Recently, the new generation of Changan Ford Mondeo opened pre-sale, launching a total of four models, priced at a price range of 159,800 to 219,800 yuan, which will be launched in April this year.
In order to attract young consumers who value smart and connected functions, the new generation of Mondeo is equipped with a 1.1-meter ultra-wide area HD giant screen, which integrates a 12.3-inch full-color digital LCD dashboard and a 27-inch 4K central control screen.
At present, the global auto market represented by the Chinese market is transitioning from the "incremental era" to the "stock era", and the increasingly fierce market competition and frequent release of models have turned the originally calm "blue ocean" into a "red sea" of fighting and competition.
At the same time, I don't know when to start, "consumption upgrade" and "demand change" have become the focus of hot discussion in the automotive industry. With the post-90s generation becoming the main force in the consumer group, the consumption preferences and personality needs of young people have received more and more attention and analysis, and "rejuvenation" has become a mandatory problem for every enterprise.
The "2021 Automotive Industry Data Report" released by well-known information consulting company Wilson pointed out that in the process of car selection and purchase, consumers' focus is shifting from the traditional "cost performance" to a higher level of "product price ratio". Survey data shows that multi-faceted upgraded, more all-round boutique cars have become the new favorite in the market.
As one of the earliest car brands to enter the Chinese market, Changan Ford is also well aware of this truth. Recently, the new generation of Changan Ford Mondeo opened pre-sale, launching a total of four models, priced at a price range of 159,800 to 219,800 yuan, which will be launched in April this year.
"The powertrain of the whole series of 2.0T and 8AT, the starting price is less than 160,000 yuan, and the 2.0T joint venture B-class sedan on the market is probably no more realistic model than its price." A fan who watched the new generation of Mondeo pre-sale commented.
One of Ford's most successful models, the Mondeo has undergone six generations of upgrades since its release in 1993. In 2004, the second generation of Mondeo was first domestically produced in Changan Ford, and with its excellent shape and quality, the second generation of Mondeo became a representative of both family and administrative official vehicles.
Now, 18 years have passed, Changan Ford Mondeo has entered the "adulthood" in the Chinese market, the Chinese auto market has undergone earth-shaking changes, and consumers' needs and preferences are quietly upgrading.
"Through long-term market research and trend analysis, Changan Ford decided to adopt Ford's new family design language of 'potential energy aesthetics' on Mondeo in response to the needs of users, while fully absorbing the needs of Chinese users for innovation, sense of technology and design, reshaping the classics with innovation, so that consumers can show a strong aura on all occasions." Simon, chief designer of Ford's China Design Center, said.
Simon introduced that the new generation of Mondeo adopts a more forward-leaning posture and sharper lines, bringing a visual impact of "rigidity and softness". The integrated through wind blade light strip runs across the front face, strongly adjusting the visual width of the car and highlighting the sense of strength, further improving the recognition of the whole vehicle.
In terms of interior design, the new generation of Mondeo adopts a wrap-around cockpit design, which harmoniously integrates technology, function and shape, creating a future cockpit atmosphere of tranquil technology. With a wheelbase of more than 2945mm, it creates more spacious interior space and further enhances driving comfort.
In the traditional impression of many people, B-class cars are more associated with words such as "comfortable" and "stable". But as young consumers take the stage, "strong power" and "passion" have become hot words in the automotive circle. To this end, the new generation of Mondeo is equipped with a 2.0T+8AT powertrain, which accelerates from 0-100km/h in only 6.5 seconds, attracting the attention of many young people.
The reporter learned that the new generation of Mondeo is equipped with Ford's fourth-generation Ecobost 2.0T engine, which is upgraded based on Ford's important models that have won many awards in the world, meeting strict emission standards while providing strong power, rated at 175kW, and peak torque of 376N·m.
Matching the upgraded 8AT gearbox, the denser gear ratio setting brings a millisecond-level rapid gear change response, and also has three driving modes of standard, energy saving and sports, which can be easily switched between "commuting" and "sports", meeting daily needs while bringing a more intense driving experience.
"Inheriting the ford brand's excellent handling DNA, the new generation of Mondeo has a deep understanding of Chinese user preferences, deeply improved the chassis and body structure, reduced the steering force at parking and low speeds, and steered lighter, more comfortable and smoother handling." Simon revealed.
The "2021 Automotive Market Demand Report" released by Wilson pointed out that the New Rui group that grew up in the Internet era has an innate preference for intelligent technology.
In order to better meet people's demand for the Internet, the new generation of Mondeo and Ford pure electric models share the same new electrical and electronic platform - Ford FNV intelligent interconnection network architecture. It not only has the intelligent cockpit and intelligent driving capabilities of the tram level, but also has the ability of the whole vehicle to be OTA- and can be continuously upgraded and evolved, which can achieve "common use and constant innovation".
Entering the new generation of Mondeo, many people are attracted by its 1.1-meter ultra-wide area HD giant screen. This giant screen integrates a 12.3-inch full-color digital LCD instrument cluster and a 27-inch 4K central control screen.
Among them, the 12.3-inch full-color digital LCD dashboard integrates a variety of functions such as AR navigation, entertainment, and road condition mode, and the complex information is clear at a glance. The 27-inch central control screen supports Ford's first "joint driving fun" function in the industry, through the free switching of split screen and full screen, the main and co-drivers can drive together, which can improve driving pleasure while increasing driving safety.
More importantly, the new generation of Mondeo is equipped with Ford's latest generation of car-machine system SYNC+2.0 Zhixing Interconnection System, which integrates advanced Baidu artificial intelligence technology and rich Internet application ecology to support multi-dimensional interaction methods such as multi-touch, AI speech recognition, gesture control, and facial recognition. Combined with Ford's world-first visual virtual AI assistant VPA Chi Heng Partner, new cars can continuously learn the driving habits of car owners.
"The new generation of Mondeo not only has the 'know what you want' human-vehicle interaction, but also integrates with the road and the city, bringing more fun and predictable leap control." Simon emphasized that the new car is equipped with Ford's next-generation Co-Pilot360 intelligent driving assistance system, equipped with advanced visual perception system.
It is reported that the new perception system is equipped with 23 sensor configurations, which can achieve up to 18 intelligent driving assistance configurations, including Ford's world's first L2 level active driving assistance function - BlueCruise active driving assistance function, which can easily achieve "quasi-automatic auxiliary driving" on specific sections of highways and urban expressways, greatly alleviating the pressure of long-term driving and improving driving safety.
Statistics show that in 2020, Changan Ford's cumulative sales reached 213,000 vehicles. In 2021, Changan Ford sold 304,700 units, an increase of 20.29% year-on-year. Although this achievement is not bad compared to other car companies that have declined in the market, for Changan Ford, which is trying to revive, such an achievement is certainly not completely satisfactory.
Obviously, "coming up with stronger products, formulating sharper market policies, and launching models with a more 'product-to-price ratio'" has become the most important strategy for Changan Ford to embark on the road of rejuvenation this year.
Industry analysts pointed out that in the face of the trend of more intelligent, personalized and diversified times, the new generation of Mondeo brings more trendy design, spacious space, excellent performance and intelligence, to meet the user's diversified car scenes, or will become the market "darling" after listing.
China Youth Daily, China Youth Network reporter Zhang Zhenqi Source: China Youth Daily
Source: China Youth Daily Travel Weekly