A while ago, because of the epidemic situation in the area where he lived, he had been closed to work from home. Although we can't go out of the gate, I still pay attention to all the dynamics of the automotive industry at home. No, there's been a lot of news lately that Mazda is going to transform into a full-fledged luxury brand.
What？ When he heard this news, he was stunned! But soon the brother recovered his calm, after all, mazda's brand in the industry's "paranoia" is also well-known, there is nothing it can not do. Mazda, who used to tinker with the rotor engine, is now saying that it is going to transform into a luxury brand, and everything seems to be making sense again. Why? Because it's called Mazda! I am what I am, a different kind of firework.
This time, from the perspective of consumers, Brother Understand "questioned" Mazda with three of the most simple and simple questions to see if it had the qualifications to become a true luxury brand. The first question I want to ask is, is Mazda's design beautiful enough to make people feel amazing enough to reach the design level of luxury brands? It's not hard to think about the answer to this question. The design prowess of Mazda models is actually well-known in international automotive circles, and I remember a Mercedes-Benz car designer who once commented on the design of the Mazda CX-3, saying that it achieved a high-grade design effect within the budget.
In fact, this problem does not need to understand the brother to say that everyone can also perceive, especially in the past few years, Mazda's "soul movement" design concept is called an eye-catching, applied to its cars, SUVs and even sports car product lines without any sense of violation. Mazda also once "chicken thief" did an experiment, after the logo of its models was obscured, let passers-by who did not understand the car take "luxury" as the criterion for judging, and compared with other brand models on the market, and the result was that Mazda ranked second. Undoubtedly this is already a very good result! It shows that the people are absolutely very recognized for its design. After all, to put it mildly, some BBA model designs are not necessarily good to see where to go. A lot of times the Mazda does look better than some of the BBA's models.
Second, understand the brother to "ask" the second question. Is Mazda's driving experience up to the level of a luxury car? This problem we have to look at this way, for example, the Market sells more than 200,000 Mazda Artez, its price is there, whether it is the material or the driving level, can not break through the "one penny one goods" law, so through the existing models to see this problem is unrealistic, we have to think from another angle.
That is, from the driving experience of the existing model, you can perceive where Mazda's tuning skills lie. It does not have Toyota's popular TNGA architecture concept in recent years, and there is no advanced four-wheel drive system support, but as long as you drive a Mazda model, you can realize that its power is really good, and it can be seen that the engineers are definitely a bunch of people who love to drive and know how to drive. Finding the pleasure of maneuvering in Mazda is as natural as finding driving pleasure in BMW. After all, most of Mazda's models, the gearbox and engine cooperation is very tacit, the chassis can also ensure good comfort under the premise of obtaining handling, all of which test the solid basic skills of a car brand. From these aspects, Mazda wants to become a luxury brand, and it has this capital at the soft level of "adjustment ability".
The third question is, in addition to the "soft level" mentioned above, in the "hard level", such as product technology, can Mazda afford the banner of luxury brands? The answer is that in addition to the decades of Mazda's crazy investment of energy and money in the development of rotor engines, there are indeed a few brushes, such as the well-known Chuangchi Blue Sky X powertrain in recent years. Different from the competitors' hybrid, electric and other technical ideas, Mazda's goal is to achieve an amazing thermal efficiency of the internal combustion engine to an astonishing 50%, so it is equipped with a new technology in the series of engines - spark plug control homogeneous compression combustion technology, in order to achieve this compression it also added a rare manufacturer to use the mechanical supercharging. To be honest, this series of riotous operations is absolutely innovative and effective in the eyes of "friendly businessmen", and it is not acceptable to be dissatisfied.
In fact, through the above three "self-questioning and self-answering" methods, brother understands the feasibility of the title of the article, and says that brother understands that it has this strength. But the crux of the matter is that we take its hometown Toyota as an example, Toyota also has its own luxury brand Lexus, but Lexus and Toyota are two brands in the eyes of consumers, which is the focus! One of the attributes of luxury brands, "status goods", its role is to provide meaning and symbolism, but can mazda do these three words? Let's leave the answer to time.