Recently, the market sentiment of overseas cloud games has been relatively low.
At the beginning of the year, Google Stadia, which was once a fierce industry leader, was hit again, and a report released by Business Insider said that Google had lowered the internal level of Stadia's business, which also meant that the direction of Stadia's business also shifted from the original toC toB.
However, in China, the cloud gaming market is a completely different scene.
Also at the beginning of this year, on January 10, Mihayou's official cloud game "Cloud Harashin" was officially tested on the iOS side, and attracted widespread attention.
Now, 2 months after the release of the iOS version of "Cloud Original God", the market performance of this cloud game product has greatly exceeded GameLook's expectations. According to Qimai data, the results on the best-selling list of the iOS version of "Cloud Original God" are very impressive, and the node of the february 16 version of the big update is squeezed into the top 25 of the game best-seller list.
From the perspective of income, in the past 30 days, the iOS income of "Cloud Original God" is nearly 8 million yuan, and as of now, the cumulative download volume of the iOS version of "Cloud Original God" has exceeded 1 million, and GameLook estimates that the full platform income of "Cloud Original God" is about 20 million yuan.
With the advent of the 5G era, cloud games have always been considered a major outlet in the industry, whether domestic or overseas, the layout of cloud games in the field of companies is no longer a minority, but strong such as Google technology companies have not been able to think that they will lose their hooves, the market has not been able to appear a very representative product.
Judging from the market performance of "Cloud Protoshin" today, it is no exaggeration to say that it is a global phenomenon-level cloud game product, so what does "Cloud Protoshin" do right? Why have we been able to achieve such outstanding results?
A large player base is the foundation, and quality content is king
To understand this problem, we may wish to first combine the operation mode and data of "Cloud And Original God" step by step.
It should be pointed out in advance that "Cloud Original God" currently has two versions of iOS and Android, of which the Android version has actually been tested in October 2021, but GameLook believes that the results of "Cloud Original God" on the iOS side may be more representative and convincing.
On the one hand, Apple's mobile phone is generally stronger than Android phones in terms of hardware configuration, if iPhone users are willing to choose "Cloud Original God" instead of the native App, in fact, it also proves that Android users have the same needs.
On the other hand, as we all know, Apple will extract 30% of the flow of in-app purchases in the App Store, and cloud games have high server and bandwidth costs due to their technical principles of cloud rendering of instant streaming, coupled with Apple's 30% commission, the pressure and difficulty of cloud games on the iOS side are much higher.
In short, if "Cloud Original God" can run through on the iOS side, then the performance on the Android side will not be too bad, or even better.
On the iOS side, the number of downloads of "Cloud Original God" in less than two months has exceeded 1 million, and the Android version of "Cloud Original God" was launched nearly 3 months earlier than the iOS version, so the download volume on the Android side may be larger.
According to questmobile statistics, "Original God" has maintained a record of more than 10 million monthly active users in China since its release. Behind the high download volume of "Cloud Andrashin", it is naturally derived from the super popularity value and huge player scale of the main body "Original God".
In terms of operation mode, "Cloud • Original God" and "Original God" body maintain a high degree of consistency, and the official service account data is exchanged, which also allows players to seamlessly switch between the two, coupled with the cloud game does not eat configuration, storage space, no need to update the game and other features, favored by some original god players, which can be clearly seen from the list curve.
On January 24, "Original God" opened the "Flying Color Engraving Year" activity, and during the same period, "Cloud Original God" appeared to be significantly improved in the ranking of the best-seller list, and on February 16, "Original God" officially launched version 2.5, and "Cloud Original God" also entered the top 25 of the iOS game best-seller list on this day.
The two updates, the best-seller list ranking rose synchronously, to some extent, it also reflects the same as cloud gamers and native APP players.
At the commercial level, the model chosen by "Cloud Original God" is more conservative, and the payment point mainly focuses on the game duration, with a total of 60 yuan of "monthly card" and recharge Ofe Cloud coin to purchase game duration.
Although it may seem conservative, it is very effective in the order of a large number of users. If the iOS side has a monthly income of 8 million yuan, if it is calculated according to the "simple" calculation of the per capita monthly card of 60 yuan + in-game purchase, the paid players of "Cloud And Original God" on the iOS side may reach tens of thousands.
From the perspective of revenue structure, the income of the iOS side of "Cloud And God" only accounts for 2-3% of the total revenue of the domestic iOS version of "Original God", which seems to show that if cloud games want to run, they first need the game to have a huge player base and appeal.
Judging from the feedback from players, the installation package of not eating configuration and only 97M successfully hit the pain points of players, and a large number of players gave high praise to "Cloud And Original God". Of course, as a cloud game product, "Cloud Original God" also has some problems that cloud games generally need to be solved urgently, such as some players reflect that "Cloud Original God" often needs to queue up to enter the game, and even at 11 o'clock in the middle of the night, there will be a queue.
Domestic success, overseas markets still have a piece of heaven
Overall, the success of Cloud Protoshin is no accident, and the combination of technology, content and popularity is the key to its success. If it can achieve steady operation, it is not difficult for the mobile game version of "Cloud And original god" to earn more than 100 million yuan a year.
However, the growth space of "Cloud Original God" is far more than this, because it also has such a blue ocean market as overseas to open up.
As we all know, in addition to the hot domestic market, the performance of "Original God" in overseas markets is also very prominent, and whenever the version is updated, there will even be a spectacular phenomenon of multinational iOS best-seller lists reaching the top. According to GameLook, the overseas market revenue of "Original God" accounts for more than 40% of the total revenue of the mobile game version, of which Japan, the United States and South Korea are the three most important overseas markets.
It is not difficult to see from the income composition that "Original God" also has a huge player base overseas. For these users, the pain points such as memory occupation and hardware configuration mentioned above also exist, and the model of "Cloud And Original God" can actually run overseas.
However, unlike the network situation in the domestic market, in order to send the game to the world after the cloud, the edge node has become a key problem that needs to be solved, in other words, MihaYou needs to choose a service provider that can provide cloud services for many countries and regions around the world.
From the current market situation, Amazon, Microsoft, Google three global cloud computing giants may become the choice of Mihayou. However, it is worth mentioning that on January 11 this year, Nvidia officially announced that its cloud game platform GeForce Now will officially support "Original God" in the second half of this year, and according to its official website, GeForce Now has been supported for use on PCs, Android and other devices.
However, Nvidia did not specify whether it was a cloud-based PC-side game or a mobile terminal, but judging from the products supported by GeForce Now in the past, GameLook speculated that there were at least PC-side products.
And this also leaves more imagination space for the market performance of the mobile terminal "Yunyuan God", will the "Yunyuan God" go to sea, and what kind of achievements will be achieved after going to sea? GameLook will also continue to pay attention.
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GameLook Daily Game Industry Report
Global vision / depth is material