We all know that if a car can achieve monthly sales of more than 10,000, then it can be properly called a "hit". So if I told you now that there is such an SUV that can average more than 15,000 units a month in an eight-year period, will you find it a little incredible? But the truth is that the Changan CS75 series has done it.
From its birth in 2014 to the launch of CS75PLUS in 2019, and now the second generation of CS75PLUS is officially listed, the Changan CS75 series has gained more than 1.5 million users in 8 years, which is a milestone, but it is only the beginning.
Why?
Do you know how long it took for the second-generation CS75PLUS to officially open pre-sale on January 20 and when the order exceeded 15,000 units? The answer is 28 days, and don't forget, there is a Spring Festival holiday in between.
Some strict friends may think that the order for 15,000 vehicles is actually "normal play", after all, after the second generation of CS75PLUS opens pre-sale, it is bound to "eat" some potential users of the CS75 series. However, in January this year, the CS75 series sold 33,590 units, an increase of 121.5% month-on-month.
That is to say, under the premise that the CS75 series continues to sell well, the second-generation CS75PLUS has achieved a higher breakthrough. On February 28, the second-generation CS75PLUS was officially launched, with a price range of 124,900-15.49 million yuan, and at the same time, Changan also announced the total order volume of the second-generation CS75PLUS during the pre-sale period - 23,575 units.
We have been educated since childhood to learn to see the essence through the phenomenon, if the second generation of CS75PLUS as a "blockbuster" as a "phenomenon", then what is the "essence" behind it?
Two keywords, one is "brand" and the other is "product".
First of all, after launching the "Third Entrepreneurship - Innovation and Entrepreneurship Plan" in 2017, Changan Automobile continued to cultivate in the field of cutting-edge technology, and invested 5% of its annual sales revenue in research and development, with a cumulative investment of more than 110 billion yuan. At present, Changan Automobile has established a collaborative research and development pattern of "six countries and nine places" in the world with different emphases. Obviously, Changan Automobile can have many leading technologies of the same level and take the lead in mass production and assembly into its products, thanks to continuous investment in research and development.
In terms of services, Changan Automobile has launched the "Zhiyin Partner Program" since 2019, with the service of "temperature, personalization and beyond expectations", so that Changan Automobile's market reputation will last for a long time.
As a result, Changan Automobile's cumulative sales of vehicles reached 2300530 in 2021, an increase of 14.8% year-on-year, of which Changan's Chinese brand passenger cars exceeded the mark of 1.2 million in one fell swoop, ushering in a substantial increase of 23.1% with the annual sales of 1204199 vehicles.
Obviously, in terms of brand power, Changan Automobile has become the brand that is worthy of the "trust" of our users. In fact, from an objective point of view, you will find that Changan is no longer a simple "car for the sake of selling cars" enterprise, because it has assumed the responsibility of promoting the development of China's automobiles and assuming the responsibility of bringing more high-quality products to our users.
This also corresponds to the classic line: the greater the ability, the greater the responsibility. In contrast, the greater the responsibility, the greater the pressure. It can be guessed that at the beginning of the design of the second-generation CS75PLUS, the burden on the shoulders of Changan was very heavy, because with the "pearl jade" of the CS75 series in front, Changan wanted to make progress in the iterative model, and its difficulty could be imagined.
However, judging from the current order results, it is clear that the second-generation CS75PLUS has taken the first successful step.
Of course, this is inseparable from the brand appeal of Changan that we mentioned above, but more importantly, it is the product power of the second generation CS75PLUS itself.
Nothing in the world is perfect, but everything is constantly seeking perfection, and among them, the top ones we call "the best", and the second-generation CS75PLUS can be said to be one of the best of the 150,000 SUV.
In fact, the second generation of CS75PLUS before the listing I had the opportunity to test drive twice, a lot of information about this car is actually a lot on the Internet, we will not repeat it, only to talk about the most impressive points.
First, the standard Aisin 8AT does make the driving texture of the second-generation CS75PLUS a leap, whether it is the 1.5T version with a maximum power of 138kW or the 2.0T version with a maximum power of 171kW, the tuning matching between the engine and the gearbox is very suitable.
With the blessing of the new generation of Blue Whale power, even if the 1.5T version of the second-generation CS75PLUS, its power can still be described as abundant, coupled with the comprehensive fuel consumption of 6.4L/100km and the lower starting price, it is definitely the cost-effective choice for the volume. The significance of the 2.0T version of the model is more to let you have more "confidence" in the driving process, especially in the high-speed section or some light off-road sections, and the strong power reserve can make you calm all the time.
Second, the second generation of CS75PLUS intelligent equipment is rich and accurate, "rich" of course refers to the configuration of more, what intelligent W-HUD head-up display, face ID face recognition, gesture control, fatigue monitoring and other functions are available. But if it's just crudely stacked configurations, then I don't have to take it out alone and mention it, so another key point is "precision".
