Recently, Xiaopeng Automobile applied for the registration of a number of "Xiaopeng Yuan Universe" trademarks, and the process status was changed to "Notice of Rejection".
Entering 2022, the popularity of the metaverse concept remains high. According to the State Intellectual Property Office, as of February 21, there were about 16,000 trademark applications related to "Metacosmos" and "METAVERSE" in the trademark database. A number of car companies that are intelligent will naturally not be absent.
However, at the moment when the meta-universe trademark is frequently rejected, can car companies still play with the meta-universe?
Invariably the same "car + meta-universe" trademark as standard
Since the concept of meta-universe became popular last year, the meta-universe trademark has become the fastest shortcut for car companies to "go" to the meta-universe.
As a result, a number of car companies gathered to apply for trademark registration.
Up to now, according to the incomplete statistics of upstream news reporters, more than 10 car companies such as United New Energy, Dongfeng Motor, Weilai, Ford, Chery, Xiaopeng, Ideal, Great Wall, FAW Group, geely Holding Group and so on have registered meta-universe related trademarks.
The scope of international classification is very extensive, basically including machinery and equipment, metal materials, scientific instruments, means of transport, leather and leather goods, clothing, shoes and hats, advertising and sales, education and entertainment and other fields.
Enthusiasm does not diminish multi-dimensional exploration of application scenarios
Of course, not only registered trademarks, car companies are also exploring various application scenarios in multiple dimensions.
The BMW Group launched the virtual world of JOYTOPIA just before the opening of the 2021 Munich Car Show, where the audience can "experience the visual highlights of BMW vehicles", and the well-known British rock band held a meta-universe concert in this virtual world. In addition, I built a virtual factory with NVIDIA.
On the basis of 4.9% equity, Zhiji Automobile "issued" 300 million "rough stones" to the outside world, and car buyers can exchange these rough stones for various hardware or OTA services. The official APP's "Rough Valley" virtual community, where users can pioneer rough, entertain games, socialize, upgrade equipment, evolve vehicles, and more.
Not long ago, Changan Auchan and Tencent jointly launched the automotive industry's first meta-universe digital collection. Changan Auchan Z6 created three metaverstem avatars: Navigator Xiaoou, YYDS digital twin image, and auto robot Auchan Z6. A look can interact with the car, outside the car a "I want to go home", the vehicle can immediately unlock the door, start the engine, set the navigation;
In December last year, Changan Automobile added a new employee, which is the first virtual "digital employee" in the automotive industry.
At CES 2022 held in January this year, Hyundai Motor proposed the idea of "meta-travel"...
Still, Tesla CEO Musk believes that metaversity now looks more like a popular marketing term than a reality. It is not optimistic that people will abandon the physical world and move to the virtual world.
Industry insiders believe that the combination of meta-universe and automobile will be more and more. Morgan Stanley recently released a briefing that said the potential total size of China's "meta-universe" market will reach 52 trillion yuan. According to Gartner's latest forecast report, by 2026, 25% of people will work, shop, study, socialize or play in the metaverse for at least one hour a day. By 2026, 30% of the world's organizations will have products and services for metacosmity.
The relevant stock prices have soared, and many companies have frequently received regulatory letters, requiring specific explanations of the relevance of the main business to the "meta-universe", whether a stable business model can be formed, and whether there is "hot spot" behavior.
A little more news》
The circle of friends of car companies
When applying:
If the application for the "meta-universe" trademark is used as the "circle of friends" issued by the car company, then the painting style is like this.
BYD: In February, I applied for the registration of the trademark "BYD Meta Universe", which is internationally classified as a means of transport, and the current status is "Registration Pending".
Sharon Zhixing Technology, a wholly-owned subsidiary of Great Wall Motors: I also applied for the trademark of "Mecha Meta-Universe", which is internationally classified as a means of transport.
SAIC: What is this? As early as last October, I applied for more than 100 meta-universe trademarks in one go: including "Cheyuan Universe" and "Cheyuan Universe Z-UNIVERSE", etc., covering many fields such as automobile research and development, production, manufacturing and sales.
The results are:
Xiaopeng Automobile: The application is an application, but it has not passed the review (rejection).
NIO: My application to register multiple "Wei Universe" trademarks was also rejected
Ideal Car: With a claw, the trademark status of the Ideal Meta universe was also changed to "pending rejection and review".
State Intellectual Property Office: Resolutely oppose and severely crack down on malicious trademark registration behaviors such as "rubbing hot spots" and not hoarding for the purpose of use.
Upstream journalist Yan Wei