Electric upstart or traditional luxury, this is a choice question in the new era

From "oil" to "electricity" is not only the internal combustion engine to turn the motor, the automotive power system has entered a new world, on the basis of the change of driving mode, the blessing of high-end automatic driving, intelligence and other concepts, embodied in the driving, cockpit and other fields so that it has unlimited expansion and richness, the car itself is ushered in a new chapter of great changes, then in the new era of electric power, what is a new luxury flagship? And how to choose?

Traditional giants such as BMW took out the BMW iX, and the new electric force that can be at the same level as the wrist wrench is the high-he-he-HiPhi X, but the two touch who is the stronger king? This is an interesting question...

HiPhi X vs BMW iX, a car-making imagination duel

BMW iX is BMW's new flagship electric SUV, which is the ultimate electric driving machine for BMW, a traditional luxury brand, a performance breakthrough, while on the other side, Gaohe HiPhi X, is a representative of China's high-end intelligent luxury electric vehicles, and also a subversive attempt to the logic of traditional car manufacturing in the past hundred years.

Therefore, based on the difference in the underlying car-making thinking behind it, we will look at these two products and find that the understanding of electric luxury between The two cars of Gaohe HiPhi X and BMW iX is too different.

Although the iX has applied the latest BMW electrification design language, including the appearance and the overall style of the interior highlight the futuristic minimalism, it is undeniable that the iX is still full of BMW family heritage, BMW's iconic double kidney grille, a traditional BMW four-door five-seat medium and large SUV posture.

But the style of Gaohe HiPhi X is completely different, temporarily ignoring some design details, only from the overall styling posture, Gaohe HiPhi X is the large size of the SUV's square body and the supercar's arch style into one, and finally with a new car design philosophy to give birth to The product of Gaohe HiPhi X.

It should be said that in the domestic electric market so far, the styling design of Gaohe HiPhi X is the only one, and there is no other branch.

Based on this new car design philosophy, the design of Gaohe HiPhi X also comes with a unique folio door + spread door, two flare doors and two doors together with six doors with door motors, in addition to 12 radar sensors, a rain sensor, and a body control calculation platform to form a complete set of vehicle intelligent entry and exit system.

This unique design is not a publicity gimmick at all, which is considered to create a "never look down" luxury experience on a smart luxury electric car.

Because standing outside the Gaohe HiPhi X car you will find an interesting fact, in addition to having a full touch-free access method, the vertically opened wing doors and counter-opening doors with a large unfolding angle and opening height, will give the owner a right to enter the interior space in the most elegant and decent way, which is also an experience that has never been given in traditional luxury cars in the past.

In essence, this small wing-spreading door system is actually a manifestation of the "scene definition design" of Gaohe HiPhi X's three major concepts of "scene definition design, software-defined car, and co-creation definition value", which is also a car-making method that is very different from the traditional car-making logic in the past.

For example, on the subject of "software-defined cars", BMW iX is equipped with BMW's latest iDrive 8.0 system, which is also BMW's most powerful and digital operating system to date, including the first application of 5G interconnection technology, new voice interaction, and stronger real-time data processing capabilities.

In terms of daily functions, the iDrive8.0 system also integrates a lot of third-party applications, such as WeChat car version, Tencent small scenes, etc., wireless Apple CarPlay has not fallen, all through a 12.3-inch full LCD dashboard and a 14.9-inch floating central control screen.

But on Gaohe HiPhi X, the so-called "software-defined car" is more deeply understood and interpreted, which is not just a set of intelligent car engine system, Gaohe HiPhi X has an H-SOA super-body electronic and electrical architecture equivalent to the vehicle's neural network system.

It is connected through the "super brain" architecture of 6 computing platforms in the whole vehicle, connected via 1Gbps high-speed Ethernet, and superimposed on the cloud computing power based on the 5G communication module, not only for the function and entertainment sector of several displays in the car, the H-SOA super body electrical and electronic architecture is able to communicate a large amount of hardware of the whole vehicle, including iterative support for software.

Relying on the H-SOA superbody electrical and electronic architecture, the on-board hardware such as DMS camera and ultrasonic radar can be called on the HiPhi X, but also the adjustment of air suspension, BMS and even zero hundred acceleration time can be changed at a deeper level.

On the vehicle hardware, the Gaohe HiPhi X vehicle has 562 sensors and 307 electric execution units, after all, there is not enough hardware support, and software empowerment is also marginal. But in Gaohe HiPhi X, a large number of but buried hardware is equivalent to the separation of software and hardware for the underlying electrical and electronic architecture of smart luxury electric vehicles, laying a fairly solid foundation.

