A few days ago, GAC Toyota released its sales figures for February, and GAC Toyota's sales in February were 53,094 units, an increase of 4.3% year-on-year. Among them, the sales volume of Xena was 4120 units, the Highlander was 7115 units, and the Camry was sold 14228 units.
And in the new car "domestic Sai na", in the place of listing, after being educated by Chinese car owners, it has been honest in marketing, and the sales volume has increased a lot compared with hundreds of units in the previous months, and the sales volume of 4120 units in February has increased a lot, and may even exceed the Odyssey of Guangben.
But before that, Toyota domestically produced Sai Na at the beginning of the listing, crazy hype about the "price increase", the result of the market gave Sai that a loud "big ear scraper", the real sales of December at the beginning of the listing may only be a few hundred units.
Domestic Toyota Syna, the listing price range of 309,800-40.58 million yuan, but at first the owner's exposure of the vehicle order list showed that the car needs to be increased by 60,000-80,000 yuan, otherwise the pick-up time can be scheduled to a year later.
In the face of such a crazy market, many domestic car owners choose to buy on behalf of the currency, or buy Xena's flat model, which also led to the sale of Xena after the listing in December last year, and manufacturers did not even dare to announce the real retail quantity.
Today, the interest alliances of GAC Toyota around the world, because the sales volume is less than expected, began to change its "mark-up" sales policy, from the initial price increase of 70,000, to the sales of 50,000 when the sales are not good, and then directly 30,000, and then so far, many 4S stores have not increased the price.
Some netizens exposed the Toyota Sai Na order list shows that the purchase of Sai Na has no longer increased the price, the premium version of the model naked car price of 352,800 yuan, on behalf of insurance, purchase tax, licensed service fees, etc. about 41,000 yuan, but the dealer requires to install some decoration, the price of about 10,000 yuan, the landing price of 405,800 yuan.
Some netizens also said that selling cars at a higher price, GAC Toyota Race was "the end of death, when the network price, pre-sale price, and then to the price increase, are the role of the water army." If everyone insists on half a year, it is also possible to have a discount of 30,000 yuan for the whole department. ”
"Really good, so many years of Chinese customers to Toyota's reputation is too good, too much to give him face, now snap face, just ask everyone to relieve the anger, this time the Chinese car owner is really tough."
However, it is worth noting that the US price of the new Toyota Sienna (Senna) is also difficult to say compared with China, with the front-drive model of 34460-49900 US dollars (about 231-33.4 million yuan), and the four-wheel drive model of 36460-50460 US dollars (about 244-33.8 million yuan).
The domestic Toyota Syna only has a two-wheel drive model, but its starting price has come to 320,000 yuan, almost similar to the four-wheel drive top model in the US market, for Toyota, the money in the Chinese market is really easy to earn.