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Wheelbase extended, less than 60W for sale? Analysis of the competitiveness of domestic BMW X5

BMW X5 believes that everyone is not unfamiliar, since the first generation of models listed in 1999, after four generations of models, has achieved sales of more than 2 million units in the world, is definitely the king of the same class, but also a lot of people's dream car.

Now, the domestic BMW X5 is finally coming, and the official map has been released not long ago, or it will be officially listed at the Beijing Auto Show in April. As soon as the news of domestic production came out, it caused a lot of sensation, after all, the price will be further explored after domestic production, and even the starting price of domestic BMW X5 has been circulated on the Internet for 558,000 yuan. With the money of the high BMW 5 series, you can buy the domestic BMW X5, which is really attractive to think about. So what are the changes after the BMW X5 is domestically produced? Can less than 600,000 really be bought? This issue of Extreme Car Pickers gives you the answer.

Wheelbase extended, less than 60W for sale? Analysis of the competitiveness of domestic BMW X5

What are the differences between domestic and imported models?

Wheelbase extended, less than 60W for sale? Analysis of the competitiveness of domestic BMW X5
Wheelbase extended, less than 60W for sale? Analysis of the competitiveness of domestic BMW X5
Wheelbase extended, less than 60W for sale? Analysis of the competitiveness of domestic BMW X5

Before talking about the price, let's first look at the differences between the domestic BMW X5 and the imported models. First of all, the appearance of everyone do not have to worry, from the previously announced official map, the domestic BMW X5 can not be said to be much different from the imported model, can only say that it is exactly the same! In addition to the logos of "BMW Brilliance" and "Li" at the rear of the car, it is difficult for you to see the difference from the imported version of the model at a glance.

Wheelbase extended, less than 60W for sale? Analysis of the competitiveness of domestic BMW X5

I personally think it is good to keep it original, the design elements on the imported BMW X5 have been retained, consumers do not have to re-accept the new design, and users do not need to modify it later. In contrast, the Audi A7L, which is also domestic and lengthened, modified the classic slipback design on the imported model, and the sales volume in the first month was only 3 figures, which was lamentable.

Wheelbase extended, less than 60W for sale? Analysis of the competitiveness of domestic BMW X5

The most important change in the domestic BMW X5 is the "lengthening" that the Chinese people love the most. Imported BMW X5 authors have experienced in 19 years, when I thought that the rear space of the BMW X5 is not spacious, and the rear seat cushions and headrests are hard, and the long ride affects comfort.

Wheelbase extended, less than 60W for sale? Analysis of the competitiveness of domestic BMW X5

According to the information of the Ministry of Industry and Information Technology, the length, width and height of the domestic BMW X5 are 5060/2004/1779mm, the wheelbase is 3105mm, and the wheelbase and length are 130mm longer than the imported version of the model. From the official diagram, we can also intuitively see that the rear space of the domestic BMW X5 after the extension is very abundant. In addition, the domestic BMW X5 will also provide exclusive comfortable seats for the needs of Chinese customers, while the rear seats will also provide a larger angle of the back of the seat adjustment function, theoretically, the ride comfort will be greatly improved compared to the imported version.

Wheelbase extended, less than 60W for sale? Analysis of the competitiveness of domestic BMW X5

The interior of the domestic BMW X5 is also basically consistent with the imported version of the model, the classic three-frame steering wheel, crystal gear handle, crystal multimedia knob, crystal one-key start button, full LCD dashboard, 12.3-inch central control screen and so on have been retained. It is worth mentioning that in order to cater to the preferences of the domestic market, the domestic BMW X5 has also added intelligent sensor atmosphere lights around the cockpit and a starry sky panoramic sunroof, which is more in line with the tastes of current consumers.

Wheelbase extended, less than 60W for sale? Analysis of the competitiveness of domestic BMW X5

In terms of power system, the domestic BMW X5 is equipped with a 2.0T turbocharged four-cylinder engine and a 3.0T turbocharged inline six-cylinder engine, with a maximum power of 272 horsepower and 370 horsepower, which is a certain improvement compared to the imported version, and the transmission system is still matching the 8-speed manual transmission. In terms of chassis, the domestic BMW X5 or will be specially adjusted, and will be equipped with electromagnetic suspension as standard, and high-end models will also have air suspension for consumers to choose. The author believes that the domestic BMW X5 will be the same as the 3 Series, and the adjustment is biased towards comfort.

Starting at 550,000? Unlikely

Wheelbase extended, less than 60W for sale? Analysis of the competitiveness of domestic BMW X5

After talking about the changes after the BMW X5 domestic production, we finally talked about the price that everyone is most concerned about. According to past experience, the price will definitely fall after domestic production, but it will fall to the 558,000 yuan circulating on the Internet, and the author believes that the possibility is very small.

Wheelbase extended, less than 60W for sale? Analysis of the competitiveness of domestic BMW X5

Because first of all, we must know that the fundamental reason for car companies to produce products is to reduce costs and obtain higher profits, followed by lower prices and higher sales. From the domestic insurance volume, it can be seen that the annual sales of BMW X5 in 2021 reached 48634 vehicles, with monthly sales of more than 4,000 vehicles, which is already the sales champion of the same level.

Therefore, even if the domestic BMW X5 sets the starting price to 550,000, the increased sales will not be much higher than the previous profit, and when the dealer sees that the domestic BMW X5 sales are good, it is bound to appear to buy a car forced to increase the price or add decoration. Therefore, for car companies, it is reasonable to set the starting price higher at the beginning, and it is also often done by luxury brands, which can leave enough space for later offers, and will not pull down their positioning because the price is too low.

Wheelbase extended, less than 60W for sale? Analysis of the competitiveness of domestic BMW X5
Wheelbase extended, less than 60W for sale? Analysis of the competitiveness of domestic BMW X5

As for how much money is reasonable to sell? The author believes that from the current pricing of the models on sale by BMW and the high premium of suVs, the starting price of the domestic BMW X5 is more reasonable at 580,000 yuan. Because compared with the top BMW 5 Series and X4, it is only 50,000 yuan more expensive, first of all, it does not affect the low-end model volume of these two models, and users who buy high-end models also have more choices. In addition, the starting price of 580,000 overlaps with the price of the Lincoln Aviator and the discounted Volvo XC90, and it can also grab a part of their sales.

Wheelbase extended, less than 60W for sale? Analysis of the competitiveness of domestic BMW X5

summary:

From the product level, the domestic BMW X5 is indeed more in line with the needs of the Chinese people, the extended size makes the rear space more abundant; the exclusive comfortable seat and the large angle adjustable backrest further improve the riding comfort, which can be said to perfectly solve the shortcomings of the imported BMW X5. And the exterior interior is also basically preserved, and will not be as different from the imported version as the domestic A7L.

As for the price, the author believes that we do not have to worry too much, first of all, if the BMW pricing is too high, we will naturally choose the imported version or other competitive models, and the sales volume is not high, and there will inevitably be a price reduction. But as for the friends who want to win the BMW X5 with 500,000, it is recommended to reduce the expectations, after all, BMW will not fight with itself, and it is not willing to lower its positioning. In general, the product strength of the domestic BMW X5 has been improved to a certain extent, but it is unlikely to start at 550,000.

PS: What do you think the final starting price of the domestic BMW X5 will be? You are welcome to leave a message in the comments section.

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