The so-called "precision", is that these intelligent functions to be practical and easy to use under various scenarios, what impressed me most is actually the second generation of CS75PLUS trail reversing function, such as you drive accidentally into a dead end, at this time can not turn around, reversing is not convenient, after opening the trail reversing function, the second generation of CS75PLUS will return along the route you drive into the original way, is really a novice gospel.
The other is the APA5.0+ remote-controlled valet parking system on the second-generation CS75PLUS. In fact, many cars on the market currently have automatic parking functions, but it is undeniable that most of them can only be regarded as a "head" at best, and the actual operation is either very troublesome or unnecessary. The APA5.0+ remote control valet parking system allows you to open remote valet parking through voice control, after opening this function, the second generation CS75PLUS can intelligently find parking spaces within 20 meters for parking, warehousing and parking.
As for the popular voice interaction, the second-generation CS75PLUS equipped with the Indus Car Federation TINNOVE can accurately identify natural semantics, which I felt deeply when I was test driving.
You know, like most Sichuan people, in fact, Mandarin is not very standard, but when test driving, even if I use "Trump" to perform navigation, play music, sunroof, window opening and closing and other functions, the second generation of CS75PLUS can always accurately identify my intentions, at least in the car-machine interaction to truly achieve "free hands".
In addition, it also integrates the volcano car entertainment ecosystem, car vibrato, car WeChat, headlines, watermelon video and other car life entertainment services in the ecology, it can be said that from the moment you sit in the second generation of CS75PLUS, you can temporarily "put down the mobile phone".
Nowadays, the simple heap configuration is really nothing for our Chinese brand car, how to "pile" to the point, how to have innovation, is the real problem, and the configuration given by the second generation CS75PLUS is really poking at the user's pain point, because its functions are based on the user's use scenario development, the real sense can make our car life to a higher level.
Third, the styling design of the second-generation CS75PLUS has been advanced again. Although the styling aesthetic is a very subjective point, it is undeniable that as Changan's technology accumulation in recent years has begun to be released, its design power has also been greatly improved, and you will find that in many design details, the second-generation CS75PLUS has the texture of a luxury brand model.
The best proof always comes from users, not long ago I chatted with the staff of Changan Automobile 4S about the second generation of CS75PLUS, the other party told me that this generation of models to give him the biggest feeling is that the next few people have become more, like the current CS75 car series, in fact, the main interest of the crowd may be concentrated in 30-50 years old, but the second generation of CS75PLUS customers include a variety of age groups, especially in their 20s and young people a lot more, Many users are attracted by the design at the first sight after arriving at the store.
In addition, there is another point that is easy for us to ignore - security.
Of course, I don't mean that users "don't pay attention to safety", but that car safety is actually not like design, power, configuration, which are very subjective to feel, but this is precisely the most important part of a company's car-making skills.
In the past, the CS75PLUS series has won the C-NCAP five-star safety rating and six excellent crash tests of The China Insurance Research Institute, plus the double American standard collision all-passed, and the second generation of CS75PLUS is on the basis of continuing the excellent safety genes, constantly challenging itself to a higher safety.
For example, in terms of passive safety, the second-generation CS75PLUS has a hot-formed steel of up to 38.3%, casting an ultra-high-strength body; 6 airbags from high-quality suppliers around the world, which can be deployed at a high speed in 0.03 seconds; in addition, there are collapsible steering pipe posts, front energy-absorbing seat belts, etc., to build a solid defense line for safety protection.
In terms of active safety, the second-generation CS75PLUS not only realizes L2-level intelligent assisted driving, but also adjusts the cruise speed through voice wake-up Xiaoan, which is more convenient and fast to use.
In addition, there are single-lane intelligent driving assistance, traffic congestion assistance, intelligent deceleration cornering, intelligent speed limiting assistance, lane keeping assistance, intelligent emergency braking, reversing lateral automatic emergency braking and other functions. For pedestrian protection, the second-generation CS75PLUS also adopts the design of energy-absorbing hair cover inner panel, collapsible front cover decoration, and separable headlight mounting bracket to minimize collision damage with pedestrians.
Kanche said
It is true that the second generation of CS75PLUS has become a "hit" behind the solid reputation of Changan Automobile, but on the other hand, even if we fade the two major halos of "Changan and CS75 series" on its body, the product strength of the second generation of CS75PLUS is still one of the leaders in the same level of market segment.
Changan did not rest on its laurels in the past glory, nor did it play the sentiment card of the CS75 series, but spoke through the high value of the real product, the user's eyes were of course bright, and we also believe that the highlight moment of the second generation of CS75PLUS has just begun.