April 26 was the 22nd World Intellectual Property Day. In recent years, the public's awareness of the protection of intellectual property rights has become higher and higher, and the dispute between various brands for patent property rights has also shown a white-hot trend. In the mobile phone industry, the screen has always been the focus of competition among various manufacturers, such as full screen, water drop screen, folding screen... Today, the reporter will take stock of the screen patent dispute in the mobile phone industry for everyone.
The screen can be large or small is the direction of innovation
Since folding screen mobile phones have become the new trend of mobile phones, the layout of mobile phone screens by major brands has been traced.
As early as November 2020, OPPO dared to release the OPPO X 2021 scroll screen mobile phone at its future science and technology conference, this scroll screen patent with flexible display device and corresponding support, power structure, according to user needs, convenient and quick to achieve flexible screen automatic expansion or convergence, from another angle to solve the user's demand for large screens, so that most netizens expressed great surprise.
With the scroll screen patent as the beginning, OPPO has also released a patent for a flanking double-screen smartphone and a revolving screen mobile phone patent in the past two years. The former is to set the sub-display on the left side of the device, and can be rotated through the hinge, ranging from 0 to 270 degrees. The latter can be seen through the patent exposure map that the front, left and back of the fuselage are mostly covered with flexible screens, and only the back reserves a long area to accommodate the vertical design of the lens module.
OPPO flanking unfolding dual-screen smartphone patent diagram
Vivo is also not far behind in the screen war. At the beginning of December last year, vivo released a reel screen device patent, according to the patent schematic, its biggest feature is that when the display area needs to be expanded, the device can automatically increase the display area for the user, stretch the screen, and when it is not needed, it will be retracted. In addition, vivo also has a new patent for a fold-screen mobile phone, the mobile phone can be tripled from the ordinary size, and the projection virtual keyboard is added, which is a new display of the folding screen mobile phone.
Huawei, a major patent owner, has also continued to exert efforts. On April 12, Huawei published a patent for "a folding side-pull device and electronic device", which describes the addition of a side-pull structure to the folding screen, which can increase the display area after expansion. In addition, Huawei also has a gesture control surround screen design patent, users can not only use the finger to swipe the screen to control the scroll screen expansion process, but also through gestures to control, but also control the speed of expansion.
Huawei gesture control surround screen design patent diagram
Judging from the patent applications of various brands, mobile phone screens can be large or small has become a new direction for brand patent innovation. In this regard, mobile phone user Yang Luyu said in an interview: "If the screen of a mobile phone can become larger, smaller, and easy to carry, for example, I can use this mobile phone instead of iPad, then I will not hesitate to pay for it." ”
No punching is really comprehensive
In addition to making mobile phones free to become larger and smaller, major brands are also focusing on returning the screen to the "screen".
Oppo released a new non-porous full-screen appearance patent in February this year, according to the patent diagram shows that this mobile phone uses a non-porous full-screen design, the upper part of the mobile phone screen only has a earpiece notch, the two sides of the screen have a certain curvature, the four sides look very narrow, the visual effect is excellent, very friendly to obsessive-compulsive disorder patients.
OPPO non-porous full screen appearance patent diagram
In March, Huawei followed suit by releasing a patent for the appearance of a mobile phone with a perforated screen, according to the patent abstract, the design product is mainly used to provide network communication, voice calls, transaction processing, etc., and its design point lies in the shape of the product.
Recently, Samsung also announced the sliding screen mobile phone patent, from the exposure of the design drawings, the device uses a sliding display, including a unique display design and a sliding mechanism, this model does not have a visible front lens, also to achieve a true full screen.
This makes netizens can't help but sigh that the fashion of the mobile phone circle is also a reincarnation, and whose youth DNA has moved by the slide phone?
Patent diagram of Samsung sliding screen mobile phone
After the "patent war", the self-research spirit of enterprises daring to challenge is the spirit
Of course, innovation is not only the screen, a mobile phone may contain tens of thousands of patents, cameras, chips, back covers and so on. And domestic mobile phone brands are also brave in self-research, dare to gnaw hard bones.
In February this year, OPPO released the first self-developed NPU chip Mariana MariSilicon X, in this regard, OPPO chief product officer Liu Zuohu said: "If you want to really make valuable innovation, the only way is self-research, and it is in-depth self-research that goes deep into the bottom layer of communications, chips and materials, and solves key problems with key technologies." ”
With the efforts of many Chinese companies, the patent applications of Chinese companies rank among the best in the world. According to the 2021 Global PCT Patent Report released by the World Intellectual Property Organization (WIPO) in February this year, China's PTC international patent applications once again ranked first in the world with 69,540 patents in 2021, an increase of 0.9% year-on-year, and two Chinese companies, Huawei and OPPO, ranked among the top ten applicants. The European Patent Office (EPO) also released the "2021 Patent Index" report a few days ago, showing that in the TOP25 list, Huawei, OPPO, ZTE three Chinese mobile phone companies on the list, and Huawei ranked first with 3884 patents.
Since the development of smart phones, innovation has been integrated into the DNA of major brands, and innovation has become the key to the rapid development of enterprises. In the future, what surprises will domestic mobile phone brands bring us? Let's wait and see.