No matter which field, there is a leading position, in order to compete for this position, many companies spare no effort, but competing for the dragon head is never an easy task, take the pickup circle, the Great Wall pickup truck sits firmly in the position of the leader, and its Great Wall Cannon is a strong existence, which can be called a "trump card".
If you come up with a proof of the status of the product, it must be the sales volume. In 2021, the sales record of great wall pickup trucks is amazing, which can be described as a leading style again, with 233006 units sold worldwide, of which 43,599 units were sold overseas, an increase of 119% year-on-year, ranking first in domestic and export sales for 24 consecutive years. Among them, the Great Wall Cannon, as its ace, has played a huge role in boosting sales, with a total of more than 10,000 sales in 18 months, with annual sales of 127,940 units, and continued to win the champion of pickup truck sales.
Recently, the Great Wall Cannon positioning "fashion commercial pickup" of the King Kong Cannon fully opened pre-sale, the pre-sale price range of 9-12 million yuan, users can be ordered through the official authorized dealer store, while in the Great Wall Gun APP mall, Tmall Great Wall Automobile official flagship store, Great Wall Cannon Douyin small store can participate in the "test drive to enjoy good gifts" activities.
In fact, last year, the Diamond Gun was unveiled at the Guangzhou Auto Show, as a fashionable commercial pickup truck, the Diamond Gun is a new masterpiece created by the Great Wall Gun with global vehicle standards. Using the "minimalist aesthetics" design language, explosive launch type mid-net, dawn-breaking dot-array headlights, extremely fast kinetic energy waistline, hot wheel hub and other fashion elements, a different traditional pickup truck appearance of the old-fashioned and boring, more fashionable and dynamic, leading a new generation of commercial pickup truck design trend.
In terms of interior creation, the King Kong cannon has a full sense of light luxury and technology. The interior color of the new car uses a multi-visual combination of contrast color and solid color, and the gray-red, black-gray contrast color design is young and fashionable, and the pure black color is more advanced and pure. Coupled with the borderless suspension dashboard and central control screen and the power turbine outlet, it is difficult for young people not to love it.
Of course, the Diamond Cannon is not only a "fashion business partner", but more importantly, in the intelligent technology configuration, the Diamond Cannon has not fallen. King Kong Cannon is equipped with a car networking system, providing intelligent voice, intelligent car control, intelligent services and other functions, and supporting FOTA upgrades, allowing every user to participate in the process of product iteration and evolution. Among them, intelligent speech recognition can realize the coverage of scenes such as playing music, browsing news, and intelligent dialogue. Through intelligent vehicle control, door locks, engine start and stop, air conditioning, etc. can be controlled remotely. Intelligent services can realize intelligent navigation, smart parking, remote diagnosis, exclusive seats and other car services.
From the perspective of body size, the body length of the Great Wall Diamond Gun is as high as 5635mm/5365mm, which provides unlimited possibilities for this model in the driving space and cargo space. In terms of cargo size, it provides people with two different containers, the long-box version and the standard version, of which the wheelbase of the long-box version of the model is 3410 single-cargo box size is 1820*1500*495/470mm, and the single-cargo box size of the standard version is 1550*1500*495mm. Such a cargo box size provides hardware support for the owner to load enough cargo.
In terms of power, the King Kong Gun offers two power configuration options of gasoline version and diesel version, whether it is off-road, pulling goods, or traveling through the city, to meet your needs. At the same time, the Diamond Cannon of course also has two, four-wheel drive two-drive forms, as well as TEUs, long boxes, flat bottom boxes three kinds of cargo box forms to choose from. No matter what kind of use scenario, the King Kong Cannon can meet.
As a pioneer in the fashion commercial pickup category, King Kong Cannon has led the new standard of commercial pickup trucks, set a new benchmark for commercial pickup trucks, and will combine different business scenarios in the future to create more subdivided models to accurately meet the needs of users. Whether it is cost-effective or design, there is no doubt that the King Kong cannon will be an absolute "hit" in the pickup truck market.
In the past year, whether it is the "shell plan" or the global product map driven by the two major categories of passenger leisure and fashion commercial, it has reserved a strong product potential energy for the Great Wall Cannon and laid a solid foundation for leading the wave of pickup truck passengerization. And these "user-centric" models also give pickup trucks rich value, thus meeting the user's consumption upgrade needs, truly making the brand a representative of the category, and ultimately realizing the brand value.
At the beginning of the year, the Ministry of Commerce first issued a document to encourage pickup trucks and other cars to go to the countryside, and then the Ministry of Public Security issued a document to encourage urban delivery trucks to appropriately relax the restrictions, and the overall policy tone was good. Not only that, a total of 10 cities have relaxed or relaxed the pickup truck entry policy throughout the year, namely: Urumqi, Chengdu, Changchun, Fuzhou, Huangshan, Liuzhou, Linyi, Guiyang in the first half of the year, and Zhengzhou and Harbin in the second half of the year.
In particular, in May 2022, the "General Technical Conditions for Multi-purpose Trucks" will be officially implemented, which will clearly define the boundaries of pickup trucks from the three levels of management, use of vehicles, and policies, or will become the basis for judging whether pickup trucks can enter the city in many places across the country, and will also promote more provinces and cities across the country to relax the restrictions on pickup trucks entering the city.
Looking forward to the future, the lifting of the ban on pickup trucks in the country to accelerate the advancement, pickup truck passengerization has become a general trend, the first layout of the Great Wall Cannon will adhere to category innovation and user co-creation, so that the two major categories of passenger leisure, fashion and commercial continue to be plump, leading the upward development of China's pickup truck culture, so that the Great Wall Cannon is popular all over the world.