There are still a few hours to usher in the 315 party, as an annual public welfare party to safeguard consumer rights and interests, every mentioned enterprise will definitely suffer a serious credibility crisis. In particular, the theme of this year's 315 evening party is "fair and correct, safe consumption", in other words, this year will emphasize the fair relationship between consumers and enterprises.
This is even more crucial at the level of the automotive market. Every car company does not want to be pushed to the cusp of the storm, but as an expensive commodity, every quality problem of the car will be further magnified. And to say that the car companies that are on the cusp of the storm in recent times, or public opinion, Extreme Krypton Automobile, is definitely one that must be mentioned.
Not long ago, there was a lot of noise because of the apology of the endurance test of "Old Nonsense Car", and a few days ago, Extreme Krypton Automobile also responded again at the official blog. Of course, today's theme is not the endurance test, but - compared with the positive response of Extreme Kr to "Old Nonsense Car", Extreme Krypton Automobile has a completely different attitude towards the owners who continue to jointly name "false propaganda".
Therefore, today when the 315 party is coming, we may wish to review the "false propaganda" of extreme krypton cars that have been criticized by many car owners.
1. Configure "Mismatched"
Consumers choose the configuration and give the corresponding price, which should be a very normal behavior in car purchase. However, just two months after the listing of The Krypton 001, a large number of car owners have reflected the false propaganda of the Krypton configuration in various forums. You know, as a brand new brand, a brand new model, consumers often give more trust to buy, but in just two months, Extreme Kr "extinguished" the trust of these car owners.
The three configurations with the highest voice are the rear privacy glass, the EC sky curtain and the 800V high-voltage fast charge. First of all, after seeing the post privacy glass, on the ZEEKER 001 forum, a Shanghai car owner opened a post about the castration of the weE version of the privacy glass, according to the owner, it did not show the difference between you and the WE version of the glass on the official configuration list, so it was thought that there was no difference. In addition, under the comment area, many car owners said that there were some when they saw the exhibition car, but they did not get the real car.
Then there is the EC canopy, and this configuration adjustment allows multiple car owners to jointly declare. According to this owner's rights protection statement, the actual effect of the EC sky curtain is very different from the official map, the former is only blue at the deepest, and the latter is publicized to become dark gray, which also leads to a great reduction in the actual shading and other effects. But you know, this is the EC light perception canopy that is to be selected for real money and silver, if it cannot reach the effect of the official map, why let the owner take out the wallet?
How does Krypton respond? From the feedback of car owners, Extreme Kr only pushes the responsibility to the technical level, not the publicity level.
Then there is the 800V high-voltage charging hyped by Extreme Krypton, according to the complaint case, the owner of the car is actually only 400V, which is a 50% discount.
"The visible places are beginning to be stricter, and the invisible places don't know how much to castrate." This sentence is the original words posted by the Shanghai car owner. How could such an operation of Extreme Kr be depleting the trust of the owner?
2. Replace the motor
The "de-allocation" of individual comfort configurations can also be found through post-adjustment and OTA. But if the motor is not right, it basically declares that the "heart" of a car is inappropriate. The motor is the core component of an electric vehicle and the safety guarantee of the owner of the electric vehicle. But at present, Extreme Krypton still has not given a satisfactory answer.
It is understood that before the delivery of the extreme Kr many vehicles appeared to change the motor incident. The motor supplier changed from Nidec to Nidec and Vieri Motors, and more importantly, the data for vehicle parameters also dropped from 384 Nm and 768 Nm to 343 Nm and 686 Nm. In response, the official also gave a response, saying that acceleration, safety and longevity have not changed.
But even if there is any change in the replacement opportunity, is it really fair for the owner to "steal" the motor without asking?
3. "Facilitate" orders
Extreme Kr 001 was released in April, it has to be said that the extreme heat coupled with the surprising product force, Extreme Kr 001 quickly attracted a lot of orders. However, this did not bring a good start to Extreme Krypton.
It turned out that in early 2022, many car owners who had already made a reservation complained, saying that the "false publicity" of the extreme Kr staff prompted consumers to place orders, and even 143 car owners had a joint statement. According to the owner's statement, that is, when the booking is made in 2021, the staff says that the preferential slope is declining, etc., inducing the next booking. But after coming to 2022, car owners found that the price reflected it was cheaper. The amplitude reached about 4,000 yuan. In other words, the owner of the order early needs to spend more money unjustly, because of the misguided guidance of the kryptonian staff.
Every few months, it drops a few thousand, how does this operation gain the confidence of old car owners?
summary:
In fact, when I continued to look up the cases of Krypton on major complaint websites, I found that none of the above was actually an isolated case. Even in the list of electric vehicle complaints in January and February of the car quality network, Extreme Kr ranked third. But this is not a proud achievement, on the contrary, it is a message that makes the majority of car owners feel cold.
Will Krypton be on tonight's 315 gala? Of course, it is unknown now, but the accumulation or collapse of user reputation is definitely not a night of 315 evenings. If Krypton continues to maintain such an attitude and quality control, then I believe that this emerging brand will not be able to continue to survive.