Text | Hula circle
150,000 to 200,000 SUVs have always been the most competitive, anxious, and cruel market segments - almost no need to add "one".
About a month ago, on February 14, Jiangling Ford Technology's blockbuster new car in this market, Jiangling Ford Lingrui, began pre-sale and accepted large orders, and on March 14, Jiangling Ford Lingrui added a fine collar type, further reducing the entry threshold for consumers to own a new car.
Ford's layout in such a red sea is fully prepared and saved up. Previously, Ford mainly competed here by Changan Ford's models, but today, with the addition of new models including Lingrui, Jiangling Ford Technology has become a new force in Ford's product strategy in China.
Prior to this, Jiangling Ford Technology already had a larger, slightly higher-priced three-row medium and large SUV Lingyu. The newly launched Jiangling Ford Lingrui is a five-seat SUV that is closer to the needs of most families for their own use. Combined with the compact SUV Frontier S that was introduced to the market earlier, Jiangling Ford Technology has formed a complete SUV product layout.
As a new pole of Ford's joint venture brand in China, Jiangling Ford Technology has gradually gained wings and gradually formed a complete closed-loop product layout array. For Ford China, it means that the eggs are completely divided into multiple baskets, forming a "dual factory" layout similar to that of North and South Volkswagen, FAW Toyota and GAC Toyota. This is both a guarantee of rapid expansion of the sales base and a consolidation of the ability to resist unknown risks and suppress it.
Leading the same level of high quality and high matching
There are seven big brothers on the top, and there are compact little brother collar S that we are familiar with, and Jiangling Ford Technology has become familiar with how to accurately grasp the market demand for SUVs. The positioning of Lingrui in the finale is exactly between the first two, and it focuses on the most popular five-seat SUV market, which naturally becomes the culmination of the Jiangling Ford Technology SUV series.
The combination of Collar S, Ling Rui and Ling Yu is supporting the "second day" of Ford's SUV lineup.
Shouldering such an important task, under the tilt of Ford's elite R & D and technical resources, the new Lingrui has the strength of a one-step model of the same level, and a series of powerful hard-core configurations are listed as the standard of the whole series, so that the whole series of models have a competitive advantage over the opponent at the beginning.
In terms of space performance that the Chinese people care about the most, Lingrui has the widest 1935mm body size in the same class, which exceeds the width of many medium and large SUVs, bringing a spacious and open horizontal space scale. Just as the biggest distinction between civil aviation passenger aircraft is "narrow body" and "wide body", although the horizontal space is usually not concerned by consumers, it really affects the space in the car, so that the ride feels a grade.
In terms of vertical orientation, With the help of its many years of research experience in space magic, Ford repeatedly adjusted and optimized the position and seat arrangement of the H-spot of the seats, and finally brought 117mm of the optimal detail space of the same level and 295mm of the optimal aisle space of the same level, so that the five passengers in the car can enjoy the generous driving space.
Although many models today are constrained by reality and have to use small displacement and low power engines, Jiangling Ford Technology still equipped Lingrui with Ford's excellent EcoBoost170 1.5T inline four-cylinder engine, as well as a 7-speed wet dual-clutch transmission from Magna, the same model as bmw X1 and Mercedes-Benz GLA.
As the latest model in Ford's famous EcoBoost series, this 1.5T turbocharged engine can produce a maximum horsepower of 170 hp and the highest peak torque of 260 N·m in its class. The Honeywell small inertia high-speed supercharger used by Lingrui is more easily pushed by exhaust gases, allowing the engine to have a torque output of more than 250N·m in the wide speed range of 1200-3800rpm, achieving a light and rapid power response.
What's more, Lingrui has made this EcoBoost170 1.5T engine standard across the series, and even entry-level configurations can have a consistently excellent power experience.
