Fruit fans know that from the iPhone 12 series model, Apple will no longer give away charging heads and wired headphones to consumers, and new users need to buy them separately. This decision has caused a lot of controversy, and people don't understand why a company as big as Apple would cling to the small profit of mobile phone accessories? Does it want to make money and want to go crazy?
According to Apple, its CEO Cook has repeatedly said publicly that the reason why the new iPhone machine no longer comes with a charging head and wired headphones is to reduce the loss of packaging materials and contribute to the environmental protection of the earth. In other words, Apple will not send accessories this behavior, put on the moral high ground, with the concept of environmental protection to perfunctory fruit powder.
So for now, what results has Apple's environmental protection cause achieved? Did it make a profit from it?
Apple has saved at least $6.5 billion in the name of "environmental protection."
According to the Daily Mail, experts have analyzed that Apple's removal of headphones and charging heads from the iPhone box has saved at least $6.5 billion in total. That is to say, in the name of "environmental protection", Apple has saved at least $6.5 billion in the past two years, which is undoubtedly a big expense, and Apple has made a lot of money.
It is understood that Apple has said that removing the charging head and wired headphones in the box of the iPhone means that less packaging material can be used, reducing carbon emissions by about 2 million tons per year, equivalent to the emissions of 500,000 cars. From this point of view, Apple does not send charging heads and wired headphones, which is indeed conducive to the cause of environmental protection, but the final result is that consumers pay.
If it is an old user of iPhone phones, Apple's behavior will not have much impact, because they originally have headphones and charging heads, as long as they are not broken, they can continue to use. However, new users are different, Apple no longer gives charging heads and headphones, which means that they must spend money to buy, invisibly adding an additional income to Apple.
Moreover, Apple's official charging head and wired headphones are not cheap, more than 100 yuan, which is not friendly to new users. Therefore, Apple's environmental protection cause, the ultimate bearer is not itself, but the majority of consumers who buy new iPhone machines.
Admittedly, Apple's reduction in the packaging materials of iPhones is indeed partly due to environmental protection, but more is definitely to reap higher profits. Fruit fans are also aware of this, but Apple has always adhered to its own approach, and their favor for iPhones has completed Apple's environmental protection cause and contributed a considerable amount of income to Apple.
Cook did have a hand
Because of this, it is said that Cook really has a hand, as the CEO of Apple, Cook has been sitting in this position for ten years, and he only thinks about how to lead Apple to new heights, and does not care much about the opinions of fruit fans. And now it seems that Apple under the leadership of Cook, revenue, profit and market value, have achieved terrible growth, that is, the reputation has become worse and worse.
It is undeniable that Apple's new iPhone machine every year is indeed the most popular product in the entire industry, and sales have always been very high. But some of Apple's strategies, there is still a lot of controversy, its "environmental protection" concept, more of an excuse, used to promote the sales of accessories such as charging heads and headphones, and then obtain higher profits, but the majority of fruit powder.
Write at the end
All in all, Apple has saved at least $6.5 billion in the name of "environmental protection", which can only be said that Cook really has a hand, the psychology of consumers to the death, replaced by other mobile phone manufacturers, may have been forced to compromise, only Apple has this confidence. But in any case, I still hope that Apple can think of consumers and not pursue profits in a vague way.
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