On March 16, luxury car brand Bentley announced that it will launch an electric car every year from 2025.
Reuters reported that Bentley's annual profit in 2021 was 389 million euros, compared with bentley's profit in 2020 of just 20 million euros. Bentley has previously launched a hybrid model, which has been well received by the market, and Bentley's car sales in 2021 have soared by 31% to 14,659 units.
As a high-end brand of the Volkswagen Group, Bentley can easily use the hybrid, pure electric technology of the Volkswagen Group. Volkswagen CEO is more aggressive on the road to electrification, which also promotes Volkswagen's continuous transformation to electrification. In addition, the European Union has introduced various stringent vehicle emission policies to promote domestic auto companies to accelerate the process of electrification. Even high-end car companies such as Bentley must continue to transform to electrification in order to avoid relevant fines.
As a high-end car company, Bentley has been known for its W12 6.0L large-displacement engine, V8 4.0L engine, etc., which cause a lot of greenhouse gas emissions. Every time Bentley builds such a large-displacement car, the new energy credit will drop a little. At present, new energy points are crucial, and every car company will pay attention to controlling its own points.
As a high-end brand that has been in the market for many years, bentley's most critical assets are its own brand. New car companies can quickly occupy the mass market, but it is difficult to establish a high-end luxury brand. The focus of high-end luxury cars is automobile design, and established companies have accumulated a large number of relevant design talents, which is relatively lacking in new power brands.
Assisted driving is the key to future automotive competition, but the industry is still far from L5-level autonomous driving. People who can afford bentley generally have drivers, and the impact of assisted driving on this luxury car is relatively small, and Bentley will have a firm foothold in the market for a long time.
Electric vehicles are less roaring than the engine, driving more quietly, and users who buy Bentley will enjoy a quiet and comfortable environment, which also makes the sales of Bentley's electric models continue to increase. In addition, there will be some users who like the sound of Bentley's large-displacement engine, and Bentley should also do a good job of sound simulation system to meet the needs of various consumers.