands, since then, BYD pure electric products have officially "warmed up and fermented" overseas and opened the curtain, and since 2018, it has successfully opened the international markets in Europe, the United States, Japan, South Korea, etc., and its business territory has also expanded from the initial Europe to the Americas and the Asia-Pacific region.
With the further acceleration of the pace of global integration process, BYD Commercial Vehicles seeks more development opportunities and markets in foreign markets. With the establishment of pure electric factories in the United States, France and Brazil and the establishment of overseas R&D centers such as Rotterdam and Los Angeles, BYD's overseas market layout of commercial vehicles has become more and more mature, and "Made in China" and "Made in China" have gradually deepened overseas markets, and since then, China's new energy commercial vehicle brands have gained a firm foothold overseas.
BYD's 70,000th pure electric bus rolled off the production line
In the field of pure electric trucks, BYD has also set off a lot of waves in the international market with its own product positioning and layout. As we all know, foreign truck application scenarios are mainly based on logistics, road transportation and port terminal distribution, BYD pure electric truck for foreign operations to provide "end-to-end" logistics solutions, especially in Europe, Europe VI standards are extremely strict, and the recent global oil price trend towards high running, this series of factors have determined that BYD zero emission, environmental protection product solutions are more in line with the transportation needs and positioning of mainstream countries such as Europe and the United States.
Entering the overseas market is not an easy road, but BYD Commercial Vehicles has opened a new model of internationalization with accurate strategic positioning and product layout at home and abroad, and has become a new benchmark enterprise for China's new energy commercial vehicle exports while winning one big order after another.
Speaking by products, BYD pure electric buses/trucks are known all over the world
For a company to gain a competitive advantage in the market and gain the favor of users, positioning and layout are prerequisites, and whether the product itself is good or not is equally important.
In other words, the success of BYD's commercial vehicle overseas export market is not only due to its proper strategic layout, but also its products have catered to the mainstream trend of the current development of foreign markets, which is destined to have strong competitiveness and market in overseas markets.
BYD products have a technical advantage over competitors. BYD has independent research and development of batteries, motors, electronic control three core technologies and IGBT chip technology, its application of lithium iron phosphate battery not only reached IP69 protection level, and the mileage and performance greatly improved; its high-quality chassis and power system makes the vehicle more safe, durable and reliable; independent research and development of IGBT chip technology, not only broke the foreign technology monopoly, chip technology is constantly iterating, and now high-end chip products have caught up with the international leading level. At the same time, its intelligent and networked technology continuously improves the operational efficiency of vehicles and meets the needs of various application scenarios.
BYD "Patent Wall"
BYD products also have a full range of product pedigrees. From pure electric buses to pure electric trucks, each model has different market positioning and audience groups. In the field of pure electric buses, BYD products not only have the world's longest articulated bus K12A, which meets the high capacity demand of 27 meters, but also the medium capacity stand-alone bus represented by K9 and K8, and for cities with a small land area like Japan, BYD has specially developed small buses and community buses such as K6 and J6; for the United Kingdom, it has also developed ADL Enviro400EV double-decker buses to meet the needs of various regions, road conditions and usable scenarios. In the field of pure electric trucks, its 8TT, 8Y, 6F and other medium and heavy-duty trucks not only meet the conventional needs of distribution and logistics, but also the ideal needs of heavy-duty terminal operations and port transportation services; its 8R and 6R medium- and heavy-duty trucks also meet the multiple needs of urban garbage collection, transshipment and waste transportation operations.
THE BYD J6 pure electric bus in Japan
epilogue
Since the beginning of this year, in the face of global economic changes, BYD has still been favored by transportation companies around the world by virtue of its technical strength of commercial vehicle products and overseas market roots, creating enviable performance.
Riding the wind and waves will sometimes hang directly on the clouds and sails to the sea. BYD has broken a series of "impossible" in the field of commercial vehicles at home and abroad, making Chinese auto brands frequently stand at the highest point of overseas markets, allowing the world to witness the strength and leading ability of "China's intelligent manufacturing" again and again, and gradually rising to a new benchmark for China's new energy commercial vehicle export enterprises. All this depends on the unremitting efforts of BYD people again and again. Next, it is believed that BYD Commercial Vehicles will use more and more superior products to contribute to China's strength for global low-carbon development.