For September consecutive months, it won the top spot in medium and large SUV sales, and the sales volume in February was the first, where is the ideal ONE?
As a subdivision of the SUV market, medium and large SUVs have a small audience due to high prices, which indirectly leads to the general sales of medium and large SUV models. However, there is a Chinese luxury medium and large SUV that rewrites the existing pattern of the medium and large SUV market, and it is the ideal ONE. On March 1, Ideal Auto announced the delivery data for February 2022, and the data showed that Ideal Auto delivered a total of 8,414 Ideal ONE units in February, an increase of 265.8% over February 2021. At the same time, as of January 2022, Ideal ONE has won the top spot in medium and large SUV sales for September consecutive months, and the sales performance in February is the first place, which shows that the market is very recognized by ideal ONE's product strength and has made a positive feedback signal.
From the perspective of the market performance that Ideal ONE has achieved, Ideal ONE has achieved a single model into a blockbuster, and its sales exceeded 10,000 for three consecutive months from November 2021 to January 2022, proving its strong product strength with market results. In addition to the strong product strength of Ideal ONE, ideal car's product thinking is also the "booster" for the success of ideal ONE, they have a very well-formed product logic, can timely insight into the needs of users, and understand the price that users are willing to buy, by improving product cost performance, quality, performance, and reasonable pricing to meet market demand. That is to say, the product design of ideal car is more concerned about customer needs, and also focuses on home users, and ideal ONE is one of the best masterpieces of ideal car focusing on home users.
Urban electricity consumption, long-distance power generation
As a medium and large SUV, the ideal ONE takes the lead in power quality to subvert people's cognition of short endurance, high fuel consumption and slow power consumption of medium and large SUVs, which adopts the world's first "urban electricity, long-distance power generation" new electric mode, more than 80% of users interviewed said: Ideal ONE is more like a new energy vehicle, the daily driving conditions are mostly based on urban pure electric driving, and the cost per kilometer is less than 0.1 yuan. In terms of pure electric endurance mentioned by users, the 2021 ideal ONE provides a NEDC pure electric mileage of up to 188 kilometers, and adopts the power layout of front and rear dual motors, the comprehensive torque of the system reaches 455 Nm, with the electric four-wheel drive system, it takes only 6.5 seconds to break the hundred, which has strong performance while ensuring that the cost of the car is low enough.
At the same time, the ideal ONE not only runs fast, the cost of the car is low, but also runs far enough, compared with most medium and large SUVs, the endurance of the ideal ONE is more outstanding, and the comprehensive endurance of THEDC reaches 1080 kilometers under the condition of full oil and full power. To achieve such a strong endurance, mainly thanks to the ideal ONE equipped with the range extender, and the 2021 ideal ONE range extender thermal efficiency has been improved again, in the hot engine working conditions, NEDC comprehensive fuel consumption reduced by 15%, thermal engine conditions comprehensive fuel consumption as low as 6.05L/100km, in the four-wheel drive medium and large SUV, belongs to the top fuel consumption level. In addition to energy consumption and endurance progress, the 2021 Ideal ONE also supports a maximum of 2200W of external discharge output power, which meets the needs of camping appliances in daily leisure life.
Full stack self-developed, safe and convenient
In terms of intelligent driving, ideal ONE also has a leading product performance in the same class. The 2021 Ideal ONE comes standard with the AD Intelligent Driver Assistance System, which was developed by the Ideal Car Autonomous Driving Team full stack, which includes visual perception, sensor fusion, decision-making, planning, and control. In addition, at present, the ideal AD intelligent auxiliary driving system has opened the navigation assistance driving function to all highways and urban closed expressways across the country, and through stronger perception ability, stronger computing power, and stronger full-stack self-research, the AD intelligent auxiliary driving system continues to evolve at a faster speed, thereby ensuring the travel safety of home users and improving the convenience and efficiency of travel.
Huge space, comfort and comfort
Unlike the layout of many 7-seat medium and large SUVs, the 2021 Ideal ONE no longer provides a 7-seat layout, but adopts a rare 6-seat layout at the same level, because more than 96% of Chinese users choose a 6-seat layout and praise the 6-seat version of the ideal ONE space experience. Moreover, the 2021 ideal ONE has been re-optimized for space, the third row of space has increased by 41mm, the elderly sitting in the second row can get a more comfortable riding posture through electric adjustment, at the same time, the 2021 ideal ONE has upgraded the seat material, added comfort sponge, and equipped with 4 comfortable soft pillows as standard, plus the first two rows of seats are equipped with new electric waist rests and waist massage functions, so that the riding experience has been qualitatively changed, creating a warm and comfortable "home" environment for the family. It is worth mentioning that in the medium and large SUV models within 1 million yuan, only the ideal ONE is equipped with the first two rows of electric waist rest and massage functions as standard.
epilogue
Based on Ideal Automobile's long-term investment in R&D (AEB, NOA), channel expansion, and ultra-high voltage fast charging, Ideal Automobile has reshaped the "Li Pengwei" pattern with only one configuration of ideal ONE models, and achieved a healthy gross profit margin increase for enterprises. At the same time, the ideal ONE single product force is strong, to achieve lower inventory costs, lower marketing expenses, as well as higher research and development, procurement, production, sales efficiency, compared to other car companies, ideal car in the product business model has an absolute advantage, but also in terms of price with higher sincerity to give back to users. Thanks to this, Ideal Auto will continue to break through in 2022, its products will be further expanded, and it is planned to launch a flagship SUV in the second quarter of 2022, which will achieve a completely different dimension of improvement from the vehicle's sensor capabilities, computing power, and safety to protect the travel safety of the family.