Titanium Tuwen No. 40
Planning | Titanium Media Content Center
Make | Titanium Media Vision Center
Global car companies have entered the new energy vehicle market, and domestic independent brands will lead the way in 2021.
In 2020, affected by the accelerated layout of veteran car companies to seize the new energy market, the market share of China's own brand car companies (traditional independent and new car-making enterprises) has dropped from 96% to 73%, and the proportion of new energy vehicle sales in the world has declined for three consecutive years, from nearly 60% to less than half, a drop of 26%.
With the introduction of the "Notice on Financial Subsidy Policies for the Promotion and Application of New Energy Vehicles", in 2022, the subsidy standard for new energy vehicles will be reduced by 30% on the basis of 2021, and the subsidies for new energy vehicles will be completely withdrawn at the end of this year. This notice has caused many car manufacturers and car dealers to worry: will it trigger a decline in sales, and whether the domestic "independent brands" can still lead the way?
In fact, in 2021, China's independent brands will perform well in terms of the penetration rate of new energy vehicles, and the market share data will also rise to a higher level. In 2020, the market share of independent brand passenger cars was 38.4%, and in 2021, the market share of independent brand passenger cars has exceeded 44%, jumping and turning the plate in one fell swoop, hitting a new high in the past decade.
Industry experts expect that consumers are becoming more and more receptive to new energy vehicles, and the new energy vehicle market has shifted from policy-driven to market-driven.
China's auto market ended its "three consecutive declines", and the production and sales of new energy vehicles reached a new high
Repeatedly affected by the epidemic and the continuous fermentation of the chip shortage, the global automotive industry has struggled to develop in adversity. Even so, In 2021, China's auto industry still ended with annual sales of 26.275 million units, an increase of 3.8% year-on-year, ending a three-year downward trend in the automotive market.
Among them, the boosting effect of new energy vehicles on the market can not be underestimated, it can be said that the rise of the new energy vehicle market is the main reason for the end of the 3-year downward trend of China's automobile industry. In 2021, the production and sales of new energy vehicles reached 3.545 million units and 3.521 million units, respectively, an increase of 1.6 times year-on-year, and the market share reached 13.4%, 8 percentage points higher than that of the previous year. The growth rate of the new energy vehicle market in 2021 is the highest since 2016.
According to this, the China Automobile Association expects that with the shortage of supply-side chips and the high level of raw material prices, the automotive market will continue to show a stable and good development trend in the new year, and the annual production and sales performance is expected to be better than in 2021.
Headwinds have turned upside down, and China's independent car companies are ushering in a highlight moment
China's new energy vehicle production and sales have ranked first in the world for consecutive years, but from 2018 to 2020, China's new energy vehicle sales accounted for three consecutive years in the world, from nearly 60% to less than half, a drop of 26%.
Compared with the global sales network of overseas new energy vehicle companies, Chinese new energy vehicle companies are more dependent on the domestic market. In recent years, the old car companies have accelerated their layout to seize the new energy market, and although the domestic independent brand car companies (traditional independent and new car-making enterprises) have been in a dominant position, the market share has dropped from 96% to 73%, a five-year decline of about 24%. In addition, from 2015 to 2020, China's new energy vehicle production and sales volume were basically flat in the past six years.
Many people in the industry are worried that in the context of global car companies rushing to new energy vehicles, can "independent brands" still lead the way?
All concerns have dissipated with the release of the 2021 data, and in 2021, China's independent brands will not only perform well in terms of the penetration rate of new energy vehicles, but also the market share data will rise to a higher level. In 2020, the market share of independent brand passenger cars was 38.4%, the lowest value in nearly 15 years, while in 2021, the market share of independent brand passenger cars has exceeded 44%, jumping and turning the market in one fell swoop, setting a new high in the past decade.
Behind this, the sales of changan, great wall, BYD and other head independent car companies have increased significantly, in addition, the new car manufacturers represented by Xiaopeng, Weilai, ideal, etc. have continued to deliver higher last year, as well as the soaring volume of overseas exports, which has also provided an important boost for the steady growth of the market share of independent passenger cars.
In contrast, joint venture brands show a diametrically opposed development trend. Affected by chip shortages, rising raw material prices and repeated factors of the epidemic, the sales of mainstream joint venture car companies have declined by different margins in 2021. In January 2022, the market share of Japanese and Ashkenazi was 19.3% and 23.6%, respectively, a decrease of 4.8 and 2.2 percentage points compared with 2020, respectively, and the overall decline was obvious.
Not only that, the domestic main car companies in order to make reserves for future competition, Great Wall Motors said that in the next 5 years will invest more than 100 billion yuan in research and development, Geely said that in 5 years research and development will invest 150 billion yuan. In terms of new energy, various enterprises have also begun to accelerate their layout, among which the Audi FAW new energy vehicle project was launched, Dongfeng Honda signed an investment agreement with wuhan economic development zone for the new electric vehicle plant project, and Great Wall Motors proposed that 80% of its sales by 2025 are new energy products...
It can be seen that with the gradual alleviation of external factors such as chip shortage and the new crown epidemic, the future of further increasing the market share of independent brands is worth looking forward to.
Data source: Titanium Media Branch Stock Treasure, China Association of Automobile Manufacturers, EV Sales, Ride Association, Gaz Automobile