Recently, some media have once again paid attention to the mileage of new energy vehicles. Media surveys have found that many new energy vehicle manufacturers have played "ultra-long endurance" advertisements, but consumers find that the mileage will often shrink after purchasing a car, and some are only half of the nominal mileage, and complaints about the discount of the mileage of pure electric new energy vehicles have long been common.
New energy vehicles are mainly pure electric products, and since the listing of such new energy vehicles, the problem of mileage has not been solved. Subject to technical factors, the nominal mileage of the power battery will be affected by various factors such as temperature and service life. In the 2021 data released by the State Administration for Market Regulation, 3033 cases of defect clues of new energy vehicles were reported, reflecting that power batteries, motors, and electronic control system problems accounted for 52.5% of the defect clues of new energy vehicles. For some time, power batteries with long ranges and are not susceptible to environmental factors will be difficult to mass-produce commercially. This will mean that consumers of new energy vehicles will still be plagued by mileage.
At present, pure electric new energy vehicles are the trend of the development of automobile industries in various countries in the world. According to data from the Ministry of Public Security, by the end of 2021, the number of new energy vehicles in the country will reach 7.84 million. The number of new energy vehicles is so large, and the technical problems of the mileage are unresolved, and in order to protect the rights and interests of consumers in a short period of time, we must start from the standardization of pure electric new energy vehicle advertising.
Ad data metrics are usually labeled in small print, and the data is the result of testing in a specific environment and meets the relevant standards. Such data is experimentally obtained under ideal conditions, and obviously cannot match the various use scenarios of consumers. For the vast majority of consumers, the official data of the new energy vehicle brand is the main basis for judging whether to buy or not, the experimental data in the ideal state is inconsistent with the actual situation, and there is a huge gap in the consumer experience, resulting in consumer complaints.
As a large-scale commodity, new energy vehicles are essentially different from ordinary commodities, that is, even if consumers are not satisfied, they cannot replace or discard them at will. This means that consumers who buy unsatisfactory new energy vehicles can often only suffer losses. From this point of view, new energy vehicle companies are required to do a good job of the obligation to inform consumers, such a strong constraint can weaken the information barriers set up by the seller's market, so that the transaction between buyers and sellers presents the most basic principle of equality and fairness in the market economy. Allowing consumers to close their eyes and buy satisfactory goods is a scenario that a normal market trading environment should be. After all, consumers can't be required to know all the knowledge of the goods they're buying before they make a purchase.
It is not enough to make the data of new energy vehicles transparent and the transaction fair. The technical problems of the shrinking mileage of new energy vehicles cannot be solved in a short time, and the construction of public infrastructure to ensure the normal travel of new energy vehicles such as improving charging piles should be strengthened. The reason why traditional cars are not complained about by consumers is because gas stations are widely distributed and consumers can refuel conveniently. In the same way, increasing the construction of public charging piles to make new energy vehicles convenient and efficient charging can also alleviate people's mileage anxiety to a certain extent. The promotion of new energy vehicles is to green energy conservation and emission reduction, improve the construction of charging piles, solve the current problem of the mileage of new energy vehicles, and promote consumer recognition of new energy vehicle products.
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Source: Bright Times Review
Editor-in-charge: Zhang Yongqun
Editor: Sun Dai, Zhang Xueyu, Wang Yuanfang