As we all know, the compact SUV market has always been a must for car companies, and it is also a category in which market users can choose the most models. So how to stand out from the fierce market competition and firmly grasp the psychological needs of consumers has become the only way for every car company. In May last year, Besturn announced a new brand strategy and a new brand LOGO, and the subsequent Guangzhou Auto Show Besturn Automobile held a new car styling salon tasting meeting, the protagonist of which was its new car - Pentium B70S.
How to create a different product and seize the product highlights that can impress consumers, Besturn Automobile has given the answer. Pentium B70S, friends who do not understand may mistakenly think that it is the sporty version of Besturn's own B70 sedan, but it is actually a brand new coupe SUV model, officially positioned as "new national tide coupe".
And just tonight, we also ushered in the official listing of the Besturn B70S, the official guidance price: 109,900 yuan - 142,900 yuan, a total of 7 model configurations, and a series of FAW Besturn Super "7" re-purchase benefits. From design, to configuration, to performance, the Pentium B70S competes for the user's heart is full of sincerity. Without hesitation, the Pentium B70S in this price range is a more cost-effective choice.
FAW Besturn's 15th anniversary ingenuity leads the new style of "National Tide Coupe SUV"
As the first coupe SUV of China FAW and the first product released by the 15th anniversary brand, the Besturn B70S gives users more quality performance than expected. Besturn has 60 years of FAW Group's car manufacturing heritage, and the latest FMA architecture has better improved the driving experience of new products. Since the official positioning of the Pentium B70S as a "new national tide coupe", it can be seen that its significance is significant. Let's take a closer look at what are the highlights of the B70S? Does it meet the criteria of the "dream car" in our minds?
Of course, although the Pentium B70 and the Pentium B70S are only one word apart, the design concept of "the sexy curved surface of the philosophy of light and shadow" is more youthful and fashionable in the Pentium B70S, and there is no lack of trendy atmosphere compared to the calmness of the Pentium B70, which is worthy of leading the "national tide coupe SUV" new style. The upper and lower layered forward grilles, with the family-style "Battle Go" headlights on both sides, are very sharp, and now this has become one of the iconic features of the Pentium brand.
The Pentium B70S is 4555mm, 1850mm and 1515mm in length, width and height, with a wheelbase of 2750mm, and the body side uses the current very popular slipback style. At the same time, the 19-inch five-star battle wheels, red front and rear brake calipers, rear double spoiler high tail fins, integrated through-the Great Wall Arrow Stack rear tail lights, etc., have added more young sports atmosphere to the body, which is also catering to the aesthetics of the current mainstream young consumers. For the pursuit of personalized, sporty competitors of the same level, there is no doubt that these features and highlights have become the "standard" of the sporty atmosphere of the Pentium B70S, which also eliminates the cost of modification of the vehicle by the owner and user in the later stage.
FAW Besturn's "Infinite Equation FMA Architecture" gives users an experience that exceeds expectations
Thanks to the FAW Besturn Infinite Equation FMA architecture, in addition to the continuation of the unique fashion concept in the appearance design, the interior atmosphere and technology configuration of the Pentium B70S will also focus on the user, bringing technology and convenience to the daily life of every car owner. It is precisely under the impetus of the dual driving force of design and technology that Pentium has the ability to meet the vital needs of users and continue to innovate to create more surprises.
The 7-inch full LCD instrument cluster and the hardware configuration of the dual 12.3-inch screen provide users with a comfortable cockpit that integrates technology and convenience. The interior atmosphere still inherits the design style with a strong family atmosphere, and the overall sense is very strong. The center console, which is unfolded in a T-shape, is more simple and atmospheric than the traditional button layout, and integrates more adjustment methods into the central control screen integrated with the LCD instrument.
Since it comes to intelligent networking, it is necessary to mention the D-Life5.2 AI intelligent ecosystem configured by the Pentium B70S, which has 28 types of intelligent functions, and can have corresponding navigation, entertainment, food, and intelligent furniture for different use scenarios. The car machine system can also respond quickly to commands through more accurate recognition through our words, making it efficient and intelligent. Users can customize the corresponding response commands of voice settings to meet the needs of users for personalized use and generate user-specific command tones.
In terms of comfort configuration, the Pentium B70S is equipped with a main driver's seat with a welcome function, which easily realizes seat memory, heating, automatic back-sliding on the car and 6-speed electric adjustment, which greatly improves the convenience of use of different drivers. In terms of details, the interior has a star-lit instrument atmosphere lamp, laser laser engraving process, and a number of LED structure surround constellation atmosphere lights, full of scientific and technological sense at the same time, relaxed atmosphere and luxury feeling.
At the same time, following the changes of the times, the Pentium B70S is also equipped with a wealth of scientific and technological configurations. It has L2 level autonomous driving and 14 ADAS intelligent auxiliary safety active systems. Equipped with more than ten active safety equipment, including front car collision warning, intelligent speed limit reminder, automatic emergency braking and other configurations to ensure the safety of car owners and pedestrians, the automatic parking system (APA) easily realizes one-button parking to achieve safer travel protection for users.
On the power side, Besturn has 60 years of FAW Group's car manufacturing heritage, and the FMA architecture has better improved the driving experience. The third generation of Zhiqing power - the combination of China FAW 4GC series high-performance engine and Aisin 6AT transmission, the maximum power of 165kW, the peak torque of 340N·m, from the power data alone, the performance in the face of daily use is more than enough.
While gaining more powerful power, the Pentium B70S also takes into account excellent mechanical qualities. The reliability of the 2.0T engine equipped with the Pentium B70S has been tested in the market on other Pentium models, and the performance is particularly prominent in the face of daily actual driving power. The durability life has reached a quality guarantee of 200,000 kilometers, reaching a higher level of quality in the same class of models, and also allowing consumers to save the worries of car maintenance.
National public opinion: The Pentium B70S is helping the brand embark on the road of counterattack
From the perspective of brand history, FAW Besturn has undergone tremendous changes in the domestic automobile market in the past fifteen years, from brand renewal to sharpening quality, steady and steady, step by step. In the fifteen years of the development history of the Pentium brand, we have continuously pursued innovation and breakthroughs to meet the needs and expectations of more users for travel.
The new product Pentium B70S is in this context of the new work has the endorsement of the powerful Pentium B70S, the purchase does not hesitate, this is the affirmation of the Pentium B70S, but also the recognition of brand innovation. We also look forward to the emergence of the Pentium B70S, which can become the first choice for more consumers who buy coupe SUVs.