On April 24, the reporter learned from the State Intellectual Property Office that since the 19th National Congress, the mainland's intellectual property cause has made new historic achievements. The quality of intellectual property creation has continued to improve, and the level of intellectual property protection has been significantly enhanced.
According to Shen Changyu, director of the State Intellectual Property Office, the proportion of intellectual property revenue in total trade has continued to increase, and the number of science and technology clusters that have entered the global top 100 has jumped to the second place in the world. This shows that the mainland is changing from a big country that imports intellectual property rights to a big country that creates intellectual property rights. In response, the World Intellectual Property Organization said that China's ranking continues to rise steadily, indicating that the global innovation geography is shifting to the East.
With the increase of scientific and technological innovation, intellectual property protection has also become a hot topic in the home appliance industry. At this year's two sessions, the proposals of many home appliance bosses are also related to intellectual property protection. In view of the protection of independent innovation, Dong Mingzhu, deputy to the National People's Congress and chairman and president of Gree Electric Appliances, proposed to increase the protection of enterprises' independent training of talents, establish a national intellectual property court as soon as possible, and encourage enterprises to return more taxes to independent research and development. Li Jinbo, a deputy to the National People's Congress and director of the Midea Group's Home Air Conditioning Innovation Research Institute, once again set his sights on his own brand "going out" and submitted a "proposal on promoting the home appliance industry to improve quality and efficiency and enhance international competitiveness". Li Jinbo suggested that mainland home appliance companies should also improve product quality, do a good job in trademark layout, strengthen brand publicity, enhance consumer awareness, and actively protect their rights and maintain their brand image when they encounter infringement.
In fact, after more than 40 years of development, China's home appliance industry has changed from small to large and from weak to strong, realizing the transformation from early technology introduction and imitation to independent innovation. In order to base itself on the market and compete for consumers, product patents in the intellectual property rights of home appliances have become the first weapon of home appliance companies.
According to the data released by the Prospective Industry Research Office, at present, the world's largest source of smart home appliances technology is China, and the number of patent applications for smart home appliances in China accounts for 46% of the total patent applications for smart home appliances in the world; Followed by the United States, the number of patent applications for smart home appliances accounts for 19% of the total number of patent applications for smart home appliances in the world. Although world property rights and South Korea rank third and fourth, they have a large gap with the number of patent applications in the United States, which ranks first.
Taking the current Net red product scrubbing machine as an example, according to the intellectual property media IPRdaily, in February 2022, there were 163 patent patents related to household scrubbers published in the mainland, which caused a new round of patent declaration in the electrical appliance industry.
With the intensification of competition, fighting a "patent war" seems to have become the norm in the home appliance industry in recent years. Of course, this also reflects that the patent reserves of many home appliance companies in the mainland have been relatively rich, and the technological innovation and accumulation of the mainland home appliance industry are also increasing. According to the analysis of industry insiders, on the bright side, the increase in patent infringement cases shows to a certain extent that the industry as a whole has greatly improved its awareness of the protection of intellectual property rights, and when the interests are infringed, everyone has the courage to take up legal weapons to defend their legitimate rights and interests.
It can be said that the competition of intellectual property rights is a higher level of commercial competition. Looking at the world's top two industrial giants, which one does not hold the patent stick? Apple, Qualcomm, Huawei, Lenovo, etc., are all carrying out patent layouts.
For enterprises, in addition to competing with opponents with the help of capital, they can also use intellectual property rights and patent licensing as a sharp weapon to directly kill opponents. With a large number of high-quality patents, it is not only a muscle show of an enterprise's scientific research and technological innovation capabilities, but also the embodiment of a brand's competitiveness in the market.
Today, the state's efforts to protect intellectual property rights continue to increase, and they are treated side by side with scientific and technological innovation. From the perspective of market influence, the national strategy fully affirms the protection of intellectual property rights, which is an incentive for independent innovation. For home appliance enterprises, they should continuously improve their awareness of intellectual property rights and patent layout capabilities, and truly let the intellectual property work of enterprises play the function of protecting innovation, protecting the market and protecting competitiveness.