No matter how convincing the inner core advantages are, they also need to use their appearance to attract passers-by. Lingrui is the latest member of the Ford family, and naturally uses Ford's new generation of "potential energy aesthetics" design language. The large-size grille resembles the armor of dragon scales, and the "Lombok" split design LED headlights, with the sculptural waist line and the family-type three-poster LED taillights, are in line with family members such as Ford EVOS.
The core of technology and intelligence is first reflected in the eye-catching double 12.3-inch floating integrated intelligent connection screen in the car, with Tencent's latest TAI 4.0 intelligent car machine system, supporting full-time online AR real-world navigation; through the deep customization integration with Tencent's ecology, it can realize a one-click launch WeChat, bringing a convenient and safe on-board communication experience.
In terms of subsequent expansion, Lingrui supports OTA remote upgrades, covering entertainment systems, intelligent driving, body electronics and powertrains. The TAI 4.0 car machine system supports Tencent's small scenes, and now has more than 100 small scenes specially created for smart cockpits, covering many needs of users, which can be called the black technology in the current smart cockpit.
In terms of intelligent driving, the Ford Co-Pilot360 Intelligent Driving Assistance System equipped with Lingrui provides L2-level intelligent driving assistance capabilities in full speed domain, all-round and all-scenario.
Boost the intelligent turnaround of the industry
For new cars on the market in 2022, intelligent driving is naturally indispensable. Lingrui's Co-Pilot360 Intelligent Driving Assistance System provides the fifth generation of ACC full speed domain intelligent adaptive cruise control with automatic follow-up/start-up, AEB automatic emergency braking, LKA lane keeping, etc., including the latest, most complete and most comprehensive L2-level driver assistance functions on the market. In addition, Lingrui also has DCLC intelligent lane change assist capabilities, that is, Tesla's famous "automatic lane changing with lights" stunt, and BMW's same 50-meter track reversing LRAS technology.
In terms of hardware, Lingrui has up to 21 sensors, including 3 millimeter wave radar, using radar + vision fusion stereoscopic perception scheme, with THE EYEQ4 vision processing chip from Mobileye, and the Infiniton AURIX TriCore radar processing chip, making it have comprehensive perception capabilities and strong computing power support.
Ford Co-Pilot360 Intelligent Driving Assistance System, Tencent TAI 4.0 Intelligent Vehicle System, Dual 12.3-inch Floating Integrated Intelligent Connected Screen... More lethal than these pioneering technical terms, Jiangling Ford Technology integrates all this into a high-quality SUV with a pre-price of 148,880 to 188,800 yuan, realizing the entry that is highly equipped, and the whole series is intelligent.
In the same level, Lingrui took the lead in realizing the comprehensive and inclusive nature of intelligent technology. In the past, technology and intelligence were often used as props for car companies to make excess profits, and mostly appeared in high-end models and high-end car series with louder than sales. Jiangling Ford Technology takes the lead in taking intelligence as the "basic skill" of Lingrui, precisely so that the majority of Ford owners can enjoy the convenience and safety brought by intelligent travel.
The birth of Lingrui means that the product line of Jiangling Ford Technology is closed-loop and reloaded. Lingrui has been built into a sincere work of national intelligence, and has taken the lead in fully applying various pioneer technology configurations in the same level, representing Ford's determination and confidence in the strategic transformation of the brand.
In Ford's view, intelligence is not only high-end and not only pure electricity, but also includes the deep participation of the entire product line. Such a transformation is not only to meet the intelligent transformation of automobiles, in order to reshape the future of the Ford brand, but also the responsibility and contribution of Ford to the entire industry as a century-old car company and as a witness to the history of human automobiles.
Therefore, we say that Lingrui is a weapon for Ford to fight the most fierce market segments with high-quality products at the same level; Lingrui is a generous gift brought by Ford to consumers, giving back to users with a value-added configuration; Lingrui reflects Ford's strategic vision of the tide of intelligence, and is also the responsibility of this century-old veteran to lead the change.