Same platform, same engine, same gearbox, even the interior design is similar. Two cars that are so similar are actually a luxury brand and one is a non-luxury brand, to be honest, such a situation is very rare.
Although with the development of the times, modularization has become the main means for automobile manufacturers to reduce development costs. Automakers will also use the same platform across different brands within the Group. For example, Lexus ES and Asia Dragon are the same platform, it is said that the versatility of the two car parts has reached 70%, and volkswagen Maiteng and Skoda Octavia are also the same platform, the engine, transmission, chassis are the same.
But if both models are non-luxury brands, then users can generally accept it. And if one is a luxury brand, one is a non-luxury brand. Then automakers must at least distinguish between the two cars through different designs. And there are few cars like the Lincoln Z and Mondeo, where the engine, gearbox, chassis, interior are so similar.
[1] The size of the new generation Mondeo is larger than the Lincoln Z?
Chinese consumers have always preferred large-sized cars. Even the distinction between luxury and non-luxury is also in size. I don't think Lincoln was unaware either. But the strange thing is that, as a luxury brand of Lincoln, in terms of body size, Changan Lincoln Z in addition to the slight advantage in body length, body width and height, wheelbase are shorter than the new Changan Ford Mondeo, especially in the wheelbase, the new Changan Ford Mondeo is 15mm longer than Changan Lincoln Z, while both models use a horizontal front-drive layout, the difference in the actual driving space in the car should not be very large, may be the new Changan Ford Mondeo in the head space and rear leg space will occupy a certain advantage. So, why should users buy Lincoln Z?
[2] The powertrain, the suspension is exactly the same, lincoln Z and Ford Mondeo are actually no difference?
We said that buying a fuel car is actually buying three major pieces. In this respect, Lincoln Z and Mondeo are almost the same. Both cars are equipped with 2.0T engines, lincoln Z equipped with a 2.0T engine with a maximum power of 181 kW and a peak torque of 376N·m, matching the 8-speed manual transmission, and the official zero hundred acceleration is 6.8 seconds. The 2.0T engine equipped with the Ford Mondeo has a maximum power of 175kW, the peak torque of 376N·m is the same as the Changan Lincoln Z, and it also matches the 8-speed manual transmission, and the chassis and the Changan Lincoln Z use the suspension of the front McPherson rear multi-link, which shows that the difference between the two models is actually not very large.
[3] Lincoln Z went public first, just don't want Mondeo to pull himself into the water?
Lincoln is Ford's high-end brand, and the two brands are of the same origin. So Ford certainly didn't want Lincoln's sales to be bad. Therefore, in such a situation, Lincoln's strategy in the Chinese market is to launch Lincoln Z first. The manufacturer guidance price is 25.28-340,800 yuan. Mondeo will come to market later.
Such benefits are obvious, if Mondeo is listed first, the price must be low, and then Lincoln Z is listed again, then users will feel that Lincoln Z is not worth it. On the other hand, Lincoln Z is listed first, and it can grab the next batch of users first. Then Mondeo went public, and users looked at it, Mondeo was so similar to Lincoln, the price was still low, too worth it! I will also buy it one after another. This is the same as Mercedes-Benz always updates the S-class first, then the E-class, the C-class and other process updates.
But for users who really understand cars, they may think that the Lincoln brand itself can not support the high-end image, after all, Lincoln is a luxury brand in North America, China, The European market, Lincoln's sales are average. Secondly, from an ideal point of view, the most important thing about the car is the three major pieces, and if the two cars are almost the same, the low price is definitely more attractive. So I think Lincoln Z, in the Chinese market, the most difficult to cross the hurdle, is precisely Ford's own product, Mondeo.