It is said that human sorrow and joy are not the same, and the same is true for the evaluation of games. Plot, gameplay, numerical values, artwork... Different players always define "good game" differently, but the joy of drawing cards or unboxing is always the same.
In fact, after "Yin and Yang Division" became popular in China in 2016, the combination of mobile games and card draws was truly favored by the public. Since then, the card drawing mechanism has begun to expand from the card category to more areas, and has become one of the indispensable revenues of game companies.
Nowadays, from the second dimension to the female direction, SLG, and then to the open world game, we can always see the figure of the card drawing mechanism, and even some players joked: "Now mobile games seem to be on the card drawbar." "But in recent times, a number of mobile games have announced the number of times to draw cards per day.
On January 25, 2022, the "Kangong Riding Crown Sword" represented by Station B first issued an update announcement, saying that after the update, it will "increase the number of daily summons by 100 displays".
On February 11, women who were launched three years ago also announced to the mobile game "Moment of Holding the Sword" that in order to actively respond to the requirements of the Copyright Administration and the State Administration of Radio, Film and Television, a single-day card draw limit will be added to the same-day update, that is, after reaching the daily limit of 50 times, they will not be able to continue to participate.
In GameLook's view, a number of "old" games have successively added a single-day maximum number of card draws, which is likely to mean that a new round of compliance supervision of the card draw mechanism has entered the countdown.
Supervision has been strengthened and the number of drawn cards has been limited
In December, during a conference call on online gaming policies and industry trends, industry experts mentioned the limitations on game draws or unboxing gameplay.
It is reported that since the introduction of the Regulations and Policies on the Administration of Internet Publishing Services in 2016, the special gameplay settings for online games such as card draws and box opening are limited to a certain scale. Specifically, the game content such as card drawing gameplay needs to be set to the daily upper limit, and attention needs to be paid to setting the compensation mechanism.
However, for the general status quo of the current card drawing mechanism, experts explain that before it could only be determined that the declaration was compliant, and in actual operation, the publishing unit and the player could not understand, and only the auditor could enter the game again to determine, which led to the current complex situation.
It is worth mentioning that in response to the question of whether the relevant supervision will gradually strengthen, he also mentioned that a relevant regulatory system will be launched in the same month, and a special review will be carried out for 22,000 games and various channels. But he said that at present, the problem of adult krypton gold play is not big, so this part will have little impact on the size of the market in the future.
Of course, it is not clear whether the relevant regulations have been made transparent. However, for now, some games directly mentioned "responding to the call of the regulatory authorities" in the update announcement, which is obviously to strictly implement the requirements of limiting the number of card draws and to improve compliance in accordance with the new regulations.
GameLook also found that under the relevant NGA post, it is also suspected that a developer left a message and confirmed the news: "In the internal audit opinion of our project, it is said that all cards should be limited to the number of times and how many times they can be drawn." ”
In essence, limiting the number of cards drawn is obviously a restriction on the main consumption behavior of the player in the game, especially in the card game, which is equivalent to setting an invisible high consumption limit. However, judging from the threshold of the number of cards announced by many games with different sizes, the current new regulations are not uniform, and it is difficult to calculate the specific upper limit.
However, in the case of "Cangong Riding Crown Sword", which has set a ceiling of 100 times, unlike most games, the product's single draw and 10 consecutive draws are calculated as 1 time. GameLook further discovered that 13,000 diamonds can be purchased for 648 yuan in the game, while 10 consecutive summons in the card pool will cost 2700 diamonds. It is estimated that the maximum daily card consumption of players in this game will be about 13,000 yuan.
A variety of games have been introduced to compliance
In fact, this is not the first time that domestic mobile games have recently restricted the number of cards drawn. For example, NetEase women's "Absolute Interpretation" is up to 3,000 draws per day, and its popular game "Harry Potter: Magical Awakening" is limited to 200 packs per day.
Earlier, "Yin and Yang Division" and "Yin and Yang Division: Hundred Smell Cards" have successively limited the number of times players draw cards in a single day. The "F/GO" national service draw card draw represented by station B has a level limit, and games such as "Game King: Duel Link" and "Shine Warm" also have a daily draw cap.
Nowadays, more and more old games are beginning to make compliance improvements, most likely due to the comprehensive inspections being carried out by various channels. From this point of view, in addition to the version number and anti-addiction system inspection, the restriction on the number of card draws will surely become another important compliance requirement.
In other words, not only will new requirements be added to the games that have already been launched, but the review of the game will most likely strictly comply with this provision later.
This means that for games, in the future, product revenue can no longer rely entirely on the card drawing mechanism. Similarly, from a longer-term perspective, a single revenue point is not conducive to the long-term operation of the product and the construction of a good player community.
As we all know, at present, the mobile game market version regulation has entered the deep water area, and the trend of boutique has become more and more important, and long-term operation has naturally become another keyword. However, players often have a great deal of controversy about the way to draw cards. In particular, the guarantee mechanism and metaphysical probability are very easy to cause consumer disputes and affect the operation of products.
It is undeniable that the success of a number of star products at the commercial level has allowed everyone to see the feasibility of the card drawing mechanism, but the "randomness" of the card drawing game itself is a double-edged sword.
Strictly speaking, this remarkable feature is indeed more attractive to players. In the current mainstream discussion, most voices are accustomed to using the behaviorist Skinner's psychological experimental device "Skinner Box" to explain why the card draw is so "top-notch".
Because of this, unlimited, completely random draw mechanisms tend to cause player controversy. In recent years, the open card drawing probability and the card drawing method with a certain degree of guarantee mechanism have become the mainstream trend. The current limit on the number of draws is clearly a step further on this basis.
Affected by this, GameLook believes that compared with a single card drawing game, setting up more diversified and rich business mechanisms will be the mainstream trend in the future.
You know, in the previous conference call, although it limits the number of times adult players draw cards per day, there is no limit on their total daily consumption amount. In other words, if the number of purchases of other payment points such as direct purchase of props, monthly passes, skins, passes and other payment points in the mall is not limited, it will become the main source of revenue for the game again.
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GameLook Daily Game Industry Report
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