Auto-First | Xu Lei
The latest survey released by J.D. Power, an independent third-party research agency, shows that in the era of intelligent cars, most consumers have insufficient confidence in the security of car data and have a skeptical attitude.
The latest "2022 China Consumer Intelligent Connected Car Data Security and Personal Privacy Awareness and Concern Survey" jointly released by J.D. Power and Global Times shows that most consumers still have insufficient confidence and questioning attitudes in car data security.
The scope of the survey covers the collection and collation of users' cognition, confidence and concerns about data security in intelligent connected cars. The survey shows that the user's confidence in the safety of intelligent car networking systems is generally lower than the industry standard. More than 40% of the surveyed users have questioned the safety of vehicle data, and only 30% are confident about this.
Most car manufacturers in order to improve the intelligence of the vehicle, installed a lot of vehicle interaction system and configuration, to the car camera as an example, which provides face recognition and fatigue detection function, although the original intention of the use is to ensure the safety of the user itself, but customers are more concerned about whether personal information is safe. Taking the Tesla data incident as an example, with the establishment of data centers in China in the future, it may be possible to alleviate this sensitive problem of Tesla users to a certain extent.
In addition, when the smart car collects the user's personal information, compared with the lack of prompts on the smart phone, the user's personal information is collected unconsciously, whether the user agrees and whether the subsequent information has the right to modify and delete, etc. are in an unknown state. When user data needs to be collected in specific scenarios, most users still have a high degree of trust in scenarios related to driving safety and route planning, while the trust in accurately planning driving routes and investigating the causes of accidents is not high.
According to the report, the penetration rate of intelligent connected cars in China will be only 20% in 2020, and it is expected that the penetration rate will reach 75% by 2025, and it will be higher than the global market average.
"In the future, intelligent networked vehicle data will become one of the core competitiveness of car companies. Establishing high standards in the protection of enterprise data security will help car companies to obtain more consumers' scientific and technological security recognition, enhance consumers' trust in corporate technology products, and make consumers more willing to share travel data with car companies, thereby promoting the positive improvement of product user experience and helping car companies win opportunities in the competition of future travel ecology. Perrin said.
As data security issues become a social concern, major car manufacturers are also speeding up the process to enrich the intelligence of their own brand products. It is worth mentioning that most consumers are more willing to buy brands that focus on information data and protect personal sensitive information, so data security is becoming an important factor affecting consumers' car purchase decisions, and has become a "watershed" for intelligent competition among car companies. At the same time, this also means that in the future, automotive intelligent data security will become the core competitiveness of car companies.