In the future, with the iteration of software, a large number of deployable hardware exists, which provides a very rich possibility for the realization of multiple scenarios, just like the "ace agent" security mode on HiPhi X, by calling back seats, steering wheels, in-car cameras and other hardware from the software level, you can be a scenario-based function, in addition, this function is still open and customizable, quite geeky temperament, which is also the embodiment of the real "software-defined car".

In addition, Gaohe HiPhi X also has L4-level AVP capabilities based on vehicle-road collaboration in specific scenarios, as well as the world's first 5G+V2X, which is also a product planned by a system considering the vehicle-road city collaboration capabilities.

It should be said that Gaohe HiPhi X VS BMW iX, on the surface, is a difference in understanding of electric luxury to create different products, in fact, behind it is a showdown of car-making imagination, BMW iX essence is still an ultimate electric driving machine built in the car-making mode of following the rules and following the past.

But Gaohe HiPhi X, from the winggate system to the H-SOA super-body electronic and electrical architecture, is a bold innovation on the surface, but behind it is the embodiment of a completely different car-making thinking. In essence, Gaohe HiPhi X is not a model created in accordance with the traditional car companies in accordance with the idea of defining a certain level of models, but all the products that are oriented to meet the needs of users as much as possible and are born under the concept of extreme development, and it is also a bold imagination that breaks new ground in the process of car building.

More imagination, higher value

However, what is even more valuable is that Gaohe HiPhi X VS BMW iX is not only a breakthrough in the logic of previous car manufacturing, but also in its own product value, product service, as a High-end luxury electric brand in China, Gaohe HiPhi X seems to be able to give more.

For example, first of all, in terms of cost performance, it seems a bit contrary to the cost performance on high-end luxury electric models, but we still have a brief chat.

The BMW iX has three models, all four-wheel drive, the entry-level xDrive40 with a price of 746,900, the xDrive50 with a price of 846,900, and the iX M60 version with a price of 996,900, with a maximum range of 630km for the WLTP. In terms of size, the iX M60 has a length, width× height of 4955×1967×1698mm, and a wheelbase of 3000mm.

Gaohe HiPhi X has two-wheel drive, four-wheel drive, four-seater, six-seat multiple versions to choose from, the entry-level version is priced at 570,000, the top 4-seat version is priced at 800,000, and the CLTC has a battery life of 650KM (long-endurance version).

The advantage of Gaohe HiPhi X is that it provides long battery life options in the entry version, the 2022 Zhiyuan Edition 6-seat long battery life version priced at 570,000 yuan has a 650kmCLTC endurance, in addition, in terms of functional configuration, due to the reduction of the price of a motor, it has not changed, so Gaohe is very conscientious to add a lot of configurations to the Zhiyuan version of the 6-seat long endurance version, such as British treasure audio, 128 color atmosphere lights, co-pilot 19.9-inch entertainment screen and so on.

Compared with the same entry-level version of the BMW xDrive40, which costs 746,900, the entry-level version of The HiPhi X is almost a complete victory in terms of product features, leaving aside the six-seat layout and larger body size of the High-endurance X itself, the long-endurance version is also fully dominant in endurance and functional configuration.

In addition, the same price of 570,000 high-he-he-hi-Phi X performance version 6-seater compared to BMW xDrive40 in terms of product strength is also dominant, stronger performance and more configuration, high-he-he-hi-hi-X performance version 6-seat zero-hundred acceleration of only 3.9 seconds, BMW xDrive40 to reach 6.1 seconds, while high-tech HiPhi X performance version 6-seat compared to BMW xDrive40 also has more air suspension, electric suction door and other high-end configurations.

Finally, as a brand with local advantages, Gaohe HiPhi X is also more comfortable than BMW iX in terms of user services, and at present, Gaohe HiPhi X has 10 HiPhi Hubs in first-tier cities such as North, Shanghai and Guangzhou.

Gaohe Center HiPhi Hub is not only an important link between Gaohe brand display and direct access to users, but also a co-creation space for Gaohe to collide with users' ideas and inspire, for car owners, the experience obtained in the brand store experience center is obviously more appropriate than the experience in a luxury brand dealership.

So electric upstart or traditional luxury, who is the answer to the new era of electric power? The answer is clearly out of the blue.

As a high-end luxury pure electric product based on the three innovative concepts of "scene definition design, software-defined car, and co-creation and definition value", Gaohe HiPhi X comprehensively breaks through the logic of past car manufacturing and subverts the imagination, which is not only more worthy of choice, but also more in line with our positioning and expectations for an electric flagship model in the new era, which is also the answer to the new era of automobiles.