As March 15 approaches, the delicate relationship between consumers and car companies has also begun to appear frequently in the public's vision and hot searches. When a car company really wants to reach such a node, it is exposed to be willing to make up for it seriously and actively rectify it later. So do consumers really have to think about it, do I still have to buy his model? After all, now, the automotive industry can be rolled up too much, and there are too many models to choose from.
Tesla for roof rights
At the Shanghai Auto Show in April last year, it was not a new car from major manufacturers, but a female owner of Tesla who "protected the roof" of most of the traffic and heat, and after that, it was Tesla's "never compromise" attitude. Until now, a year has passed, and the parties are still protecting their rights. It is true that the hot sales of Tesla models are based on the overall excellent performance of its products, but Tesla has always shown that the tough way of dealing with consumer feedback problems is unacceptable. Tesla, which has become the "first major topic of social influence in 2021", really wants its after-sales service and problem-solving attitude to become the "sword of Damocles" hanging above its head in the future?
The goods are not on the board of the pole krypton 001
As a new energy brand, Since its listing, JiKr 001 has "disguised price increases", "replaced motors", "canopy color changing doors"... There is a lot of talk. As a brand that advertises co-creation with car owners, it is clear that these problems should not happen at all. When everyone holds a high expectation to choose support, the result is a very different actual experience, and the psychological gap will inevitably be a little large. At this time, do not strengthen the communication with users, but do some small actions behind the scenes, hoping to "hide the sky and cross the sea", and now consumers are not stupid, really don't play these little smart.
Play word games with Euler
For Euler's good cat's "core changing door", it is not only on the hot search, but also has been named by CCTV. The Qualcomm 8155 chip, which was supposed to be equipped, was replaced by the old Intel 3940 chip, and many functions could not be used. After the owner's rights protection, Euler did not stand up for the first time, but first quietly offline the introduction of the car system processor before the official. Until CCTV tracked the report, it continued to ferment. In the end, the Euler brand has only released the solution three times, which is late and sincere. Is it not exposed, just let consumers in the dark?
Weima who secretly locks the electricity
When their own vehicles frequently spontaneously combust, I don't know why WM chose to quietly "lock the electricity" this road? After coming out of the 4s shop, I found that my EX5 had a battery life from the original 350km to about 260km, and some owners could not even run 150km. Reducing the risk of spontaneous combustion of vehicles at the cost of reducing the endurance is another one that ignores consumers' feelings at the expense of consumer car experience. Look at your sales this year, do you regret your actions?
Apathy kicks the ball of Nezha car
In the 2021 new energy vehicle sales list, Nezha Automobile ranked fourth, and 91% of them are individual users. However, when consumers choose support, they get an indifferent response of "false mileage", "brake noise", "voice control problem", and after-sales ridicule. Coupled with the frequent overturning of their own marketing, even if you want to take the road of "rural encirclement of the city" to win sales, with such an attitude to go, I believe that it will not be far.
The large and large FAW-Volkswagen
Today's FAW-Volkswagen is not the FAW-Volkswagen of that year, and the durability, reliability and reassurance of that year are also gone. From the particle trap blockage problem of Tanyue and other models, let the owner "run a high speed when there is nothing to do", to the frequent failure of the Sagitar Magotan gearbox, abnormal noise... No matter how many consumer complaints there are, FAW-Volkswagen does not seem to have the intention of solving the problem completely. From March 15 last year to March this year, according to the statistics of the car quality network, the top five in the one-year total number of complaints, FAW-Volkswagen accounted for three. Tanyue, which ranks first, "ranks high on the list".
For car companies, this annual examination is actually like when I was a child in junior high school and high school, every time the final exam results came out, I was nervous and anxious. In fact, they already know in their hearts that they have a few pounds and a few pairs, but sometimes they also hold a fluke mentality, hoping that an examiner's subordinates will be merciful and pass by...